Tag Archives: mobile marketing

Targeting Millennials with 3 Clever Automated Marketing Techniques

Most anyone in business agrees that automated marketing and CRM (customer relationship management) can significantly improve a company’s bottom line. It allows for the incorporation of a human touch into automation that boosts sales and improves customer satisfaction. But did you know that it also has the power to target the coveted Millennial market?

Understanding the Millennial Market

The age group that was between 20 and 35 years old in 2016 makes up a demographic that is 71 million people strong. As noted by the Pew Research Center, this generation is slated to overtake the Baby Boomer population by 2019. One defining factor in the equation is the influx of immigrants that fall into this demographic. Any company that wants to grow its business must actively market to Millennials. Automated marketing and CRM can play a significant role in this effort.

Top 3 Automated Marketing Techniques that Appeal to Millennials

Marketing to Millennials calls for a multi-tiered effort. This generation thrives on online connectivity. Smartphones, tablets, and – to a lesser extent – computers and televisions provide input opportunities. Social media influencers hold sway and easily overrule television commercials and their messages.

Your automated marketing and CRM efforts must reflect this reality.

1. Offer engagement opportunities across the platforms. Brand loyalty is quickly becoming outdated. The latest flavor widget is what the Millennial consumer is after. However, do not rely on an ad or single-focus social media campaign to get the point across. Instead, create a campaign that leverages multiple social media platforms as well as traditional means of engaging the consumer. Examples include emails and opt-in newsletters.

2. Count on mobile marketing to convert leads. Social media and mobile marketing work together to turn shoppers into buyers. But you have to conduct your advertising campaigns in accordance with this understanding. For example, you might create a number of email messages that target former, current, and new Millennial customers. Next, you connect the email content to targeted social media campaigns. Adding social media icons to your automated emails is a snap.

3. Emphasize shared values. Marketing experts refer to this step as branding. It highlights the values that your business and the consumer share in common. Millennials are an idealistic generation. They will not compromise on quality but may have some price flexibility if a product, its manufacturer, or the retailer shows social responsibility. It is not enough to issue a brand statement. Instead, highlight different facets through a series of automated emails and social media posts.

Online Marketing is a Must to Connect with Generation Y

Online reputation management of your company is another key component for reaching this demographic. Spending even just a few minutes online quickly shows business-specific memes and messages with questionable veracity content. You can get in front of this type of virtual bad press by consistently presenting your brand and underscoring its authenticity. Doing so by hand would be a full-time job even for a small or mid-sized business.

For a larger company, it could quickly take up the workforce of a department. However, because you can largely automate these marketing messages across a multitude of platforms, your staff can engage with the consumer in a more meaningful manner. Cases in point are personal sales calls, presentations, and active customer service.

Getting Started with Effective Marketing Automation Today

Automated marketing and CRM are not just for the big companies. In fact, even start-ups can hit the ground running by building their platforms and allowing them to grow alongside the revenues of the business. MaaS Pros will collaborate with your team to get you started. A quick look at our marketing automation software demo is a good first step. Next, contact us to learn more!

Changes in Search Engine Marketing Trends

Proper search engine marketing can take your business to the next level, and maybe it already has. Whether you are a search engine marketing guru or just starting to grapple with how to use SEO in your favor, it’s important to stay on top of changing patterns.

In 2012, SearchMetrics released its first annual “SEO Ranking Factors Study.” The most recent report indicates some trend changes that are worth noting.

Content

Average HTML word count has increased 25% since last year, making an average of 1140 words per page. This might seem counter intuitive given the rise of image-based web content, but integrated media allows for a nice visual balance of words and images, with more complex written pieces.

Time and clicks correlation

More time spent on a website generally means more clicks. Internal links, videos, and quality text will lead to individuals spending more time on your site.

Social media integration

Those Like Buttons, Twitter Feeds, and Pinterest Pins are key these days. They indicate that you are a true brand and they represent content and connectivity.

Mobile searches Google

Searches are now more common on smart phones and tablets than on computers. Knowing this is key in prioritizing the way your website is designed. We will see more and more consumers searching for information, products and prices from mobile devices. Businesses need to be prepared to monetize traffic from mobile search. Site experience, content and transactional flows need to optimized to meet the increasing flow of users from mobile devices.

