Tag Archives: SEO services

Own a Business in the Triangle? Try SEO Services in Raleigh-Durham

If you are a business owner in Raleigh, Durham, Chapel Hill or the surrounding area, you might be looking for ways to promote your business online. Even though you might have found a lot of online-based services that can help you, a better choice is to look for SEO services in Raleigh-Durham. Even though there are a lot of great search engine optimization companies out there that offer services to customers all over the nation and the world, choosing a local service can be a better choice for your local business.

First of all, by choosing a local SEO service, you will have the option to sit down and talk to someone in person about your business. If you prefer to do your business face-to-face when you can rather than over the phone or via email, this can be the better choice.

Secondly, you will be working with a company that actually understands your business. As you already know, the culture in Raleigh and throughout the state of North Carolina is unique when compared to many states. If you work with a local service that is based out of the Triangle, you can feel confident that your service will truly suit your customer base.

Lastly, there are a lot of not-so-legitimate companies out there that claim to offer the best SEO services. However, this is not always true. By working with a local business, you can gain peace of mind.

If you are interested in using the services of a local SEO company, contact us at MaaS Pros today!

 

 

Harness the Power of the Landing Page

When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they are there. Designing an appealing landing page is key to securing a sale. Use the following tips for Landing page optimization and watch your leads increase.

The essentials

So what exactly are the essentials? In a nutshell, anything that will lead to your main goal: conversion. In addition, make sure you have your social media integration buttons and contact info.

Easy to navigate

Keep your page free of too much information, too many images and too much clutter. Avoid lost conversions by making it easy to see why your visitor is on your page and what they need to do.

Bullet points

Your online visitors are skimmers and scanners. Make it easy to understand your message and more people will want what you are offering.

White space

Use clean designs and direct your prospect’s attention to your offer, benefits and call to action. Leave empty space on your page to increase conversions.

Images

Pictures tell a thousand words. This is particularly true online. Images are the most shared and liked content on social sites. They are very effective on your lead generating landing pages too. The more a potential customer likes your page, the more likely they will convert.

Complementary (and contrasting) colors

Color design is extremely important in optimizing your landing page. Use complementary color schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting color to stand out.

The proof

Your landing page is the place to include endorsements and testimonials. Are there any celebrities or high profile individuals using your product? Show it off! Equally important: testimonials from your average customer. And don’t fudge it; whatever you do, be authentic.

The call to action

This is the whole point of your landing page! Make sure the follow through process is clear. The “subscribe” or “purchase” button needs to stand out.

The landing page is the final step in securing a transaction. Start by following these tips, and contact us for more information. Here at MaaS Pros, we provide quality web design and marketing to help your business shine.

 

 

SEO Services Raleigh Durham: The Dichotomy between Content Marketing and SEO

With the success of content marketing now certain, the role of SEO services have been put into question. What businesses really want to know is if they should concentrate on content creation or SEO practices.

Well, if you want a balanced digital marketing strategy, then the answer is both. Content creation and SEO aren’t mutually exclusive; they’re two important components of digital marketing.

The problem with solely focusing on content creation is that it’s not enough to attract prospective customers to your website. Try as you might, unless you add in links and keywords, that content isn’t going to generate traffic.

Of course, that doesn’t mean that content marketing isn’t worthwhile. A recent Search Engine Watch article explains the dichotomy between the two practices:

“All the content in the world will not get you the visits and positioning a well-placed set of links will get you. Now, this does not mean you should not concentrate on your content marketing – by no means should you stop generating great content. However, if you think you can just build it and they will come, you will be sadly disappointed and unless you have very deep coffers you will run out of money waiting.”

The main takeaway here is that content is a key element of digital marketing — it’s just not the only one. It’s important that you keep creating content to post on social media and include in marketing emails. But it’s equally important that you optimize that content for SEO.

The relationship between content marketing and SEO is a complicated one. Just remember that neither practice is good enough on its own, they both need each other to a certain extent. The most successful digital marketing strategies combine both content creation and SEO.

To talk more about SEO services in Raleigh Durham, or anything else, please contact us. Thanks.