Tag Archives: search engine optimization

Links, Traffic, and Clicks: The Basics of Search Engine Optimization

As the web and search engines grow and change, so do methods for gaining competitive search engine rankings. While there is no concrete template or ingredient list for search engine optimization, knowledge of how search generally works helps quite a bit. There’s plenty of information about Google’s thought processes when it comes to search, which can be found on Google’s site. The main idea is that the more people engage with, read, and link to content, the higher the content generally ranks

By default, many search engines show only 10 results per page.  Most searchers tend to click on the top few results. If you rank at the top of the Search Engine Results Page (SERP), business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.

The two most powerful aspects of search engine marketing are:

Users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world.

Once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations.

There are various factors that help sites rank highly on search engines, as far as one can tell. For example, content linked by other sites may rank higher because it has more relevance and context. In short, a site that receives links by other relevant, high-quality sites means it has veracity. The types of keywords used, and their relevance to the surrounding content might also be significant. Other factors include keywords in titles, meta descriptions, subtitles, and natural use of keywords in content. The right user experience can also help search rankings, since more traffic to a site and more clicks may mean higher rankings. Also, keep in mind that social media sites rank in search engines as well, so it’s important that social media sites take viewers to a business or organization’s main site to direct traffic and perhaps to boost search visibility.

It’s well-known that search engines value quality. Therefore, material that offers in-depth information may rank more highly that surface-level information. Content that offers specifics and new ideas rather than generic information may also contribute to better rankings. Finally, SEO is about reflecting what people value. So if you’re content is popular by those who read it, then it will likely rank pretty well.

If you are interested in discussing your specific SEO goals, contact us.


Search Engine Optimization – Make Your Site Load Faster

A commonly overlooked aspect of search engine optimization is site speed, or how fast your website loads. Sites that load slowly often get lower rankings in the search engines, and for good reason. People don’t have any time to waste online, and get frustrated when they must wait for a site to load. The search engines want their users to have as pleasant an experience as possible, and will therefore keep faster-loading sites in the top search results. Here are six ways on how to reduce your site’s loading time.

Pick Your Hosting Service Carefully

Your hosting service is a large factor in your site’s speed. Many factors, such as cloud hosting, server sophistication, and up-to-date server technology affect your site’s loading time. Make sure to research your hosting company before using it. If possible, get a dedicated server for your site, because shared servers also cause your site to load slowly.

Don’t Overdo It on the Plugins

Plugins are all fine and dandy, but too many of them can cause your site to slow down. Themes that have a lot of extra options and features can also make your site slow to appear. Try not to use unnecessary plugins, and look for themes that are light and useful.

Don’t Overdo It on the Ads

Ads are a great source of revenue, but they can also slow down your site. Ads that are hosted by a third-party website are especially prone to slow loading times. Try to stick with simple and light ads, such as banners, as opposed to video ads and ads that switch back and forth from one image to the next.

Reduce Redirects

Each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete. For example, if your mobile redirect pattern looks like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” each of those two additional redirects makes your page load slower.

Take Advantage of Caching

Page caching is when web pages store static files (like HTML documents and images), which allow visitors to access that page more quickly, since the database does not have to retrieve each file every time there is a request.

The thing with caching, though, is that in most cases it only works for repeat visitors. First-time site visitors won’t have the site cached yet, since the page needs to load files at least once before it stores them.

Eliminate Website Baggage

Baggage can be any number of things, many of which have already been discussed (images, plugins, and external scripts).

Some other common examples of website baggage: Code that accumulates on your website (like when you go in to make quick fixes, without considering the most productive way to implement the changes). Databases that have become massive—this can particularly be the case with e-commerce sites with many orders. Too many backups done at the server level. And for WordPress users, excessive plugins, themes, saved post and page revisions, and massive media libraries

For more SEO help, please contact us.


How to Use Keywords for Search Engine Optimization

As you probably are aware, keywords are the backbone of search engine optimization. Of course, using keywords excessively is a bad idea. However, if you just use a keyword once and expect your post to rank, you’ll be disappointed. Here are three ways to optimize your keyword usage.


What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics.


Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

  • Only doing SEO keyword research once,
  • Not bothering to update and expand their SEO keyword list, or
  • Targeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.