Video Advertising Accelerates

Video advertising on sites as YouTube is still less competitive and cost effective compared to other forms of online ads. But it does offer a lot of potential for raising businesses awareness and increasing conversion rates. For example video viewers may engage your business for 30-60 seconds compared to a 5-10 second glance at search or display ads.

Content

Quality is King. Search engine users are becoming smarter and manipulating links and keywords now frustrates individuals more than it leads them to new discoveries. The key to success is limited, relevant keywords with solid content.

You already have great content, and search engine marketing is the key to finding the right audience. Contact us for more tips!

 

 

 

Mobile Marketing: Getting Customers from Spectators to Buyers

Marketers are always concerned with getting people from simple spectators of products to purchasers of those products. New information now suggests that mobile marketing is converting a larger portion of the population into the buyer category.

 

Enjoying the Local Flavor

 

One variety of marketing that converts a lot more people than one might imagine is local marketing. This is where many people are being drawn into the various shops that they enjoy making their purchases at. This is another area of strength for mobile marketing. According to entreprenuer.com the two are very interconnected.

 

Mobile marketing and its synergies with local searches, lends itself as an ideal vehicle for the final push customers need to make a purchase decision.

 

Mobile marketing should therefore be touted as something that virtually all businesses need to be engaging in.

 

Provide an Alert

 

Mobile devices are carried by their owners almost everywhere that they go. It is a fact of life that many people who own cell phones keep them on their person at all times. They are therefore potentially accessible at just about any time via product alerts. If a customer or potential customer signs up at your website for any purpose, you should require them to enter a phone number at the sign up as well. This will be a valuable resource for you in the future.

 

Purchases Made On the Phone

 

Not only can a mobile phone be used to provide information about products, but an increasing amount of purchases are being made via smartphones as well. Not having a mobile presence is the same as allowing yourself to be far behind the game. No one wants to see their business take a stumble at all, but not being available to customers via mobile devices is one way to have that stumble.

 

Contact us for more information about mobile marketing and the benefits that it is virtually guaranteed to provide.

 

Use Mobile Marketing to Grow Your Business

According to the Mobile Marketing Association, Mobile marketing is “a totally new media channel that requires simplification, engagement, and quick response. It will be a year where things really start to take shape for both marketers to continue to increase the ROI in mobile, and for consumers to finally get the experiences they’ve been asking for. If you’re not getting this education / testing from your agencies or partners, it’s time to make sure you get ahead of the curve before it’s too late.”

Mobile marketing is exploding as smart phones, tablets and other mobile devices move into virtually every facet of our daily lives. Examples are all around us:

Sports fans watch games, check scores, follow their teams and favorite players in real time.

Restaurants send ads to targeted customers at specific times to bring them in for lunch or dinner.

News and weather are now delivered to our pockets instead of our TV screen or desktop.

Every one of these examples represents an opportunity for businesses to deliver a mobile marketing message to your customers and prospects.

Targeted apps can be developed in a matter of a few hours and they can tie into existing campaigns or explore new ideas in much less time than traditional methods.

MaaS Pros is helping its clients move into this new and exciting digital world.  We are developing new campaigns and expanding existing campaigns with mobile marketing as a central part of the strategy.

Click here to receive your free ebook Essential Guide to Internet Marketing

Contact us to learn how we can help your company.

3 Mobile Marketing Mistakes That You Should Avoid

You still don’t have a mobile marketing strategy? Then you have no idea what you are missing. Stop what you are doing right now, go to the city and take a look around. What do you see? People on their phones and portable gadgets. Mobile has definitely changed the way we consume information by becoming a very powerful tool to communicate, socialize, shop, browse, and doing just about everything you can think of. As a business owner, mobile is a very powerful place to connect with your audience.

 

Here are the top 3 mistakes businesses are making with mobile marketing and how you can avoid it:

 

1. Building an app without marketing it.

 

A lot of businesses build an app for their company but don’t give the proper time to making the app discoverable. Granted, anyone can go to the app store and discover some apps but still many app publishers completely neglect the importance of their app’s title, keywords, and descriptions. Also, having a proactive approach for getting happy customers to leave positive reviews can help in marketing the app and spreading the word about it.

