Tag Archives: responsive website design

4 Ways to Improve Your Content Development

In today’s fast-paced world you have only seconds to make a good impression online. If your website is hard to find, takes too much time to load, is unattractive or difficult to navigate, chances are you’ve lost a potential customer, maybe dozens of them. So how do you create content that attracts and sticks in people’s minds? Businesses that invest in content development have more successful marketing campaigns in the long-term. Here are four things you can do to improve your content development and raise more brand awareness online:

 

Curate content

 

You’re not limited to posting original content on social media. Although that’s the ideal move, it requires a lot of time and effort.

 

Curating content helps you stay active in your marketing efforts without getting stuck in content development. According to a recent Tech Cocktail article, it’ll work as long as you place the content in the context of your brand:

 

“If you are straightforward and honest about your curation efforts both readers and authors will view it as what it is- the curation of the best articles on a certain topic in one place and not an attempt to steal other people’s work and gain from it. Of course, it’s essential to keep in mind that your ultimate goal for your content is to drive engagement with YOUR brand, product, or site.”

 

Hire a team of writers

 

Content development is by no means an easy task. It’s unlikely that one person can fulfill your company’s content requirements on his own.

 

Hiring a team of writers makes the assignment more manageable. Moreover, the quality of your content improves since writers are less stressed.

 

Add content diversity 

 

Marketing campaigns that only feature one type of content bore users. We often see businesses fall into this trap by only writing blogs.

 

Blogs and articles are great, but they don’t engage users as well as visual content does. The best campaigns feature a mix of blogs, videos, white papers, infographics, and ebooks.

 

Make sure your content can be properly viewed across platforms and devices

 

More than 40 percent of Web traffic is coming from mobile devices, but most content does not look good or convert well for mobile visitors. Therefore, your website content should be optimized for smartphone and tablet devices, so that your readers can effectively consume the content.

 

One solution to this problem is to use responsive design. Responsive design has been around for a while, but it’s becoming increasingly important as people access devices across a variety of screen sizes and form factors.

 

It is also more important because Google is now taking into consideration mobile user experience when ranking websites in search results. So if your site isn’t providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

 

Although user engagement usually happens on social media, your success is often determined in your content development. To talk more about content development, or anything else, contact us today.

 

 

Three Reasons Why Responsive Website Design is the Best Option

Responsive website design (RWD) is defined as “a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation, with a minimum of resizing, panning, and scrolling—across a wide range of devices; like smartphones, tablets, laptops, and others.” (Wikipedia.org)

 

Somewhat recently, industry experts have declared that browsing on mobile devices has become more popular than browsing on traditional browsers via larger screen computer monitors. With this in mind, website developers everywhere are trying to figure out the best way to optimize websites for mobile viewing. The following is a short list of three reasons why RWD is a better option than managing a separate website for mobile and traditional viewing.

 

Sometimes One Size Does Fit All – There is something to be said for consistency, after all. Customization is great for a lot of things, but most customers prefer familiarity in their browsing experience. If they are use to a certain design from a company when browsing on their laptop, most people don’t want to have to familiarize themselves with a whole new layout and functionality when using their mobile device. Not to mention how frustrated they get from a usability standpoint if they have to switch back and forth.

 

Time is Money – It’s hard enough to develop SEO strategies for one website. Do you really want to have two completely different websites to manage? If time is money, than having two separate websites for mobile and desktop could prove very costly.

 

Google Said So – People who grew up watching television commercials in the 80’s will remember the very popular tagline, “When E.F. Hutton talks, people listen…” (birds chirping) Consequently, the world would literally stop turning on its axis to find out what words of wisdom E.F. Hutton was speaking. It was a brilliantly successful television marketing campaign. Point is, in the new millennium, when Google talks… you get my point. Google has been advocating for RWD for a long time now. The biggest reason is that it’s just easier for them to index and organize their content for searching. If all else fails, when choosing between RWD or keeping two separate sites, it’s usually a good idea to follow Google’s lead.

 

“MaaS Pros” has a team of professionals that are capable of researching and understanding your markets to develop a strategy and deliverables that will result in success. Please contact us today for more information on any of our web development or marketing services. We would love to hear from you