Focus on “Like” Keywords

Google updates have changed the way keywords work. Search engine queries no longer only bring up websites that contain the search query keyword, word for word. Google has a pretty good idea of what things mean, and it will bring up websites that discuss the topic in question even if the keyword has a slightly different wording. That’s why you should focus on one topic, but not one keyword. Instead, you should include different variations of a keyword in your blog post or article.


Optimize Your Images for SEO

Did you know that you can insert keywords in images? There are two ways to do this. One is by inserting your keyword in the alternative text, which is what will show up if an image is temporarily unavailable (this is also how Google search results “reads” images). The other way is by simply inserting the keyword in the image’s name, for example: “Keyword.png.”


Where Else to Include Your Keyword

You should also insert your keyword in your blog post’s meta tags and title. This is easy with a WordPress blog. Your title and the first paragraph of your article, as well as your web page’s URL, should also include your keyword. After that, just write naturally, including your keyword and “like” keywords occasionally throughout the page.


For more SEO help, please contact us.



The Multi-faceted Approach to Successful Search Engine Marketing

It would be simplistic to suggest that search engine marketing is merely a minor player on the stage set by search engine optimization. In fact, it is the engine that drives the machine. Known in the industry as SEM for short, this process calls for the business to allocate funds that pay for a carefully crafted strategy.


Pitfalls of SEM

The majority of SEM campaigns fail because there is either a lack of focus or funds. Since this process includes paid search ads, cost-per-thousand impressions (CPM) ads as well as pay-per-click (PPC) marketing, it is possible to set a goal that is simply too ambitious. Another pitfall associated with the process is the neglect of second tier platforms. The latter applies specifically to PPC ads. Although relying on Google AdWords is an excellent start, quite a few consumers are looking to other platforms for their information.

Should You Go It Alone? (Hint: the answer is “no.”)

Working with a marketing services professional sounds like it is a costly undertaking. That said, consider the wisdom of being penny wise and pound foolish. While you may be able to save a few dollars and perhaps even get started yourself on an admirable SEM campaign via Google AdWords, you are soon going to be treading water.

After all, each platform has its own set of rules that come with a learning curve. When you go it alone, you can spend quite a bit of time there. Secondly, remember that SEM is only one part of your promotional campaign. Aside from this discipline, you also need to actively work on your social media marketing and reputation management, search engine optimization of your website and content creation for social media and website usage. If this does not seem like a daunting process, add the need to measure results and adjust the campaigns as needed.

When you are ready to entrust your search engine marketing to the pros who tackle all of these processes – and more! – contact us at MaaS Pros.


The 5 Pillars of Search Engine Optimization

Search engine optimization is a long-term process. You can’t go into an SEO campaign expecting to see results in a few days or even a few weeks. Without any prior optimization efforts, the best that you can hope for is to see results within a few months, with many campaigns taking up to 12 months to show the true results.

Search engine optimization consists of factors on your website, as well as factors off of your website as well. The following five pillars of search engine optimization come together to determine how your website is viewed by Google and other search engines.

On-Page SEO

There are many factors that go into on-page SEO. When Google becomes aware of your website, it starts by crawling the pages on the site, analyzing the content, and determining which keyword terms the different pages might be relevant for. On each individual page a series of on-page SEO factors are responsible for determining how well your website is optimized for search engines.

Off-Page SEO

Much like on-page SEO, there are a number of off-page seo factors that determine how well your website will rank in search engines. The most prominent of these factors is backlinks. When other trusted publications link to your website, this shows Google that the information that you provide is valued. When many publications mention your website, your chances of ranking increase greatly.


Content is the holy grail of search engine optimization. Without excellent content that answers the questions that users are seeking, ranking on search engines is very difficult. You can put yourself in the best position to rank highly in Google by ensuring that you have excellent content that is cited by other industry authorities and publications.

Social matters to search, in more ways than one

 Google and others are non-committal on the exact role social media plays in their complex set of considerations. But if considered beyond Facebook likes and links, social’s influence on search can’t be ignored. Personalized search results are a good example. The results a person logged into Google gets are different and more targeted than someone not logged in. An author in one’s Google+ circle is likely to rank higher in that person’s search results than not. Search, too, is not just about Google, or Yahoo and Bing, for that matter. People search all over Facebook and Twitter and Tumblr and other social networks. The circle of influence between social media and search, including and beyond the traffic it drives, is indisputable.