 

2. Ignoring the mobile customer base.

 

Customers will have issues, questions, and suggestions when using your mobile app but a lot of companies are not listening or don’t address their customer base as they should. One way to correct this mistake is by building an in-app communication tool to make it easy to submit feedback through the app.

 

3. Failure to optimize content for mobile

 

One of the best ways to optimize your content is to have a responsive design for your website and mobile site where content is optimized for the best resolution depending on the device it’s being displayed on.

 

What other mistakes have you noticed businesses making in their mobile marketing strategy?

 

 

Please contact us for more information on optimizing your Mobile marketing strategy to grow your business.

 

Considerations With Mobile Marketing

With mobile devices becoming faster, more powerful and accessible, if companies are not already, they need to better understand and implement mobile marketing campaigns. Companies need to acknowledge that a paradigm shift is in the making as more people access the internet everyday from their cell phones and tablets than they do their computers.

There are a number of things that need to be considered for mobile marketing, not least of which is the website of the company. The first thing that companies need to do is make sure their website looks and feels good for a user to maneuver from a device with a smaller screen. The website needs to be responsive and with the various frameworks available, there is no excuse for companies not to have responsive pages. “Mobile first” is a common phrase that is thrown around in the development and design communities and the gist of it is that a website should be built for phones and tablets first, then have it scale up for larger screens; not the other way around.

Another thing that needs to be considered for mobile marketing campaigns is what product the company is trying to sell and what their target demographic is. Once that is established, the company should then evaluate which mobile apps their potential customers likely use the most and target those apps. Unlike using web applications where users can easily ignore ads or use troublesome ad-blocking software, ads in apps are usually difficult to ignore and ad-blocking software is available to only the most tech-savy individuals.

One part of mobile marketing that companies need to keep in mind is that, because customers get updates on just about everything on their phones, too much advertising is likely to push customers in the opposite direction. If companies are emailing customers, constantly sending updates via social media and possibly using push notifications through their own stand-alone apps, the backlash would almost certainly hurt the cause than help it.

If you would like to know more about mobile marketing or how we could possibly help you on your next campaign, please feel free to contact us and we would be more than happy to elaborate.

Mobile Marketing for Restaurants

The use of mobile devices is changing every aspect of operating a restaurant. Customers always have their mobile device on them. They check them hundreds of times a day. This provides a great opportunity for restaurant owners. It’s a powerful marketing tool that can provide ways for increasing restaurant loyalty and engagement. A mobile device is able to supply patrons with large amounts of information about any restaurant. Information that is accessible to them almost instantly.
According to an article in Forbes Magazine, “Several mobile loyalty programs sprang up to entice small business owners with limited resources to create low-cost programs to reward frequent customers for purchases…it’s an interesting indicator of what consumers can expect to see…this convergence of loyalty programs, engagement and gamification that’s bringing it all together.”

Consumer Engagement

Restaurant owners who have been quick to utilize mobile applications have also developed the best customer loyalty. New restaurant owners who devote sufficient resources to developing loyalty programs with mobile devices are able to close the gap. When a restaurant business owner designs a mobile website experience for their patrons, it should be done to meet the customer’s needs. Providing content that is current and relevant helps to create customer loyalty.

Loyalty Earned

It’s important for restaurant owners to utilize the best possible mobile technology for their customers. This will make using the incentive and reward programs easier to understand. A simple easy-to-understand mobile marketing program will attract more customers. When these types of programs are offered on a consistent basis customer loyalty will increase. Customers appreciate things being made easy for them.

Mobile Marketing Strategy

One of the best ways to increase restaurant loyalty and engagement is to create the correct mobile strategy. An effective way to engage customers is to provide a way to quickly obtain their feedback. Some restaurants provide online surveys and others mobile chat services. This helps anticipate what is successful at a restaurant and what may need to be changed. A successful strategy will have a way to listen to the customer instead of just talking to them.

If you would like to know more about increasing restaurant loyalty and engagement with mobile marketing we can help. Contact us today and learn more.  You may also want to check out our eBook “The Essential Step-By-Step Guide To Internet Marketing.”

