Tag Archives: responsive web design

Local Marketing Requirement: A Responsive Website

People search for local small businesses on multiple devices. If you operate a small business in a specific location, potential customers can find you through a Web search conducted on a computer, tablet, or smartphone. To make sure your website doesn’t turn customers away, you need to ask yourself if it functions well on any screen size.

What is responsive design?

For those that are not familiar with the term ‘responsive web design’, the simplest definition I can give is that a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens and resolutions. In other words the design adapts to the available viewing space offering the user a nice experience without having to move left and right with a scroll bar or zoom-in, zoom out in order to read the text or view an image.

What is not a responsive design? A website that looks exactly the same on mobile as it looks on the desktop (but in smaller size) is not a responsive design. With a responsive design you can read, navigate and interact with a website on the device of your choice without having to zoom in or out.

Why are responsive websites critical for local marketing?

Business 2 Community recently published two articles that show why a responsive site is essential for marketing your small business.

In one article, they mention that responsive websites provide a uniformly high-quality user experience, no matter what device prospective customers use to visit your site. As such, they’re less likely to hit the back button and seek a competitor’s website. Your site will always look professional and allow customers to easily engage with it.

The other article features an infographic with statistics relevant to local SEO. Roughly half the people who use a smartphone for local business searches will visit a local business that same day. If your website doesn’t show up clearly on mobile devices, they’ll have a harder time discovering relevant information about your business, such as your address, phone number, hours of operation, and the types of products and services you offer.

A responsive website ensures that you’re always accessible to customers, no matter what device they’re using. These days, people carry mobile devices everywhere and use them for last-minute searches for local businesses. You’re giving your competitors an edge if you neglect to make your website responsive.

You are preparing for the future

The future of the web is mobile and it is estimated that by 2017 more than 5 billion people will use mobile phones. These are numbers and figures you cannot ignore and if you are not convinced that a responsive website can help your business now, it will certainly do in the next few years.


A responsive website design is a must for all types of websites. Whether you are selling products online, promoting your services or running ads a responsive design can help you increase your traffic, make more conversion or earn more from your ads. Almost all websites can be made responsive, the cost depends on the complexity of website and platform it was built.

Don’t hesitate to contact us for further advice about designing a responsive website that can attract and retain customers, leading them to your small business. A responsive website will remain navigable and attractive across devices, helping you boost sales by reaching more customers.


Advantages of Responsive Web Design

Choosing a responsive design website is the easiest way for laptops and mobile devices to have a great experience searching the site.  For companies who are contemplating this, read these advantages below and contact us for our online marketing services.


1. Wide Audience: Users access your website using different mediums.  With responsive web design, it attracts a wider audience.  No matter what screen the visitor uses, it will look professional.  This keeps customers coming back.


2. Easy Maintenance: It’s too much work to update a laptop/computer type website and a separate mobile website.  With responsive web design, the website automatically adapts based on device and screen size.   It adjusts the site to the screen size by cutting out the fluff and showing the information consumers need to know. The company adds the latest information on one site, and it automatically updates the other sites.


3. Easier Analytics: Along with two separate websites, there is also two statistics to keep an eye on.  When responsive web design comes into play, the analytics combine into one easy source of information.

4. Consolidated Campaign: Just like combining analytics, one website equals one site to market and advertise instead of two.  Money and resources meant for a second website is used in other parts of the company.


5. Consistent Design:  It’s something to design and customize two separate websites.  As a result, the company website doesn’t look the same as the mobile site.  The responsive web design keeps the same design across all platforms.

6. Higher Conversion Rates: Customers will purchase products and services on laptops and mobile devices.  This is especially great for businesses who sell products and services because responsive web design will keep up with the demand.  The website will become a useful outlet for sales because it reaches the target audience and a niche fan base.


7. Lower Bounce Rates: Today’s visitors are not going to sit around waiting until your website is working. Users want answers now, and if they don’t get it from your website, they are going back to the search engine results and find the answers somewhere else. Responsive websites reduce bounce rates with fast load times and a consistent URL that doesn’t offer a 404 message.


How Exactly does Responsive Web Design Enhance SEO?

An indirect benefit of responsive web design is that it enhances SEO. This is considered to be an indirect benefit since the direct benefits of responsive design deal with a better browsing experience across all platforms.


If businesses are unsure why responsive design is good for SEO, they need to first understand how SEO works. Broadly speaking, Google’s goal is to provide users with search results that are useful and relevant. Based on data and analytics, Google will find out which sites have relevant content and which don’t. Then Google’s algorithm will kick in and reward the best websites with good page rankings.


So how exactly does responsive design enhance SEO? One of the factors Google looks at is how long a user stays on a site or if they quickly return to the search engine results page (SERP). We know that the number of smartphone and tablet users increases each year and that they often view websites on their mobile devices.