Guest Blogging

Even if you’re creating engaging, original content, it’s still important to find other ways to get links to your site from reputable sources. In recent years, guest blogging has been a popular way to grow inbound links, but it was recently declared “done” by Google’s head of Webspam, Matt Cutts, after the practice was overrun by spammy pay-for-play schemes. On the other hand, guest blogging can be an effective way to build brand awareness and identity. Is guest blogging right for your brand? Like all link-building efforts, intention counts. If guest blogging adds value and authority, this will be readily apparent, to audiences and to Google. Just don’t do it to get inbound links at the expense of quality.

If you would like your website to rank highly in Google and grow your revenue through search engine optimization, contact us today to receive your 100% risk-free assessment.


Content Surges to the Top When Companies Inject These Tips

Google, Bing, Yahoo, and other search engines use an algorithm to separate good content from bad content.  The same algorithm separates good content from great/popular content.  Your content is competing with rivals and unrelated companies for the same thing – a reader’s attention.  Compete and sway readers to your site using search engine optimization and the tips Google, Bing, and Yahoo crave.

Length: longer content gets higher rankings than short articles. However, long content must have meaty knowledge.  Users rely on articles to solve their conundrums, and longer content satisfies readers while expanding their knowledge with more information.  That balance of lengthy word count and relevant knowledge must apply to all written content.

Optimize for the Right Keywords: All too often, a company has its site optimized for the keywords and phrases it thinks their target audience uses to search, or keywords where it cannot possibly compete against the Internet’s biggest players. But they don’t really know because they didn’t bother to check out what keywords and phrases people actually use when searching for their type of product or service. There are several tools available that will give you a good idea of how many people searched for the keywords you think are hot over the past month. If you find that only 4 people actually used your favorite keyword search term, don’t panic. These tools will also suggest related words and phrases that will give you a higher yield.

Understanding: complicated subject areas exist in your industry. Explaining that to the average reader proves difficult.  Conveying what you know into non-technical language takes skill as not everyone can do this.  Back up claims with facts such as examples, statistics, and comparisons.

Credibility: take facts a step further and provide facts throughout the article. Bold claims in an article such as statistical data need factual evidence as confirmation.  Interviews, expert analysis, and citing sources at the footer separate valid articles from false or unproven articles.

Appearance: looks matter in blogs. If a blog doesn’t look appealing, users flock elsewhere regardless of information provided in the article.  Make your blog page look presentable with visuals.  Charts, graphs, infographics, and screenshots look good and provide substantial proof to possible claims in the article.  Bulleted/numbered lists and headings/subheadings in articles break up the bulky text making it easier for users to skim the article.  Finally, use a custom template and change the font/colors/background image/align position.  Additionally, make the page mobile-friendly with responsive web design or mobile web pages.

Variety: give users a choice on how to read your article. Written text, infographics, video, and audio are the choices allotted.  If you choose text, you can select from viewing as one/single page, multiple click-through pages, PDF form, and/or a table of contents.  Additionally, tag articles with words or phrases so users can filter.

Search engine rankings are pivotal to small businesses, mid-size companies, and large corporations.  Competing for online attention derives from content.  Never assume anyone in the company can write quality articles and blogs.  Trained writers are knowledgeable experts in the field.  Other trained writers wrote a lot on the subject.  Both know how to convey the words on paper and make readers curious enough to click.  In addition, trained writers know how to maintain company ranking with consistent, relevant content.  For more information on quality content, contact us.


Enhance Your Search Engine Optimization by Conducting a Gap Analysis

Conducting a gap analysis is one way businesses can enhance their search engine optimization. In this blog, we’ll go over what a gap analysis is and explain when you should consider it as a solution.

What is SEO gap analysis?

I would define the purpose of a gap analysis as: an analysis that helps you review your market share of consumer searches for products and services that your business may offer by comparing the number of searches performed for the keywords you are targeting against the number of visitors you get to your website for those keywords through natural search in the organic search engine listings (SERPs).

Where these is high demand for products or services indicated by the number of searches, but you have a relatively low share of visits to your site from search then this is the ‘gap’ that you need to understand and review your techniques to improve the number of SEO visits.

Why should you perform a gap analysis?

