Tag Archives: marketing automation

Fortify Your Business Strategy with Marketing Automation

To stay competitive in your business, you need a marketing strategy. With a strong marketing strategy, your business will prosper. You will attract potential clients and build brand awareness. Your business becomes interactive and engaging. Your marketing projects are streamlined and purposeful. You have the tools you need when your business strategy is marketing automation.

Reach New Customers

Your marketing automation software will bring new users to your business. You will share blog posts, videos, or informative downloads. Sharing knowledge keeps your business relevant and active in search engines. You establish yourself as an expert when you give clients relevant information. Clicks and patterns will trigger relevant emails about products or services.

Then you can offer additional content or downloadable information in exchange for an email address or contact information. Your new customer relationship begins.

Develop and Maintain Relationships

Market automation will help you build a positive user experience. You have all the tools necessary to nurture that new relationship while learning about visitor behavior. Each click can trigger a relevant response, and you will find new opportunities to email relevant information. Every email sent to your lead will have a purpose.  You will no longer be pummeling prospective clients with dull, unwanted emails. Your personalized messages build a bond with that client.

Subscription emails will be processed with one click. The social media posts you create will be scheduled right on your platform. You will set a schedule to maintain consistency and keep clients returning to your website. Social media posts the easiest way for your company to build trust. You will know what information gets your customers excited enough to share.

Business Productivity

Marketing automation will allow you to break past the barriers of limited staffing. Your marketing team’s efforts will be focused on customers who have expressed genuine interest in your product. You will know what customers look for and how long they have been looking. Each lead is scored based on demographics and activity. You can set your parameters to identify the perfectly qualified lead. You will know what a qualified lead looks like. Your sales team can focus on the specific needs of that potential client.

You will have all the strategies needed to nurture the relationship with that prospect. Nurtured clients tend to spend more than clients who are not.

Maintain consistency. Schedule in advance. Keep your business relevant and in the mind of your customers. Then you can spend more time on activities that require a personal touch.

Understand Your Leads

You will know how people are interacting with your company. Your software will help you utilize that information. You will be able to serve your customer before, during and after the sale. Analyze user data, and use that knowledge to serve your business. You will be trailing the cookie crumbs and following leads wherever they go. When you know browsing habits, you can plan your next strategy.

Your business will benefit from marketing automation. You will have everything you need to attract new clients, nurture relationships and keep your brand relevant in today’s competitive internet market. Contact MaaS Pros to find your best automated marketing solution.

 

 

 

Automated Marketing: A Tool, Not a Strategy

Marketing automation is one of the most effective tools out there, but some businesses seem to think it’s a substitute for strategy. In this blog, we’ll explain why marketing automation is only effective if used correctly and within the confines of a holistic campaign.

 

 

Marketing automation is a useful tool…

First, a quick word on marketing automation. We can’t overstate how powerful it is when it comes to running email and social media campaigns. Setting triggers and essentially letting a campaign run itself saves you time and money and increases engagement.

… but it’s not a strategy

Still, automated marketing isn’t a strategy, nor does it take the place of one. This is a common mistake businesses make, only to be let down by the very predictable results.

This Forbes article explains why you should first plan a strategy and then add marketing automation in as a feature:

“Rather than looking at marketing automation software as a comprehensive marketing solution, we have to view it as just one mechanism for reaching customers. If we can remember that it’s only one piece of our overall strategy, we’ll be best equipped to use it most effectively.”

Automated marketing should essentially assist you in achieving your goals. But when you make marketing automation itself the goal, then your campaign won’t have any real direction.

Put two and two together 

Marketing strategies should always start from the ground up. First, you need to identify your target audience, consider your brand and brand values, and come up with ways to find prospective customers.

When you review your plan, you’ll quickly see where marketing automation falls into place. It should help you communicate with customers and generate leads. Though its most commonly used with social media and email, it’s by no means limited to those platforms.

To talk more about marketing automation, or anything else, contact us today.

