Tag Archives: Pay per click (PPC) advertising

PPC Marketing Tips for Small Businesses

As part of our internet marketing services for small businesses, we offer PPC (paid per click) marketing help. This means that we will get your business featured on Google, Bing, Yahoo and their search partners. Your business can appear under any keyword you wish. To help you out with your PPC campaigns, here are some Adwords and BingAds tips.

Keep Your Ad Groups Tight

Your ad groups need to be very relevant and focused. If you are going to target several keywords within one ad group, you need to make sure that those keywords are very similar. If they aren’t, you will have a hard time creating an ad that will target each search term. This will lead to lower click-through rates, which will lead to higher costs per click.

Keep Your CTR High

The lower your click-through rate (CTR), the less traffic you will get and the more it will cost you. Because of your low CTR, Google and Bing are not getting paid when they display your ad. This forces them to show a competitor’s ad or to charge you more per click. If your CTR is below four percent, try making your ad more relevant to your keywords.

Look at Your Quality Score

Both Google Adwords and BingAds give you a quality score for each campaign and ad group. This is a score on a scale from one to ten that depends on the relevance of your keywords, ad, and landing page. If your quality score is lower than five, you need to tweak your ads and landing page to make them relevant to each other.

What Types of Small Businesses Can Benefit from PPC Advertising?

Virtually every small business can benefit from implementing a pay-per-click marketing strategy to build its web presence. The trick (as mentioned above) is to identify targeted, relevant keywords, understand your target audience and develop a strategy that will drive the right types of leads.

There are a few characteristics of small businesses that can lead to increased PPC results and they are:

Businesses that Provide a Higher Customer Lifetime Value Doctors, educational programs, utility providers, and subscription services can typically establish higher PPC budgets because each conversion has the potential to yield a very high lifetime value for each new customer.

Businesses with High Profit Margins If your advertised product has a high profit, your business campaign may choose to pay more per click. Some examples are home renovations, big ticket items, lawsuits, or vehicles.

Businesses with Niche Products Selling a product or service that is difficult for consumers to find locally makes your business a great candidate for PPC advertising campaigns. People often rely on internet searches to locate unusual or rare products.

If any of these business traits sound like your small business, begin your pay-per-click advertising campaign right away.

For more PPC help, just contact us.

 

What to Look for in Internet Marketing for Small Businesses

Nowadays, even the smallest of businesses can generally benefit from having an online presence. However, when shopping for internet marketing services for small businesses, you will probably want to look for certain things when compared to searching for services for a much larger corporation or an online-based company. The main reason a business owner should hire an online marketing company is for speed of implementation. Many business owners are simply too busy to learn all of the online marketing best practices and implement everything on their own By hiring a company, you are taking advantage of their years of experience and expertise, and they’ll do the work for you. In this way, hiring a company frees you up to spend your time doing what you do best in your business, such as delivering services or managing your team.

These are a few things that you should look for when seeking out the right company for these services.

Experience in Working with Small Businesses

A firm could have a ton of experience in working with large corporations, but this does not mean that the firm will do well with marketing your business online. This is because small businesses typically have different needs, so you’ll want to look for an online marketing firm that has experience in working with companies more like yours.

Multiple Service Options

Online advertising — even for small businesses — can include a lot of different things, including building a pay-per-click advertising campaign, building a social media marketing campaign, curating and creating content for your company blog and more. You probably don’t want to have to hire separate companies for each of these services, so consider looking for an online marketing firm that offers it all. Internet marketing firms also have the ability to make sure each marketing strategy aligns with the other.

Affordable Pricing

You don’t want to spring for the cheapest online marketing services out there, or there is a chance that you will get what you pay for. However, as a small business owner, you might not have a huge marketing budget. Consider comparing prices between various internet marketing firms and choosing the one that offers the best value for your business.

A digital agency can provide you with a full team that will closely look after the needs of each of your online marketing channels. Even more importantly, they will make sure that each channel is seamlessly blended together, so that your business is sure to get the most out of each channel.

Hiring a firm can also be more cost-effective for small businesses. It is often cheaper to hire a digital marketing agency, rather than hiring a full-time marketing specialist.

As you can see, there are a few things that you should look for when searching for internet marketing services for your small business. If you are looking for a service that you can count on for all of your small business online marketing needs, contact us at MaaS Pros today!

 

 

 

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Search Engine Optimization or Pay Per Click Marketing?

Search engine marketing is the art and science that leads consumers in search of products or services to your website. Search engine optimization (SEO) techniques seek to create a website that is not just user-friendly but results in high conversion rates and low cart abandonment figures. Pay-per-click marketing (PPC) is considered a bit of a work-around. You pay to play and have your name brought in front of the consumer searching for aforementioned goods or services.

SEO Nets a Better Return on Investment

Countless studies have proven that paid search results get you noticed, but organic results get you more click-throughs. On the other hand, PPC ads tend to have better conversion results, which is frequently the case because savvy marketing professionals design landing pages just for these ads. Even so, you get more folks into your virtual door with SEO, which you can capitalize on with an excellent website design.

Both Provide Visibility

The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Businesses are often tempted to reduce PPC efforts once a search term ranks number one. However, it’s important to remember that the top two or three results on most SERPs are PPC ads. Dominating the organic and paid search will greatly increase traffic, and give the impression that you’re an established presence in a particular market.