Businesses should conduct a gap analysis to identify low-hanging fruit in regard to SEO keywords. The results can guide you to relevant keywords that no one has targeted yet. A recent Econsultancy article explains how to start the process:

“Look for gaps on search engine result pages (SERPs) to identify valuable search positions that you do not currently own. Identify the type of content you should produce to raise your search rankings. Review the keywords used by your audiences, the volume of searches for a particular term and how these can be improved.”

When should you perform a gap analysis?

Businesses can perform a gap analysis at the very beginning of their SEO strategy planning. This way, if you identify a keyword or a certain type of content you should produce, you can immediately act on your findings.

Alternatively, a gap analysis can help businesses whose SEO strategies have stalled. In this sense, you can conduct an analysis whenever you see fit.

What if you don’t know how to get started?

There’s a reason most businesses don’t perform gap analyses on their own. If you don’t have any experience in the practice, it can be difficult to determine what exactly you’re looking for. By reaching out to SEO consultants, you can learn more about conducting a gap analysis and how to incorporate it in your strategy.

To talk more about search engine optimization, or anything else, contact us today.






Search Engine Optimization Blunders

There are many ways to hinder your search engine optimization (SEO) plan, and that is why knowledge is more important than ever for marketers and small business owners. After Panda, some people claimed that SEO was dead, a relic of the last decade that is irrelevant to this one, but that statement could not be more misleading. SEO is not dead; SEO is growing. The caveat is that search engines are getting smarter and smarter, fervently looking to reward websites that are friendly towards internet users, and punish websites that are unfriendly toward internet users. Here are some ways to damage your SEO strategy.

Slow Loading Pages

If any page on your website takes longer than two seconds to load, then you need to find a way to speed it up. Google punishes websites that have pages that are slow. You might need to change your hosting provider. It could be that you have too many images or videos on your page. Whatever the problem is, it is imperative that you fix it as soon as possible.


After the famous update to Google’s search engine, an update known to the public as Penguin, Google started punishing websites that paid for backlinks. Most webmasters know that paying for hundreds or thousands of websites to link to your webpage is not worth the trouble anymore, but some webmasters are still doing it, a look of chagrin predictably flooding over their face when Penguin takes them out.

Contact us if you would like to learn more about SEO.

Search Engine Optimization Penguins Took Out the Salvation Army!

You might think that your business is immune to SEO drops. You might think that you are too small for Google to care about; or that you run a respectable business, such as a non-profit, so Google will overlook your black hat search engine optimization tricks. Of course, that is categorically false. Google is obsessed with improving their search engine. The leader of their anti-spam team, Matt Cutts, has vowed to do whatever it takes to improve Google’s search engine rankings. That even includes taking out the Salvation Army.


Penguin is a Google update that tries to eliminate websites who use unsavory backlinks. Google felt that the Salvation Army was using too many of these backlinks and their traffic decreased by 31% after a Google Penguin refresh. The book The Truth About SEO explains more,

Google Penguin focused on backlink spamming and overaggressive backlinking.  There used to be a time, not too long ago, where services would setup backlinks all over the Internet, for the purposes of making your content look more relevant than it actually was.


Even the Salvation Army, an organization that does so much good around the world, was moved down in Google’s search engine rankings for practicing black hat SEO. The lyrics website RapGenius.com was also punished for black hat SEO techniques. You are not immune to punitive damages if you try to game Google’s search engine.

Contact us if you would like to learn more about search engine optimization and the right way to build your online presence.

Search Engine Optimization and Panda

The old days of search engine marketing have rapidly come to a close. As a matter of fact, search engine optimization is completely different than it was even five years ago. A lot of the change came from Google, a company who is constantly thinking of how to provide more relevant results for their search engine users. People enjoy great, well-written, thoughtful, insightful, and organized content. Simply put, people appreciate content that is excellent. People do not appreciate technical tactics by websites to rise to the top of the search engine rankings, particularly if their content is no good or sub-optimal. That is why Google created Panda, a search engine update that ferociously attacks bad websites and unrelentingly rewards good ones. Here are some of the behaviors that Panda attacks.