 

Work on Your Business Instead of in It With Automated Marketing and CRM

If you’re a small business owner, you should aim to work on your business instead of in it. What does this mean? Working in your business means you’re up to your elbows in the everyday mundane tasks of keeping your business running. In other words, too much of your time is spent on the details rather than on the big picture. Devoting too little time on top-level business issues leaves your company rudderless and uncompetitive. Avoiding this requires delegating low-level tasks to others.

However, it doesn’t end there. You also don’t want your higher level employees, such as those in marketing and sales, mired in the tedious repetitive tasks associated with their jobs. You want your marketers efficiently planning and executing marketing campaigns that bring in leads, and your sales people to convert more of these leads into customers. In addition, you want these customers to become loyal to your brand. When you break all these goals down into the necessary tasks for execution, it can become overwhelming for both your marketing and sales people.

What makes this especially difficult is that your competitors are using a high degree of personalization in their marketing and sales, which means you must do the same to compete. While personalization makes sense in theory and produces great results in practice, it can be a hugely labor intensive and complex undertaking. How can your marketing and sales people achieve this without getting swamped in work? By using technology.

Automated marketing and CRM software makes personalized marketing and sales possible without overworking your employees or hiring on additional help. One application allows you to create and track personalized email marketing, social media campaigns, and landing page building and testing.

The software runs much of these activities in the background and sends you alerts or reminders when your input is required. Keeping track of these activities plus the behaviors of your current customers can get hugely complex as their numbers grow, but this is what software does best.

If you want to use our software to out-compete other businesses by working on your business instead getting of buried in it, contact us.

 

Avoid Cash Flow Problems by Getting Paid Faster

Did you know that a business could have a record year in terms of revenue, but still not have any cash to show for it? When you lose sight of the big picture, increasing sales can hide serious cash flow problems.

The number one culprit here is customers who don’t pay their invoices on time. Although a business may be happy with the sale, it may have to wait a few extra months to actually receive the money from it. A few late payers can really damage your cash flow.

According to this Entrepreneur article, this problem typically affects small businesses since they don’t have late-payment penalties in place:

“Sadly, small businesses that don’t have solid late-payment penalties and collections policies in place are often taken advantage of. If your clients don’t know for sure that they’ll hear from you the moment a payment is late, you’re sure to be the last of their vendors to get paid.”

One solution to this problem is to update your policy and install a new late-payment penalty. Let customers know that if they miss the due date, they’re going to get hit with a small penalty.

But this doesn’t do anything to solve the other issue behind this problem, which is that businesses have to track who’s paying on time and who’s missing their payments. If you do this manually, you’re bound to let a few invoices slip through the crack.

That’s where marketing automation software comes into place. The software will format and send invoices to customers for you and allow them to pay online. You’ll have to deal with fewer late payments and the ones that persist will be easier to track and deal with.

To talk more about getting paid faster with marketing software, or anything else, contact us today.

 

 

The Importance of Testing Your Landing Pages

The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate for e-commerce is mediocre for the finance industry. However, another reason for this disparity in conversion rates is that some businesses actively improve their conversion rates by testing their landing pages while many others don’t.

It is basically a method of strategic optimization to increase leads and sales without spending money on attracting visitors on low bounce rate.

Conversion testing involves making changes to various page elements and measuring the effect on conversions. It is basically a method of strategic optimization to increase leads and sales. If the change causes an improvement, it’s kept. Otherwise, the change isn’t used. Testing requires some work, which dissuades many businesses from doing it. This is a mistake because businesses should regard testing as an investment of time or money.

Testing can increase your conversion rate by 300 or even 500 percent, depending on your industry. That’s a three to five-fold increase in your sales, lead acquisition, or email sign-ups. To get similar increases without testing would require a three to five-fold increase in the traffic to your landing page. More likely than not, increasing traffic will be far more costly than testing.

Here are five landing page testing tips:

Use Statistically Significant Numbers of Traffic Visits

An Internet search for an “A/B testing significance calculator” will provide the tool to make this determination. A/B testing involves comparing two versions of a landing page to determine which performs the best. The more traffic your page gets, the more rapidly you can test it, since it will take less time to get statistically significant visits.

Test Your Headline

Your headline is one of the first things visitors will see when they land on your page, so it makes sense to test this element. It also helps create that important first impression for your audience. Will they stay and see what you’re offering or leave and never return?

