Tag Archives: mobile compatible website

3 Steps to Making a Mobile Compatible Website

With smartphone and tablet usage as high as it has ever been, having a mobile compatible website is on the short list of important implementations you should be making this year. Not only does it expand your web presence to the palm of your current customer’s or client’s hands, it makes it easier to branch out and find new customers.

 

Here are 3 simple ways to make a website mobile compatible.

 

Dedicated Mobile Website

 

According to an article about smartphone usage, roughly 10 percent of all Americans use their mobile device for accessing the internet.

 

For tens of millions of Americans… a smartphone is their only Internet lifeline, precisely because a phone is so much more versatile than a fixed Internet connection.

 

For this reason, your website should have two versions: a full-site design and a mobile version. The main reason for this being that mobile users know they will get a different version when they access your website through their device. A full site is far too complex for a mobile device. Designing a mobile compatible website will ensure a great user experience.

 

Responsive Design

 

A responsive design template is another option to make your website mobile compatible, and is Google’s preferred method of smartphone optimized sites. How it works is it takes a full-site design and modifies how it renders on a device based on screen size data.

 

Responsive web design is a technique to build web pages that alter how they look using CSS3 media queries… there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page.

 

Optimized Full-Site

 

An optimized full-site is basically a redesign that makes your current site more user-friendly for mobile visitors. It uses various tiny changes:

 

Larger buttons

 

Buttons as opposed to hyperlinks

 

Drop down menus

 

Simpler navigation

 

No popup windows

 

A mobile compatible website is a way to create a more positive user experience for mobile visitors. And while the best choice is to make a mobile dedicated version, any change you make that improves a user’s experience will end in positive results.

 

For additional information on website design, please contact us. For a step-by-step guide to Internet marketing, check out our ebook.

 

Mobile Compatible Websites: What if?

What if I could use my phone to view everything on a website with just one step and no scrolling?

Somebody asked that question and today we have Mobile compatible websites. In fact, the chart on our Responsive Web Design page shows that “by 2014, more people will access the Internet using their mobile devices than through a computer,” summarized by Jacob Myong in a recent article on CDAPress.com. He further points out “most recent studies show that there are 140 million to 160 million active smart phones in the U.S. today. Last year, we surpassed 1 billion active smart phones in the world.”

With 1 billion potential visitors to YOUR company’s website, you should be excited about new trends and ready to re-invent your desired visibility with a mobile compatible website that includes these features. Standard Mobile Markups (like XHTML Mobile or HTML5) will keep the content integrity and accessibility of your on-line presence. This means that you want to avoid site access through downloads and discard closed video and audio formats like Flash. Keep your pages short: Ask yourself what can I view without scrolling? Minimize the use of images for the sake of loading time, and use “Single column layout to minimize left/right navigation.”

After setting up the site, you need to prepare for retainability with your visitors. Anticipating the future of 160 million prospects, the plan must be sophisticated enough to capture and speak to each potential customer, which leads us to our next question.

What if a website could automatically adjust its visibility and response to search visits based on the device being used?

Bedshed, an Australian retail franchise chain, asked that question and a whole new level of SEO (Search Engine Optimization) and SMO (Social Media Optimization) was employed. The “type of device used reflects the time of day people access the site, with pc and desktop access common at lunchtime and mobile or tablet usage much stronger in the evenings” explains Bedshed’s chief operating officer Gavin Culmsee. This on-line retail marketing tool   broadens the definition of “mobile” through its intuitive customer viewing experience. Culmsee explains, “our new website responds to this variability by automatically re-adjusting its dimensions to accommodate different browser sizes. It’s easy to navigate and access the desired information regardless of whether the site is being viewed from a desktop, laptop, tablet or smartphone.” And the result is a staggering 500% increase in customer traffic over 12 months.

Now what do you want YOUR mobile compatible website to do? “In a digital world where the key to success is staying current and keeping up-to-date, not only to survive, but to thrive is quite a challenge. You have to find the perfect resource,” says Myong. Contact us for that perfect resource. What’s your question?