Mobile Marketing the Cure for Your Ailing Small Business?

Are you an entrepreneur who has been working diligently on a local advertising campaign? Have you spent some time on social media marketing in the hopes of getting more consumers to notice your business? If you have neglected your mobile marketing in the process, there is a good chance that your efforts are going largely unnoticed.

Why Mobile Website Creation is no Longer Optional

Google has crunched the numbers and found that mobile marketing is the way of the future. After analyzing data involving 6,000 mobile searches, the search engine experts discovered that three in four mobile searches led to an activity that included store visits, phone calls or purchases. In addition, this activity occurred rather rapidly. After more than half of the searches, it took less than an hour for the consumer to take action.

Responding to the Trends

Now that you know the trends, it is time to formulate a response. Should you build a dedicated website that only loads on mobile devices? This approach offers the advantage of optimizing the site’s functionality and content uniquely to the small screens of mobile devices.

Yet there is another option altogether. Google itself highly recommends the creation of responsive websites. These sites are configured to serve all devices via the same URL (uniform resource locator). Working with a forward-thinking web designer who manipulates the CSS (cascading style sheets) for a personalized mobile browsing experience makes the site friendly for users of computers, tablets and even small-screen mobile devices.

But … Does It Work?

The short answer is a resounding yes. Forbes has coined the term “SoLoMo.” It stands for the consumer’s practice of shopping via social networks but searching locally for stores and service providers to get the goods. All this is typically done via a mobile device rather than a desktop computer. Mobile-compatible websites are the natural response to this growing phenomenon.

If you are an entrepreneur or business owner who has invested in local advertising and social media marketing but has so far not paid a lot of attention to the mobile platform, there is still time to change your approach and reach more consumers in the process. While you cannot afford to neglect the former, adding the third component is vital.

MaaS Pros has done an extensive bit of research on the subject and compiled its findings in a free eBook to benefit the local business community. If you discover that you need some help with digesting the data and translating this information into effective action, contact us for help. We are just a short phone call or email away.

Statistics Support Business' Need for Mobile Marketing App

We are constantly surrounded by technology. We all have our own dedicated WiFi, almost every single home in the U.S. has a desktop computer, laptop, or tablet, and, according to research done by the Pew Research Center, of the 91% of adults who have a cell phone, 56% of those are smartphones, each one just full of apps. Here are a few more statistics from the survey:

 

  • 67% of cell owners check their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.

 

  • 44% of cell owners have slept with their phone next to their bed

 

  • 29% of cell owners describe their cell phone as “something they can’t imagine living without.”

 

 

People rarely part with their devices when they are out (most can’t even put it down around company). Many even say that leaving without their cell phone will prompt them to return home to fetch it immediately. And according to a recent article found here, smartphone users can’t go six minutes without checking it. An average of 150 times a day.

 

Having a mobile marketing application for your business is just as vital and important as advertising is. And creating an app is, as the Huffington Post puts it, “a branding tool which is used for keeping your clients aware of your service, for increasing the level of customers’ loyalty and for bringing them back to you at the first possible chance.”

 

To further corroborate this evidence we can take a look at what is referred to as The Starbucks Example, for mobile apps. Starbucks launched their app in 2011 pre-loaded with their reward program called My Starbucks Reward. From there, users were able to fill up their account with money. Then, after each purchase was made, users were rewarded with stars that they could turn in for the company’s production.

 

Two years later and “every 10th purchase in Starbucks is made via mobile device,” and “3 million mobile transactions are made weekly.” Convinced?

 

If you’d like to learn more about how to reach your customers through mobile marketing, contact us any time. Also, check out our homepage to download a FREE eBook on “The Essential Step-By-Step Guide to Internet Marketing.” Thank you.

 

It Is Time To Migrate To Mobile Marketing

Mobile is taking over the world. According to IDC, computer shipments in the US have dropped once again for the ninth straight quarter and mobile device shipments continued to pick up steam. The trend is not just specific to the US; Gartner research shows this is a global phenomenon. People all around the world are migrating to mobile and in order to reach them you need to be migrating to mobile marketing.