A headline that doesn’t immediately grab your audience’s attention can kill your conversion rate and make all the time, money, and effort you invested go right down the drain.

Design Matters

Where should you place the call-to-action on your landing page? What color should it be? How about size? While you can guess or use your own preferences, simply testing the site with different variations can show how big improvements can be made.

Test the Important Landing Page Elements

Don’t get lost testing endless variations of subtle elements that most people barely notice. The improvements won’t amount to much after a lot of work. Instead, focus on the big elements such as the headline, benefits, call to action, images, form fields, and the overall layout (such as a short page vs long page).

Tone is something you need to test for yourself. Many businesses will already have a recognized business persona on social media, but haven’t yet considered incorporating it into their sales funnel. Test it within different verticals, among different demographics, and for different objectives.

Use Automated Marketing Software

Without automation, testing your landing pages thoroughly may be cost prohibitive. Manually redesigning your pages may divert too much of your scarce resources. In addition, you will need analytics that track your traffic behavior.

Automated marketing software is available that starts with high converting landing page designs, and allows you to quickly edit and customize them for testing purposes. Quality automated marketing software should include analytics and reports that give you a clear picture of your testing results.

For more information on increasing your leads, sales, and profits, contact us today.

 

Automated Marketing and CRM vs Spreadsheets

Spreadsheets have a long history of use in business. Their row and column format mimic the paper spreadsheets of the pre microcomputer era. This familiar format, combined with its advanced formulas, graphs, and macros has made it a mainstay of the business world.

However, its popularity and versatility has caused too many businesses to use it in applications for which it wasn’t meant. Spreadsheets have a number of deficiencies that make it an unwieldy tool in many business applications. Two important deficiencies are:

Version Control

A spreadsheet exists in the computing device of its user. Sharing it with an entire marketing team requires distributing multiple standalone copies. Over time, when different team members add their data inputs to their version, the different versions become increasingly dissimilar. This leads to a lack of coordination within the marketing team.

One solution is for someone to manually consolidate the different versions and then distribute copies to the marketing team. However, this consolidated spreadsheet also suffers from the same version control problem. Another difficulty with this “system” is its reliance on error-prone manual updating.

Poor Scalability

As your business and its customer base grows, the above version control method quickly becomes untenable. More employees and customers require bigger spreadsheets, more calculations, and more macros. The macros are created by people who aren’t software developers. This means that modifying them is difficult for the people who didn’t create them. Overly large and complex spreadsheets can, and do, become unstable, which means they’ll routinely freeze or crash.

Spreadsheets vs Automated Marketing and CRM Software

Spreadsheet software is a standalone tool that’s convenient for calculations and data display. Unlike automated marketing and CRM software, it wasn’t built specifically for sales and marketing automation.

This means spreadsheets won’t, by themselves, track the interactions of your leads and customers with your business, and won’t automatically update this information. They lack marketing automation tools that you can set up and run in the background.

Customer relationship management and marketing encompass a broad range of activities that can’t be effectively automated with spreadsheets. Spreadsheets weren’t intended for this and are too limited a tool. This is why attempting to build your own automated marketing and CRM software equivalent with spreadsheets isn’t the best use of your time and resources. To learn more about software specifically intended for this, please contact us.

 

Understand the Customer Lifecycle Better with a CRM

There’s no one employee responsible for the customer lifecycle. Since it’s a team effort, it can be difficult for someone to know what their job entails.

CRM software can help businesses overcome this problem. We’ll explain its role in this blog.

What is each employee’s role?

First you generate a lead, then you advance it, then you convert it, and then you restart the entire cycle. Hopefully, you’ll be able to retain most of your customers.

It’s hard for employees to know what their exact responsibilities are. The line between sales and marketing can get fuzzy and when that happens, your company starts dropping the ball.

CRM defines responsibilities 

Implementing a CRM system aligns employees by getting them to refer to the same data. Whenever someone interacts with a customer, they enter the relevant information into the system.

This Business 2 Community article explains how this can help define responsibilities. According to the article, when the whole business uses the same system, it becomes clear which department is responsible for what:

“A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.”