If a website wanted to move up in the search engine rankings in say 2005, then they could simply spin articles. Spinning an article involves locating an article on the web, preferably one that is marvelous, a piece of text that would definitely appeal to your audience, and changing that text, adding words here, subtracting phrases there, but basically plagiarizing the content. This is the type of behavior that Panda sought to stop, and search engine optimization experts concur that these efforts have been wildly effective.


Another activity that Panda blocked was showing excessive ads on your website. Too many ads hurts the user experience and Google, despite being a company that profits from ads, sought to eliminate that tactic.

Contact us if you would like to learn more about SEO.

Run, Don’t Walk From Agencies that Guarantee Search Engine Optimization Results

There’s one universal truth regarding search engine optimization: it’s impossible to guarantee specific results. In this blog we’ll explain why there’s no guarantee with SEO and why you should be skeptical of those who claim otherwise.

First, you need to understand how SEO works. The goal is to improve your page rank on Google and other search engines so you show up in their results. This entails focusing on certain topics in your content, writing effective headlines, and acquiring inbound links to your website. We know from experience and from Google itself that these practices will probably improve your page rank.

None of those things can guarantee your page rank to rise, though. We know that if you add certain elements to your content, there’s a good chance it will go up. All we’re trying to do is put your website in the best position possible to show up in search results.

Now you can see why it’s impossible to guarantee any results. According to a recent Econsultancy article, anyone who does is probably up to no good:

“There are no easy shortcuts to rank organically. A good SEO agency will help you to rank as highly as your site can, but it simply isn’t possible to guarantee page one rankings. Agencies promising such nonsense are likely to do more harm than good in the long term, and help to give SEO a bad name.”

The way we see it, there are two possibilities when someone guarantees SEO results:

1. They’re lying

2. They’re trying to spam Google’s algorithm (these are referred to as black hat tactics)

You’ll find out sooner or later if the company is merely lying. The real problem is when they try to cheat Google’s algorithm. Once Google finds out, it’ll penalize your website. The search engine has no idea if an agency is running your SEO, so it’ll be your company’s website that suffers.

To talk more about search engine optimization, or anything else, please contact us. Thanks.

How Proper Search Engine Optimization Can Be the Change Your Website Needs

Search engine optimization is a rather broad subject, including just about everything that can improve your chance to rank for keywords in search engines. While following the basics will certainly help, there are more detailed methods that require a bit of knowledge and experience to do properly.Investing in proper search engine optimization techniques is often the solution for people who want their website to be successful or to be more successful than it is currently.

Make Changes to Satisfy Mobile Users
It is very common for people to be on-the-go, but this does not stop them from wanting information and doing what they need to obtain this information. Smart phones and tablets make it easy, and from a business perspective, you should be focused on catering to these individuals.

Even at home, when a person has a desktop computer a few feet away from them, they may still choose their mobile device to look up information as it is simply more convenient to do.With this in mind, investing in mobile search engine optimization is an excellent choice.

Get Serious About Social Media
Some people view businesses as a thing, not a collection of people who run the business. Investing time and effort into social media helps to give your business a personality and a face. Possessing these qualities is crucial and quite beneficial for gaining loyal and happy customers.It is also nice when people are able to communicate through social media to ask questions, share their experience, or express suggestions that they think could improve your business.

From a search engine optimization standpoint, implementing social media into your website is a positive trigger that will help you rank in search engines and it will also help in providing fresh content.

 Focus on Return, Not Just Rankings
It makes sense to be concerned about the rankings of your keywords, but more importantly, you should consider the return you are getting from these keyword rankings. For instance, you may be highly ranked for a particular keyword, but it will not do any good if it does not produce any income.
Focusing your SEO efforts on keywords that make you money is ideal for growth and success.
Contact us for professional help with search engine optimization.

The Future of Internet Customer Service

Customer Service is rapidly changing and it’s only going to get…easier? Technology seems to make our lives easier by completing more tasks in an hour than by hand. The IT department is going to have the same evolution. Here is what the future of help desk support looks like for social media, Search engine optimization, website maintenance, email and more.

The availability

So many devices and applications are going to have access to customer service. Tablets, cell phones and other handheld devices will become the default for customer service support. It will work on every make and model of mobile devices with ease. The help desk will operate using apps as well. Many companies currently have apps to download on phones/tablets and cater to mobile devices, but this dependence will become dominant – more so than computers and landline phones.