People around the world are now doing more work on their mobile devices than ever before. It is a movement to mobility that doesn’t look to reverse course or even slow down anytime soon. The ability to work anytime anywhere is a unique phenomenon that has never existed before in human history and people in almost every society are taking advantage of the opportunity.

Not only are people doing their work on mobile devices more often, they are also recreating on their mobile devices. . . even sometimes while they are “working.” This recreation covers the full scope of opportunities available to them from communication to games, social media, etc. Mobile is where they are working and playing.

Last but not least, they are shopping via mobile devices. People are not only using mobile devices to purchase non essential items via ecommerce websites, but also using mobile payment apps to purchase items during face-to-face interactions. With the onset of Near-Field Communications and now iBeacon from Apple there will be a new revolution in retail advertisement at the point of sale.

A lot of this you probably already know. So why aren’t you migrating to where your potential customers are migrating? If you had a billboard on a highway that was slowly being traveled on less and less would you continue to advertise on that highway or would you move your billboard to the road that travelers were now utilizing more and more? If you are interested in capitalizing on this global trend that IDC and Gartner both have identified as a revolutionary paradigm shift please contact us to discuss how we can improve your mobile marketing ROI and tracking clarity.

Tips for Better Mobile Marketing

Mobile internet is growing, and companies must consider turning their website mobile or creating an app to reach out to those potential customers.  At the same time companies must grow with demand.  They must update, change, maintain and rearrange their site as needed.  Companies must get better with their Mobile marketing strategies, and here are some ideas they can do to tweak and grow their brand.

 

Connection speeds:  Mobile devices are not the same as a computer so they shouldn’t use the same speed.  Mobile devices use smaller screens so companies need to optimize for this.  The connection speed on mobile devices is slow because of heavy loading pages and the websites not being made for mobile devices.  With mobile devices less is more and the less on mobile devices the faster it will become.

 

Mobile landing page:  A good marketing tactic is a mobile landing page.  The landing page will inform mobile customers on what is going on and how to respond to the change.  It’s simple, lightweight and straightforward while creating amazing results.

 

SMS:  Text messaging, or SMS, is a large part of communication on mobile devices.  Using that tactic to help spread the word about the company is a great idea.  Short messaging service can be used to interact with customers on a personal or community basis.  It can also be used to ask for instant feedback and to send coupons/discounts/deals/sales to their phone.

 

Analytics:  Since so many customers communicate with the company through mobile devices it’s important to know how much influence it has.  Using analytics from Google and other companies will give you general or specific details about the customer.  The page looked at, how long the customer looked at it, the popular pages on the site, and where the customer is coming from is just a few of a long list of details analytics can give companies to make their mobile pages better.

 

Simplicity:  Companies are too focused on beauty and appearance on websites that we try to emulate this on mobile devices.  Adding beauty and appearance on mobile websites and applications makes it slow to load.  Mobile sites aren’t about beauty; it’s about simplicity.  Less is more, and too much clutter makes it confusing and harder to navigate.

 

Mobile devices are the future of technology.  So many people own cell phones, and the majority of those cell phone owners own a smartphone, iPhone or tablet.  Tailoring to that crowd means more traffic and more sales.  It’s seamless, successful and relevant to the consumer.  Companies must respond to the increase in mobile consumers or they will fall behind. Contact us for more information.

 

It is Time for You to Switch to Mobile Marketing

Mobile marketing is one of the best strategies that any business can use to connect with on-the-go consumers. This is a tool that more and more businesses are embracing today given that mobile devices are gaining popularity.

 

Forbes highlights that business owners are working toward making their sites mobile friendly. This comes after Morgan Stanley analysts, reported that, by 2015, mobile phone will surpass desktop usage. Ways through which business can ensure that their websites are mobile-friendly is by creating application software for mobiles, using responsive web designs or building a mobile version of their site.

 

Email marketing is an integral part of mobile and Internet marketing. A business can send emails to consumers alerting them on new brands as well as offers or any other information that is relevant to buyers. Subscriptions also ensure that consumers do not miss out on any deals a business has to offer.