This helps align your sales and marketing teams. In the end, the customer journey is much smoother.

Make employees accountable 

Another consideration here is that you can find holes in your customer journey. With a CRM system, you can find out where leads are getting stuck in the buying cycle. You might discover, for example, that subscribers aren’t clicking the CTA in your marketing emails.

Now you can address the problem directly by talking to the marketing team. By writing better emails, you’ll get rid of the blockage in your buying process.

To talk more about automated marketing and CRM software, or anything else, contact us today.

 

App Development

4 Reasons To Automate Social Media

Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating social media.

Save Time With Automation: The biggest pro with automation is that you can set up in advance when things post. So depending on how you like to work, i.e. every Monday morning you find a few great articles, write a post and gather some photos to publish on your Facebook profile, you can make your work structure fit in with automating.

To have to post daily can be problematic since you aren’t always in the office, you might not remember to post when you intend to or you might miss out on an article or photo you meant to share but forgot about. Furthermore, if you are using social media correctly you will notice that your audience has higher engagement at specific hours of the day. You want to post during those hours since more engagement means more potential clients. I will also let you in on a little secret: Facebook, Twitter, Google + and Linkedin all check the engagement level of your posts. If they are high more people will see them and more people will then know about you. If they are low they will get pushed down the list and people might never interact with them. Scheduling your posts on the up hours of engagement just helps you make sure you are getting seen and will get seen more in the future.

Brand Showcasing: Branding is one of the most important facets of marketing. It creates a unique identity for your company, product or service. The most important automation tools for social media help users shape a strategy that tells a story with scheduled posts that are synchronized with a business’ other sites. It results in consistent, branded content. With analytics, users discover when is the best time to post content for a target audience.

Curation: Curating content that is time-sensitive is time-consuming. Automation quickly sorts content into defined channels according to relevancy. That means you don’t have to spend hours scrolling through hundreds of memes or images looking for that particular one you remember from last year posted by so-and-so on such-and-such holiday.

Flow: Automation creates the right kind of balance. With scheduled activity, a business no longer bombards followers’ feed with a rapid fire of multiple posts all at the same time. That can quickly become annoying, inspiring someone to click the “unfollow” button. Automation will post relevant, informative, attention-grabbing posts in a steady flow, appearing at the most appropriate times. By spreading out content daily, you increase the chances for it to be noticed and shared. A reliable stream of posts is connected with developing a strong following and audience loyalty.

Words like digital strategy, analytics and curating content may be technical terms that bore you or create a bit of angst. Why bother with it? Stay focused on what it is that you do best. Contact us to partner with digital marketing professionals who get excited when we hear these terms. Take advantage of our expertise as we apply the best social media marketing automation tools to strengthen your brand’s online presence.

 

Why Your Business Needs an Automated Marketing and CRM Solution to Manage Your Business

For some time, automation in marketing activities was a reserve of big enterprises with the financial power to support the by then expensive venture. However, with many small businesses coming up, many automated marketing and CRM solutions exist to enhance the marketing experiences. With many businesses offering the same services and products, companies need various solutions to gain a competitive edge.

With automated marketing and CRM, small to mid-sized businesses get a chance to organize and streamline their marketing efficiencies and improve their overall sales processes in the process.

Leads to improved and Seamless communication

With the multiple systems involved in business management, you need an all in one system with all the tools integrated to help you achieve effective communication. With an automated marketing and CRM, your company gets saved from the trouble of manually exporting all your contacts from one system to another. Automated marketing and CRM ensure seamless communication, meaning no information gets lost in between systems.

Allows business better insights

With automated marketing and CRM, your marketing team gets better insights on your customer’s buying habits. By analyzing various data collected from multiple sources that your customers may have searched for your products, you get better insights on which marketing methods work for them and focus on them.

Replicating best practices

You will undoubtedly have some ideas about how you want to engage your customers. You will probably want to ensure that you are delivering a consistent high-quality customer experience.

