Tag Archives: online marketing services

A Glance at 4 Types of Online Marketing Services

Keeping the online presence fresh and vibrant for a business or organization takes hours of dedicated effort. While some people believe multitasking works well enough, many businesses seek assistance with their online marketing goals.  There are many types of online marketing services, ranging from website management to social media consultation.

Here are four types of online marketing services to consider:

Online Reputation Management

The online biographies and profiles of individuals reflects heavily on businesses and organizations. A marketing company or consultant can help with making sure the content is relevant and well-written. Online reputation management may include blog posts, articles, and social media profiles on various sites. Not only do businesses benefit from the online reputation management of their team members, individuals benefit as well. New connections and sales leads may result from a sparkling online presence.

Social Media Management

Many managers just don’t have the time to maintain their social media pages while running their non-profit organizations or businesses. Social media management can include creating campaigns or social media themes. In addition, it can include engaging with audiences online and ensuring that complaints or rude comments are dealt with swiftly. In addition, customer service can become a part of a company’s social media presence, such as answering questions and nurturing sales leads.

Inbound Marketing

Online marketing also often involves inbound strategies. These efforts seek to attract audiences and draw them in, as opposed to reaching out directly. Inbound marketing may include blogs, fresh online content, and multimedia. The more viewers read or share the content or media, the higher the likelihood your audiences will grow.

Website Management

Updating or redesigning a business or organization website is also part of online marketing. Other aspects of website management involves fixing bugs or making adjustments to a site as expectations change. Websites are of paramount importance as people constantly look up services and products on their phones. The look and feel of a website reflects on the overall organization. Therefore, many businesses strive for an excellent user experience and work towards converting interest to action online.

If you would like to learn more about how online marketing services can benefit your company, contact us.


App Development

Choosing Online Marketing Services

Digital marketing is a broad category of services used to describe any campaign in a variety of mediums that are published or broadcasted through digital platforms such as the internet, television, social media and more.

There are so many digital marketing professionals offering services online that it can be tough for a business to find the right fit. Here are a few things to consider when making your decision.

Online marketing services are quickly becoming a necessity for businesses who want to stay competitive and grow. Whether you have a brick and mortar location or you only do business via an eCommerce site, you are most certainly in need of quality help.

Finding the right help can be easy when you know what to look for.

Always make sure that your partner in digital marketing is offering you proof that your investment is paying off. For instance, with SEO (Search Engine Optimization) there are many key performance indicators that should be discussed and presented to you on a regular basis. Things like who is coming to your site and how they are getting there should be topics of discussion. You need to see and understand the data that is driving your sales.

You’ll also want a team of professionals advising you on how to improve your current efforts so that your existing clients are happy while you grow your business. Staying current and evolving with Social Media and Email Marketing is important, and you’ll need to see proof of ROI there too.

An experienced digital agency for small and medium companies will be able to not only fulfill your marketing needs – they’ll be able to direct you to the best course of actions according to your budget and specific goals.

The marketing professionals you choose should be more than happy to provide you with reports and suggestions regarding your efforts at all times, while making sure you understand things in plain English!

If you do choose to manage some or all of your marketing through an agency, choose one who is a proven success in the business to ensure your dollars are well spent and aligned for the highest return. The road to success online requires a steady hand and committed approach. We’re ready when you are, contact us to talk more.



The Benefits of an Effective Email Marketing Campaign

Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true.

Email marketing is still one of the most profitable ways of marketing your business today because it allows your business to drive a better ROI. It also allows your business to create deeper relationships with more people at only a small amount of what traditional advertising costs. Some of the other great reasons to engage in email marketing include:

You control who sees your email since you can segment your contacts in any way you want (e.g. lead status, demographics, location) then customize your message for each group, resulting in a higher conversion rate.

When you strategically plan, use a smart design, and have targeted content for your email campaign, you consistently build your brand’s value. As you expose more people to your brand, when they need your product or service they automatically come to you.

Email marketing is both measurable and cost-effective. With email marketing you know about delivery rates, open rates, click-to-deliver rates, subscriber retention rates, and your customers’ behavior. You have all this information without spending money. The Direct Marketing Association says email marketing brings in $40 for every $1 spent, thus outperforming SEO, display marketing, and SMO.

Email Marketing is Easily Shareable. There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

Good marketing always means being able to test things! With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list. Then, through the very precise tracking tools that email marketing offers, you can figure out which marketing message worked better to convert sales or user actions.

There may be no better marketing channel from which to draw precise and usable tracking information to help you figure out what’s successful and what’s not than email marketing. Well-developed email marketing platforms such as TieiT can provide tracking information on how many people opened an email, how many people clicked a link in an email, which specific link within the email was clicked, how many people unsubscribed and, of course, whether your email even made it into your recipient’s inbox. Combine that with a business’s ability to track sales back to a source and you can identity customer engagement and response through an entire cycle with clear, easy-to-understand metrics.

In today’s ever-changing digital world, you can’t overlook email marketing. So, if you’d like to start an email marketing campaign for your business or you need help with the one you already have, contact us. We’re happy to help!


Online Marketing Services and Google Alerts

Marketing is often thought of as a tool to increase your share of the pie. Nevertheless, marketing can also be about protecting the share of the pie that you already have. A vital part of this endeavor, is protecting your company’s reputation online. Of course, the internet is an expansive place, and it would be virtually impossible, or at the very least incredibly time-consuming to keep track of everything that anyone ever said about your business. The good news is that Google has a service to assist small business owners who want to get a better grasp of what people are saying about their small business. Some of the best online marketing services you can use are the ones that Google provides you.

Google Alerts

As mentioned earlier, it is necessary to keep track of what people are saying about business or even about certain hot topics in the industry. If you have fresh news and information, that is an amazing competitive advantage. You can not only use this information for defense, but also for offense as well. Hubspot.com touts the many benefits of using Google Alerts by saying:

Google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once set up, you’ll receive either email alerts or results via RSS whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition.

Contact us if you would like to learn more about online marketing services.