The technology

Technology allows call center users to operate on your computer from a distance. In the future the help desk is moving to the cloud. The cloud currently involves storing audio, video and documents as backup storage. It is also used for VoIP. However, servers and data hardware remains near company disposal. The cloud is going to eliminate the need for servers and data hardware as it will store and maintain all data in one easy place. It will be easy to retrieve, delete and add data. However, we will continue to rely on printed copy in case the site is down.

The people

Call center representatives are going to thrive in a casual environment. Currently, workers have Bluetooth headset microphone with a computer at their desk. The hands-free microphone connects to a switchboard phone and with computers and landline phones comes wires and hardware. Call center workers are outsourced individuals who may or may not know about computer repair. The future is more of a home environment with hand-held tablets instead of desks and standard computers. Call center workers work with customers on their skill level based on algorithms and smart technology.

The future is looking bright. These changes will reduce wait times and increase response time. For more information on SEO, social media, web content and landing pages contact us.

Search Engine Optimization Strategy for Niche Markets

Niche markets are specific targets companies can go after.  The target is a group of people who is interested in a product, blog or service.  Determine your niche, advertise with those people in mind, and make money.  It’s that simple; who can say no to that?  Niche market takes the company in a different direction.


Companies aim for broad markets.  These markets have too many competitors to stand out.  Why would visitors take a chance on a new ad when they can click familiar ads?  However, if you make the niche specific, the company can corner a group of people that few competitors reach.  Since there’s not much out there that reaches your corner of the market, the company will have a chance for visitors to get familiar with their brand.  As the niche gets crowded with competitors you’ll be the one that stands out. Why?  It’s simple; the company established a relationship with the visitors first.


Establishing a relationship with niche markets is just half the battle.  Tailor the company website and keywords to the niche market.  Target niche markets with search engine optimization.  Create rich, unique keywords that describe the niche market of interest and the industry.  Examples are “mystery e-books Florida” or “lower back pain massages for moving industry.”  Take these keywords and place them in blogs, web address, website name, description and metatags.  In addition to these, add the following:


Good content:  A company blog can take you places…as high as the top of search engine results.  Write unique, quality, relevant and fresh content that relates to the company weekly on the blog.  Be sure to add the keywords.  The content should be a mix of multimedia, industry news and consumer information.


Local SEO:  Aim for local SEO first.  Playing in the big leagues results in failure: You’ll work too hard and not get much in return.  Start small to get your feet wet in SEO because it’s less competitive with high conversation rates (chances of scoring sales).


Flaws from the competition:  Look at competitors’ marketing from their content, social media profiles and links.  Examine what keywords they’re targeting and what is working in terms of links, tactics, ideas, offline marketing, partnerships, social media posts and marketing channels.  Take what they aren’t doing and use that for your campaign.


Network with other companies:  Partner up with companies that target the same niche.  Look at the competition and alternatives.  See if the company is willing to refer their customers to your company.  In return offer to refer your customers to their company.  Both of you can share the same people and gain a profit.


Aim for these markets, work hard, be patient and the company will be a winner.  Contact us for more information on niche markets and SEO.


Stay Up To Date with the Current SEO Landscape

When it comes to keeping your website at the top of Google, SEO (Search Engine Optimization) has always been the best bet.  But since this type of approach is still in its infancy, it is an ever changing and developing practice.  It is best to stay on top of the trends developing within this area so you are not left behind.

Broken Links

Ensuring that the links on your site are not broken, meaning they link to the website you want them to, is a good start.  People stumbling upon your page from Google may see your business as unprofessional or unworthy of their time and/or business if they try a link on your site and it leads nowhere.  This gives the impression that you do not bother with keeping your website intact, so who knows if you can be trusted with any business they are going to throw your way.  Simply put, it looks minor league.  Staying on top of broken links is one of the keys to keep SEO on your side.

Link Manufacturing

Another thing that you may want to steer clear of is link manufacturing.  Link manufacturing is the act of putting a link to your page on a website just to drive up traffic.  While this may help in the short term, if Google notices what you are doing, this could significantly hurt your rank on their site.  If link manufacturing is the way you would like to go; however, being cautious of where you place it is your best bet.  Only try to get your page on a website if it is related to your topic and can be beneficial to it.  This is a great strategy that could potentially help your site in the long haul.

If you have any questions or concerns, please contact us.