CRM systems can be used to embed your best sales or customer service processes that will guide your people through every customer interaction. Templates can be created and used to guide your people through complex processes. Workflow automation can be used to automate activities to ensure best practices are followed while reducing the administrative overhead of managing the CRM.

Enhanced ability to scale

By managing one system instead of many systems, you get an edge since every activity gets integrated into one click. Marketing teams get a chance to increase sales without the need to add more sales-persons. Automated marketing and CRM enable marketing teams to save on time used trying different avenues since they can identify which methods are working.

For more information contact us.

 

 

Automated Marketing and CRM: Eliminating Paper-Based Systems for Sending Invoices

When you think of automation lately, you may consider it something you see in the industrial sector for the manufacturing of products. In truth, internal automation in CRM software is just as common. While you have different degrees of automation, the smarter the function, the higher the productivity.

At stake here is being able to prepare and send out invoices without having to rely on manual systems. Perhaps you’re still using paper-based systems to prepare invoices.

If this is true, you need to see how automation is going to save you money and prevent downtime.

The Cost of Continuing to Use Paper

Statistics from recent years show that 82% of companies still spend billions on paper. In a digital era, this might sound unusual, yet you can say it’s likely due to longtime habit.

You may feel the same way if using paper invoices for decades. However, you’re likely feeling the pinch now with more extreme customer demands. With more mistakes possible in your invoices, imagine the downtime involved solving the problem. It could lead to your reputation being sullied in the process.

The Downtime Involved Finding Errors

How long does it take you to scope out an error in your paper invoices? If you discover a discrepancy later, it’s going to take time to track what happened and what it did to affect the customer.

The downtime involved could mean days of work that you could use for other things.

Even if you solve the problem, sticking with the same old system is just going to make the errors keep coming.

Using a CRM with automation allows you to finally digitize your invoices through the creation and sending process.

Advanced Automation in Your CRM

Customer relationship management software is already renowned for its superior communication methods. Automation tools aren’t quite as well-known, but it allows you to create attractive invoices without effort.

Formatting becomes easy, though the automation aspect helps set a bill date so you don’t have to send invoices out manually.

Imagine how much money this saves you printing invoices, buying postage, and mailing them to hundreds of customers.

Keeping Track When Customers View Your Invoice

Through automation, you’re also going to receive metrics that give you a complete view of what happens to your invoice. You’ll be able to view when customers read your invoice for proof they received it. Now you’ll have proof they saw it if there’s ever any disputes.

Thanks to automation making invoicing a real-time system, customers are more apt to pay immediately rather than renege on paying.

For cash flow in your business, this is the best news you can possibly hear.

At MaaS Pros, we invite you to use our TieiT platform allowing you to use automation to create digital invoices.

Contact us to learn more about comprehensive features.

 

 

Four Ways Automated Marketing and CRM Makes Customers Happy

Putting the word automated in front of software that manages customer relationships sounds potentially gnarly. You might be asking yourself, do I really want to control my customer interactions with a machine? Thankfully, these fears are completely unfounded! The reason CRM software and automation is so popular is that customers love it. Even customers who know nothing about CRM speak positively about companies who use the services.

Here are four reasons customers will be happy with the relationship they build with your company using automated and CRM software:

They have control over the relationship. In the past, customers had to be assertive and directly ask businesses if they wanted the relationship to change. With automated software, they can choose the kind of interactions they want from your business, including the best form of contact and kinds of emails they prefer.

It’s easier to interact with them as frequently (or infrequently) as they prefer. Before automation, it was much more difficult to keep track of customer interactions, and easier to make human errors. CRM and automation keeps track of how often you interact with your customers, the kinds of interactions they prefer, and allows your business to easily manage frequency based on these preferences.

Communication is clearer. If you have an invoice or overdue estimate, automation will let the customer know. Additionally, when customers click online to manage communication preferences, there’s no room for misinterpretation or errors. Customers and businesses both end up less confused, and feel more positivity.

Interactions have a personalized touch. It might sound hard to believe, but CRM makes it easier to get personal with customers. Databases of information will tell you about the customers’ interests, preferences, and needs, making it easy to send them communication that interests them. Gone are days of sending the same email to your entire list.