 

Customers do mind how emails appear on mobile phones as compared to on desktop browsers. Therefore, a company has to ensure that their emails are appealing to the consumers’ eyes. A recent study by Forrester and Blue Hornet revealed that 18% of customers unsubscribe while 70% delete mobile emails if they do not look good.

 

Other than mobile emails, a business can make use of text messages to advertise their products and services. Nowadays, the number of people that use text messengers such as WhatsApp and Facebook Messenger is increasing exponentially. The secret to successful text messaging marketing is instant response. Customers should be provided with the details they need when they need them.

 

Creating mobile compatible websites is also vital in mobile marketing. A firm’s website should be such that consumers on the go can access it. A website is not mobile friendly just because visitors can type in the address on their mobile browser and arrive at that page. Rather, a mobile compatible website is one which appears neat and not too muddled up. According to Forbes, “some experts argue that the trend towards the mobile web necessitates a complete re-working of an existing ‘non mobile-centri’ content strategy.” However, this is not always the case.

 

With an eBook that provides ensuing guidelines on how to be successful in online marketing, firms will be able to increase revenues and profits by implementing the above and other mobile marketing strategies. For more details about business expansion through mobile marketing, contact us.

 

Mobile Marketing Matters Now More Than Ever

Many have already heard about mobile marketing and how it is going to be very important to their business in the near future. However, that future time period may be closer than some think. This is because the market share of Internet usage that mobile devices now make up doubled from Q1 2012 to Q1 2013. Smartinsights.com puts it this way:

 

You can see that tablet and smartphone use nearly doubled in the year based on 500 million visits for these retail clients. Mobile share is now around 25% on average.

 

Given the fact that the mobile Internet share is already about 25%, it is time for businesses to get their act together and start working on mobile marketing.

 

A lot of the mobile marketing game comes down to creating a responsive website that can be easily read on smartphones and tablets. This responsive design application should have great features that they can access on the go. The responsive design should provide them with all of the same features as they would get if they were accessing the site from a computer.

 

Other forms of marketing that are commonly used on the Internet would not prove as effective in mobile form because of the smaller screen. Take traditional banner ads as an example. It is going to be rather difficult for someone to click on an ad if they are using their mobile device to access the site. This is why responsive design creation is more important than other forms of advertising in the mobile space.

 

With so many eyes glued to pocket sized device screens, it is about time to gain some of that mind share. Contact us for more information on making your website mobile compatible and reaching a greater numbers of customers.

 

Please take a look at this very important eBook as well to get more ideas on how this all works.

 

Which is Better for Mobile Marketing? A Website or an App?

The mobile internet industry is a fast-growing market.  Filled with potential customers and target audiences, this is a network no business should pass up.  There are two ways to tap into this market:  through a website or use an app.  Which one is better for your business?

If you choose a mobile website that means you have many people and platforms that you want to reach out to without too many adjustments.  The foundation of the mobile site comes from the main website so there’s no need for a whole lot of complex and technical details.  The difference between them is the mobile site is plain, simple and clean.  It uses simple column layout so users can scroll up and down the page easily. In terms of cost, a mobile website is cheaper to make and market than a mobile app.  Updates are as easy as updating your website.  In addition mobile websites are found in search engine results.  This option is great for businesses that are starting out in Mobile marketing or are without the resources to create a mobile app.

If you choose to create a mobile app you know exactly what audience to target.  Mobile apps are great when you know exactly what your audience is interested in and what their needs are.  Mobile apps can be accessed online or offline, it’s built to be faster than mobile sites and it can be customized to a person’s liking.  However, it takes more resources, creativity, technical details and hardware integration support to make an app.  In terms of cost, the mobile app is more expensive than a mobile website.  It will also take more money and resources to market the app to your audience.  Apps have to adjust to every kind of phone and tablet out there.  Any changes in the application will require updates, and that usually means updating the whole application.  This option is great when you want to take your mobile website to the next level.

Corporations and midsize businesses can afford to have the best of both worlds.  They can get a mobile website and a mobile app to reach as many people as they please.  Small businesses may or may not have the luxury to reach the mobile market using both.  Unfortunately a choice will have to be made.   A way to choose is to look at the industry you’re in and check out the competition.  What do the majority of your competitors have?  You can also contact us for advice.  We are happy to help in any way.