Share Keyword Data

Simultaneously running organic and PPC campaigns gives you double the data to analyze. Determine which organic and PPC keywords have the highest conversion rate, and use that information to optimize your overall strategy.

Test Strategic Organic Keywords with PPC

PPC ads are a great way to refine your organic keyword strategy. As your long term organic keyword strategy evolves, test the conversion rate of the words you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the organic keywords you’re after, and can fine tune your strategy accordingly.

Social Media Visibility

The social media landscape is changing dramatically, and part of that change has been the emergence of highly targeted advertising opportunities. Sites like Facebook, LinkedIn and YouTube can serve up ads only to 22 year olds living in Kansas City who are interested in mountain bikes and horticulture. It may be a small group, but it’s precise. The data that you collect from these campaigns may uncover granular details about your target audience, and help refine your overall SEO strategy.

Enter the Dragon (well, Google)

Yet as Business Insider has pointed out, Google is making yet another change to its ad display formula. The right-hand ads, which used to be the bread and butter for so many local businesses, are being removed. Instead, there are now ads appearing above organic search results and below them.

What Does This Mean for SEO and PPC?

To say that PPC marketers are elated is a bit of an understatement. Sure, competition for these spots is now heating up and costs for the ads are likely to increase. That said, it does buy you an almost guaranteed top listing. For the local business owner, this change can be worrisome. Unless you can dig deeper in your pockets and add funds to your advertising budget, these changes may make PPC ads too costly to continue. As a result, it makes sense to focus more on SEO and ensure a top listing result in this manner.

Contact us today to learn how enhanced search engine optimization can make a big difference in your local rankings.

 

 

Top 4 Search Engine Marketing Mistakes to Avoid

In between website development and landing page optimization, your business has to focus on positioning itself as a local thought leader in your niche. Doing this involves targeted search engine marketing that appeals to your local consumer base. Yet in this context, it is possible to make mistakes when you are unaware of the ever-changing aspects of content development and search engine optimization.

 
Failing to Think Like a Consumer

 
You have found the ideal pay-per-click (PPC) term that encapsulates everything your business stands for. Granted, it is a high-cost term, but you are willing to spend the money. The problem arises when this particular term is not something that your targeted customer would be searching for. The failure to think like a consumer and instead target the industry insider is costly.

 
Insufficient Tracking Metrics

 
What constitutes an excellent return on investment (ROI) for your PPC strategy? What would you consider acceptable – but only just? If you do not work with tracking software and analytics tools that give you clear information about your search engine marketing ROI, it is impossible to further define your strategy.

 
Questionable Inbound Links

 
When another website links to yours, it signals to the search engines that you are an authority in your niche. The problem arises when the websites that do the linking are associated with link farms or pay-to-play pages. What you want instead are highly authoritative sites that affirm your standing. This type of link building calls for expertise and an insider’s look at what search engines promote or penalize.

 
Part-time Efforts

 
Search engine marketing is not a part-time endeavor. It requires expertise, industry knowledge, dedication to a content strategy and a continuous honing of marketing strategies based on metrics. Unless you are running a business where your staff handles all of the day-to-day aspects of production, consumer interaction and associated tasks, it is a tall order to do all that and then add the online marketing to the mix. Leave it to the professionals for best results.

 
At MaaS Pros, we understand that marketing your business is no small feat. Contact us today to find out how we can help you.

6 Extremely Helpful Landing Page Optimization Tips

Pay Per Click (PPC) advertising is an excellent way to gather a list of targeted leads. Running an ad campaign is hard work, so don’t add to the frustration by failing to optimize your landing page!

 

Your landing page is the most important element in PPC advertising. Its job is to entice, persuade and pre-sell the reader into moving forward into your sales funnel.

 

 

To make sure your landing page is optimized for maximum results, here are 6 extremely helpful Landing page optimization tips.

 

1. Keep Content Relevant – Every piece of your landing page should coincide and flow well. Everything from your main headline to the text and images should be aiming to achieve the primary goal. (i.e. sell, persuade, inform, etc.)

 

2. Images – An image of the actual product or service is vital to your landing page’s success. Humans are visual, so adding a well edited picture of the product will solidify their confidence in the product.

 

3. Speed – Make sure to check the loading speed of your landing page. A landing page that takes 45 seconds to load won’t get too many leads.

 

4. Language – Make sure that tone, word usage and language act as a cohesive unit throughout the landing page. Ensure that the voice is relatable to the target audience by putting yourself in their shoes.

 

5. Wait for Data – A common problem faced by those who run PPC campaigns is that they make changes to their landing page at the last minute. Unless it’s a change that cannot wait, do not make sudden changes to your landing page until you have a sufficient amount of data to back up those changes. Sometimes it’s good to go with your gut.

 

6. Grab People’s Attention – You only have a few seconds before your reader decides to leave or stay on your landing page to find out more. Make those first seconds count by eliminating distractions and by using an attention-grabbing headline.

 

Achieving a nice ROI from your PPC campaigns doesn’t have to be an aggravating process. With some constant testing, optimizing, and with a little help from the tips above, you can finally have that long list of leads you’ve wanted from your PPC efforts.

 

For more information about landing page optimization, feel free to contact us today.