Interested in learning more about how automation and CRM software can help your business? Contact us to learn more about our TieiT software that will take your customer relationships to another level.

 

How To Streamline Your Day And Make More Sales

Your company’s life depends on successful marketing and customer management. If you are hitting all your targets consistently, then you are doing it all correctly. However, it takes a lot of time and effort for managers to handle both in a day and not miss something.

This is especially true if you are using two different platforms for your CRM and marketing. You have to mentally coordinate both functions, so they successfully dovetail with each other. This is tedious and not efficient. In fact, it’s a great recipe for burn-out.

Put Marketing And CRM At Your Fingertips

The solution is to integrate both marketing and CRM together, on one platform. TieiT allows you to manage your customers, sales staff, and automate much of your marketing from one dashboard.

TieiT is a single platform, multi-tasking management system enabling you to manage the smallest details of your marketing, while also allowing you to step back and get the ‘big picture.’

From one dashboard you can:

  • Manage customer accounts, including collecting payments
  • Manage web leads and add them to your CRM
  • Create e-mail marketing campaigns with automation
  • Send quotes, payment reminders, and custom invoices
  • Establish multiple payment solutions
  • Tailor marketing campaigns with a landing page builder
  • Manage your social media posting schedule
  • Track sales and sales staff
  • Integrate with other CRM apps
  • Track lead behavior

This is only a small sample of how TieiT simplifies your day and frees up time for other projects, or maybe, to go home early.

So, how are you going to increase your sales? TieiT ensures your marketing campaigns begin on time, targeted to the right customers, offering something for their stated interest. You won’t be in the dark about pending deals, know the sales people to reward and who to help, and customers are more connected.

Integrating your CRM software with marketing automation promotes efficiency across the board through live-updating cross-divisional synchronization. It prevents unnecessary manual duplication of information that can quickly turn obsolete due to delayed record-keeping. And because it saves your marketing and sales team’s time, money, and effort, they will be free to focus more effectively on their common goal: making sales.

Schedule a consultation with MaaS Pros to learn how you can simplify your day while increasing your brand. See why so many companies have partnered with us and remained customers.

 

 

 

Automated Marketing and CRM Software–Your All-in-one Business Solution

For those of you who have delved into the world of digital marketing, you understand the need for quality content designed with a specific target audience in mind. Context is also emerging as the all-important marketing tool that may differentiate one company’s over-the-top success from another’s stagnant existence. Context refers to your potential customer receiving the right content at the right time and on the right platform. If your content is great, but the wrong demographics is receiving it at a time they’re not interested in it and on a platform they rarely engage with, all your eloquent, catchy and informative writing is for naught. Enter the world of marketing automation and customer relationship management (CRM).

The Key to Success—Create Loyal Customers

Obtaining new customers, while retaining current clients, is at the core of any successful business. This revolves around knowing your target-audience, analyzing existing customers and then sending the correct content in the correct format with the right call to action (CTA).

Engage. If there was a word to define successful digital marketing, this would be the catchphrase. Engage with your customers by creating personalized target emails designed with their needs in mind. Keep active in social media by regularly posting and responding to customers and guests posts. Target the correct platforms by determining which ones particular customers navigate towards.

Know where your leads are in the purchasing process and keep track of them as they progress to a sale. Knowing what phase they are in allows you to address them with the correct and appropriate CTA.

Determine which landing pages are pulling in the visitors and how many of these visitors are becoming leads. In this way you can engage with your potential customer and know their niche from which landing page they hit. This alone may tell you a bit about their pain points and convert another lead into a loyal customer.

How to Keep Track

A good automated marketing and CRM software provides the tools you need to track your customers from first contact to sales and beyond. This is how one-time clients become repeat, loyal customers. Knowing where they are, who they are and repeatedly reaching out to them through various touch points lets them know they are the reason you’re doing business. Look for the following features that will help mainstream your company:

  • Easily published and customized landing pages.
  • Workflows that keep track of customers, leads and conversions.
  • Ability to track performance of landing pages.
  • Adds social media connections to your CRM.
  • Manages all social media accounts from one interface.
  • Produces multiple, customized email campaigns that are personalized for each contact.
  • Keeps performance high by managing tasks and deadlines for staff.
  • Creates branded estimates and invoices and accept online payments.

