Tag Archives: PPC

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Choosing Online Marketing Services

Digital marketing is a broad category of services used to describe any campaign in a variety of mediums that are published or broadcasted through digital platforms such as the internet, television, social media and more.

There are so many digital marketing professionals offering services online that it can be tough for a business to find the right fit. Here are a few things to consider when making your decision.

Online marketing services are quickly becoming a necessity for businesses who want to stay competitive and grow. Whether you have a brick and mortar location or you only do business via an eCommerce site, you are most certainly in need of quality help.

Finding the right help can be easy when you know what to look for.

Always make sure that your partner in digital marketing is offering you proof that your investment is paying off. For instance, with SEO (Search Engine Optimization) there are many key performance indicators that should be discussed and presented to you on a regular basis. Things like who is coming to your site and how they are getting there should be topics of discussion. You need to see and understand the data that is driving your sales.

You’ll also want a team of professionals advising you on how to improve your current efforts so that your existing clients are happy while you grow your business. Staying current and evolving with Social Media and Email Marketing is important, and you’ll need to see proof of ROI there too.

An experienced digital agency for small and medium companies will be able to not only fulfill your marketing needs – they’ll be able to direct you to the best course of actions according to your budget and specific goals.

The marketing professionals you choose should be more than happy to provide you with reports and suggestions regarding your efforts at all times, while making sure you understand things in plain English!

If you do choose to manage some or all of your marketing through an agency, choose one who is a proven success in the business to ensure your dollars are well spent and aligned for the highest return. The road to success online requires a steady hand and committed approach. We’re ready when you are, contact us to talk more.

 

 

PPC Marketing Tips for Small Businesses

As part of our internet marketing services for small businesses, we offer PPC (paid per click) marketing help. This means that we will get your business featured on Google, Bing, Yahoo and their search partners. Your business can appear under any keyword you wish. To help you out with your PPC campaigns, here are some Adwords and BingAds tips.

Keep Your Ad Groups Tight

Your ad groups need to be very relevant and focused. If you are going to target several keywords within one ad group, you need to make sure that those keywords are very similar. If they aren’t, you will have a hard time creating an ad that will target each search term. This will lead to lower click-through rates, which will lead to higher costs per click.

Keep Your CTR High

The lower your click-through rate (CTR), the less traffic you will get and the more it will cost you. Because of your low CTR, Google and Bing are not getting paid when they display your ad. This forces them to show a competitor’s ad or to charge you more per click. If your CTR is below four percent, try making your ad more relevant to your keywords.

Look at Your Quality Score

Both Google Adwords and BingAds give you a quality score for each campaign and ad group. This is a score on a scale from one to ten that depends on the relevance of your keywords, ad, and landing page. If your quality score is lower than five, you need to tweak your ads and landing page to make them relevant to each other.

What Types of Small Businesses Can Benefit from PPC Advertising?

Virtually every small business can benefit from implementing a pay-per-click marketing strategy to build its web presence. The trick (as mentioned above) is to identify targeted, relevant keywords, understand your target audience and develop a strategy that will drive the right types of leads.

There are a few characteristics of small businesses that can lead to increased PPC results and they are:

Businesses that Provide a Higher Customer Lifetime Value Doctors, educational programs, utility providers, and subscription services can typically establish higher PPC budgets because each conversion has the potential to yield a very high lifetime value for each new customer.

Businesses with High Profit Margins If your advertised product has a high profit, your business campaign may choose to pay more per click. Some examples are home renovations, big ticket items, lawsuits, or vehicles.

Businesses with Niche Products Selling a product or service that is difficult for consumers to find locally makes your business a great candidate for PPC advertising campaigns. People often rely on internet searches to locate unusual or rare products.

If any of these business traits sound like your small business, begin your pay-per-click advertising campaign right away.

For more PPC help, just contact us.