What do you think happens when a user clicks a link that doesn’t work well on mobile devices? The user will return back to the SERP and find new links that are mobile-friendly. Based on the broad definition of SEO mentioned before, which site do you think Google will reward with the better page ranking?


An on top of this, users aren’t likely to return to that first site that didn’t function well. Recent research by Gomez includes a relevant statistic to this:


46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.


Companies can improve their mobile site experience with responsive design. This style of web design allows businesses to manage just one website that adjusts perfectly to different platforms. So when consumers view your site on their mobile devices, the site will function well and they’ll stick around for a while. Google will think your website has good content, which is good for SEO. And in turn, Google will reward your site with a better page ranking.


If you would like more information about responsive design, contact us.


The Purpose of Responsive Web Design

Mobile devices to surf the internet, check emails and chat on social media is the new wave of technology.  While many people have laptops, there’s nothing like having the internet in the palm of your hand.  Many companies understand this and as a result, RWD was born for Mobile marketing– RWD standing for responsive web design.


With mobile devices changing every few years, it’s hard for companies to keep track of the latest innovations.  Responsive web design will do this for you.  It adjusts your website to fit their screen.  From three inches to 17.5 inches there’s no screen responsive web design cannot handle.  What it does is take your website and rearrange the page so the website looks professional and practical on any screen.  Responsive web design adjusts the page using other factors such as landscape/portrait orientation, screen resolution and color capacity.  Companies make a website one time and RWD will handle the rest.


The best websites are ones with columns.  All columns will show up on your laptop, but it will shrink for mobile screens.  You have the screen space to search for information, but you lack the space for mobile devices hence the shrinking.Mobile screens will show the important pieces of information so you don’t have to scroll down to find the good stuff.  The way you allow the columns to shrink is not give specifics to how large or small they need to be.  It goes by proportion which is expressed in percentages, and the percentages represent how much of the screen to use.  When you add, delete or modify the website, the responsive web design will change with you making it easy to manage.


Responsive web design is loved by search engines because it’s easy to dissect and place on mobile and web search engines.  When users click on a website that is responsive the load time is very fast.  No re-directions to another website or a mobile version to get the same experience; RWD will cut out the intermediary and take users directly there.


Responsive web design is something all companies with a website, blog or email marketing strategy need to have at their disposal.  It’s not one size fits all, it’s one size for every device. Contact us for more information.

Mobile Compatible Websites: What if?

What if I could use my phone to view everything on a website with just one step and no scrolling?

Somebody asked that question and today we have Mobile compatible websites. In fact, the chart on our Responsive Web Design page shows that “by 2014, more people will access the Internet using their mobile devices than through a computer,” summarized by Jacob Myong in a recent article on CDAPress.com. He further points out “most recent studies show that there are 140 million to 160 million active smart phones in the U.S. today. Last year, we surpassed 1 billion active smart phones in the world.”

With 1 billion potential visitors to YOUR company’s website, you should be excited about new trends and ready to re-invent your desired visibility with a mobile compatible website that includes these features. Standard Mobile Markups (like XHTML Mobile or HTML5) will keep the content integrity and accessibility of your on-line presence. This means that you want to avoid site access through downloads and discard closed video and audio formats like Flash. Keep your pages short: Ask yourself what can I view without scrolling? Minimize the use of images for the sake of loading time, and use “Single column layout to minimize left/right navigation.”

After setting up the site, you need to prepare for retainability with your visitors. Anticipating the future of 160 million prospects, the plan must be sophisticated enough to capture and speak to each potential customer, which leads us to our next question.

What if a website could automatically adjust its visibility and response to search visits based on the device being used?

Bedshed, an Australian retail franchise chain, asked that question and a whole new level of SEO (Search Engine Optimization) and SMO (Social Media Optimization) was employed. The “type of device used reflects the time of day people access the site, with pc and desktop access common at lunchtime and mobile or tablet usage much stronger in the evenings” explains Bedshed’s chief operating officer Gavin Culmsee. This on-line retail marketing tool   broadens the definition of “mobile” through its intuitive customer viewing experience. Culmsee explains, “our new website responds to this variability by automatically re-adjusting its dimensions to accommodate different browser sizes. It’s easy to navigate and access the desired information regardless of whether the site is being viewed from a desktop, laptop, tablet or smartphone.” And the result is a staggering 500% increase in customer traffic over 12 months.

Now what do you want YOUR mobile compatible website to do? “In a digital world where the key to success is staying current and keeping up-to-date, not only to survive, but to thrive is quite a challenge. You have to find the perfect resource,” says Myong. Contact us for that perfect resource. What’s your question?