In essence, a good automated marketing and CRM software keeps everything your business needs to thrive in one place—creating a seamless journey for you, your sales team and your loyal customers. Contact us for more information on how to take your business to the next level with a marketing automation and sales platform.

 

 

 

Get Short and Long-Term Results With an Automated Marketing CRM

Do online sales of your products and services need a sales boost? You just might need to improve your digital marketing. Too often, our clients try to improve business through their own online marketing efforts, and find that they don’t get the lead generation results that they’d wanted. Instead of continuing with a strategy that isn’t working, try working with an automated CRM digital marketing agency with years of experience helping businesses like yours.

Getting results that increase your website’s traffic, from social media and search engines, requires good data for a solid strategy. When companies uses guesswork, they don’t know what will work for their customers. Our new automated, CRM software offers affordable, powerful marketing automation and uses inbound marketing strategy to ensure you generate the leads that your business needs.

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes. Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Our automated CRM strategies will also help you get organized and support you in creating the structure your company needs to strategize and create marketing results. The analytics you’ll receive are all in one place, and in the same area you create your task to-do lists. With automated software, for example, you’ll be able to instruct the automation to send a series of emails to certain types of segmented leads, and our automated CRM software will follow your instructions. We’re happy to help teach our customers how to do this.

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience. Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

If you’d like to learn more about our automated CRM inbound marketing services and how they can help your business, don’t hesitate to contact us. We work with a wide variety of industries and enjoy supporting businesses of all kinds!

 

 

What Every Business Should Know About Automated Marketing and CRM

Customer relationship management (CRM) is the art and science of getting the most out of the interactions your business has with clients, customers and prospective leads. However, when your follow-up system still consists of a drawer filled with business cards, notes jotted down on scraps of paper and reminders doodled on invoices, it is time to upgrade to an automated marketing and CRM software suite.

Advantages of Using Software Geared toward Business Owners

Could you use a software product that is geared toward a specific niche or a generically defined business entity? Sure! But why would you? As a business owner, you move at a certain speed, have a vision that sets you apart from a predefined niche and need targeted, not generic, software components.

Efficiency

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.

Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Collaboration

CRM systems give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.

One of the biggest: collaboration. In even small organizations, the entire customer lifecycle is typically too complex to be managed effectively by one person.

The use of cloud-based CRM platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.

Increased accountability

When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship management process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.

Improved customer experience

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience.

Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

Additional Advantages

Focused spending. Tying CRM to social media management makes sense. It allows you to hone your online engagement techniques and invest in profitable marketing programs.

Results-oriented engagement. Email marketing must yield measurable results. CRM software lets you track lead conversions so that you repeat what works and let go of what does not.

Get paid. It is not enough to convert leads. You also want to get paid. Connecting invoicing capabilities to the mix makes sense.

Automated Marketing and CRM Gives Your Business a Personal Touch

One of the main reasons why your customers prefer doing business with you rather than with a competitor is the personal touch that you bring to the transactions. This personalization gives businesses an edge when compared to larger corporate entities. Do not lose it as your business grows! Automating your CRM allows for more individualized interactions between you and past, current as well as future customers. Contact us today to learn more about our automated marketing and CRM software suite and the opportunities that open up when you replace a paper system with software.

 

 

Sales Tips for Automated Marketing and CRM

As a sales rep working in an industry that targets a broad range of consumers, consider how your perspective influences how you frame goods or services. Your perspective is influenced by your age and social background, such as whether you’re under the age of 35 and grew up as a digital native, you’re aged 35 to 50 and grew up with computers around you, or whether you’re over 50 and learned to use computers as an adult. When technology became a part of your lifestyle affects your consumer views and influences your views on effective marketing.

Regardless of the generation that you came from, here are some sales tips for marketers of every age:

Think like a digital native. Even if you are from a generation that is now older than 35, you can do a lot of research into the ideas and tastes of Generation Y and Millennials. Learn to think like them. Watch how they interact at Starbucks. Note how they only talk occasionally because of their connectivity to devices.

Choose sales approaches that work from the idea that people do everything with their Smartphones. They have an app for everything, and they are constantly connected.

Within your CRM system, your marketing tactics should work from the idea that people expect an easy answer for almost everything. They want to use a technology tool and find a snippet of information so they can make snap decisions. Make information available to them, and then they will only have to think a few seconds before taking the desired action that you want. Then, they give their attention to the next app.

Modern businesses know that they need to engage prospects 24/7, but how can you do this without increasing data leaks and ending up with broken sales processes?

Dramatically more conversions: 55% of companies fail to consolidate their databases with automation, and as a result 79% of marketing leads never convert into sales. Consolidation will get you back on track.

Complete transparency: No more ‘blame game’. Plugging data leaks with consolidation means that you’ll always know when, how and why a lead is qualified.

Automation as a two-sided coin: Your MA software should reflect your point of view in terms of campaigns and milestones, but it should also be built around your customers – what they do, where they hang out and what they’re looking for, from the moment they first browse your site, through every sales meeting and closed deal.

Consolidating sales and marketing automation lets you give your sales team next-gen tools to close more sales, and makes their job easier by enabling smarter sellingat every single stop along the customer journey. Consolidation means you can get back to process-oriented business techniques, using data how it’s meant to be used: to grow your business.

It’s time to accelerate your growth. Sometimes smaller businesses and SMEs make the mistake of seeing the “sales cycle” as another term for a “won deal.” In fact, even as you close a deal, you should be figuring out the best way to retain that customer and provide enticing offers for upgrades.

For more information on automated marketing and CRM for your target markets, we hope that you will contact us today. Helping you reach your marketing goals is very important to us.

 

Technology is the Key to Driving Your Business to the Top

Inbound marketing is rapidly evolving to meet the business demands for better marketing ROI, as well as customer demands for less irrelevant content and a more personalized experience. Advances in technology, along with the shift away from traditional marketing investments such as advertising, trade shows and other one-size-fits-all marketing have provided new options for businesses to provide more personalization, along with the analytical ability to track and then optimize marketing efforts.

 

Marketing automation is on fire. It is an incredibly powerful, simple to implement and cost-effective resource you can no longer live without. Marketing automation inexpensively increases the number and quality of sales leads, accelerates revenue growth and facilitates your competitive dominance as it is predictable and reproducible.

 

Nearly all (98%) of small-business software buyers are shopping for automated marketing and CRM options for the first time, according to a report by research firm Software Advice, a division of Gartner that provides marketing advice (http://www.softwareadvice.com/crm/marketing-automation-comparison/. For this survey, small businesses are defined as those with $50 million or less in revenue, and 67% of respondents have revenue of $1 million or less.

 

The top reasons small businesses are looking for marketing automation software are contact management (74%), email marketing (55%), lead tracking (43%), drip marketing campaigns (39%), and follow-up management (38%).

 

MaaS Pros has been working with businesses of all sizes and various industries for several years. Over that time, no matter what industry our clients were in, the common denominator was the same amongst all businesses (especially small businesses).

 

They were spending more time exporting data between different applications and/or having to go back and forth between different applications to manage contacts, create email campaigns, manually input leads from website, (which often got lost or forgotten), spend time manually creating estimates and invoices.

 

To meet this need, we created TieiT. TieiT is a professional suite of integrated tools focused on managing sales and marketing activities for businesses. The application allows businesses the opportunity to:

Manage all marketing activities and email delivery within one tool

Capture and identify leads

Create automated workflows – execute complex marketing campaigns in hours, not weeks

Streamline operations and save time

Attribution and ROI determination – measure the impact of your marketing on revenue

 

The primary reason most new businesses fail in the first two years is generally attributed to a lack of marketing savvy. Companies that make it past that initial period must continue to utilize best practice marketing to remain operational. It is time for business owners to up their game. Thanks to new applications small business marketing costs are much more affordable.

 

That’s our focus. We want to be that tool in your arsenal to help a business go up against the Goliath in their respective industry. And we are very excited about it! If you would like to talk about marketing automation or other ways to grow your business we are always available.