Tag Archives: SEO

8 Quick Tips to Optimize Your Landing Page

Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially.

More leads = more ROI

To help you out with that, we’ve put together eight quick tips for optimizing your landing page.

Clean Out the Clutter

You want your landing page to be clean. That way, visitors can easily see who you are, what you’re offering, and what you’re asking in return. The easier this is for them, the more likely that person is to convert.

Bullet points

Online visitors are known for skimming and scanning in between breaks at work, or during the few minutes they have free during the day. Make it simple for them to understand the benefits and more people are going to want what you’re offering.

Whitespace

Clean designs direct a viewer’s eyes and attention. By leaving space in specific areas, you can guide their eyes from your offer to your benefits and then on to your Call to Action.

Above the fold

This is the section of the page that is easily visible without having to scroll. Make sure that your CTA, benefits and form fields are ALL above the fold.

Use Your Landing Page to Build TrustDon’t oversell

It is better to under promise and over deliver than to do the reverse.  That is the fastest way to lose trust – and customers. Tell them what you’re offering and then give them what you’ve promised. If you give them extra, they’ll be pleasantly surprised, and you’ll be pleased with how your word-of-mouth marketing grows.

Show off your smile

Studies have shown that smiling faces increase trust.  When you increase your trust, you increase your conversions. Show off your face, that of you and your team, or that of a happy customer.

Improve Your SEO – Use keywords and keyword phrases in your text

Just like you tell customers what you’re about, you need to tell search engines. Make it clear by using keywords or keyword phrases within the text of your page.

Include social share buttons

The more shares your page gets, the more Google “likes” your page, and the higher your page goes in the rankings. Make sure your social buttons are easy to see and highly visible. Try them at the top of your landing page.

If you’re interested in learning more about optimizing your landing page, SEO or other aspects of online marketing, contact us at MaaS Pros.

 

App Development

Choosing Online Marketing Services

Digital marketing is a broad category of services used to describe any campaign in a variety of mediums that are published or broadcasted through digital platforms such as the internet, television, social media and more.

There are so many digital marketing professionals offering services online that it can be tough for a business to find the right fit. Here are a few things to consider when making your decision.

Online marketing services are quickly becoming a necessity for businesses who want to stay competitive and grow. Whether you have a brick and mortar location or you only do business via an eCommerce site, you are most certainly in need of quality help.

Finding the right help can be easy when you know what to look for.

Always make sure that your partner in digital marketing is offering you proof that your investment is paying off. For instance, with SEO (Search Engine Optimization) there are many key performance indicators that should be discussed and presented to you on a regular basis. Things like who is coming to your site and how they are getting there should be topics of discussion. You need to see and understand the data that is driving your sales.

You’ll also want a team of professionals advising you on how to improve your current efforts so that your existing clients are happy while you grow your business. Staying current and evolving with Social Media and Email Marketing is important, and you’ll need to see proof of ROI there too.

An experienced digital agency for small and medium companies will be able to not only fulfill your marketing needs – they’ll be able to direct you to the best course of actions according to your budget and specific goals.

The marketing professionals you choose should be more than happy to provide you with reports and suggestions regarding your efforts at all times, while making sure you understand things in plain English!

If you do choose to manage some or all of your marketing through an agency, choose one who is a proven success in the business to ensure your dollars are well spent and aligned for the highest return. The road to success online requires a steady hand and committed approach. We’re ready when you are, contact us to talk more.

 

 

Marketing Services That Work

As a business owner you are always ON. Thinking about how to make improvements to your business and brand becomes a way of life. GROWING your business is always priority and you can become frustrated when the marketing tactics you’ve already tried don’t work. Never fear….

The key to your success and peace of mind with regards to marketing is how you choose services to incorporate into your business strategy. You’ve likely tried what feels like a million different tactics and seen success in some areas whilst having felt the sting of failure in others. If you’re reading this article it means you’re still at it, and that is a GOOD thing.

Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online.

Currently, digital marketing services are a dominant force backing businesses all over the world. The power of the digital space lies in its ability to be extremely flexible and accommodating to niches of all types. On top of the vast expanse of different audience and demographic information available to marketers, you have the unique ability to monitor and modify your marketing campaigns in real-time. If you aren’t already employing tactics like SEO (Search Engine Optimization), PPC (Pay Per Click), and Social Media Marketing, you are missing out on opportunities.

The great part about trying different marketing strategies online is you can always see a benefit to your actions, even if you don’t achieve your desired goals. For instance, you may launch a social media driven ad campaign and not see any spikes in revenue of any type, however, the visibility you will gain and the intangible effects could be greater than you anticipated. Sometimes you build up a pipeline of customers and won’t know it until you stay consistent with your efforts and keep an open mind. Moving onto another marketing strategy online while another works in the background is clearly an added bonus of digital marketing.

Let’s talk more about what marketing strategies you already have in mind or are considering, contact us when you get a few minutes.

 

 

Hiring a Digital Marketing Agency Lets You Focus on Your Business

As a busy business owner, you probably always have a million things on your mind when it comes to running and improving your business. Not only do you have to worry about day-to-day operations, hiring and dealing with employees, dealing with bookkeeping and otherwise running your business, but you also have to focus on marketing and advertising so that you can be as successful as possible. All of these things can be a major strain on you, especially over time. Luckily, there is an option: hiring a good digital marketing agency. These are a few reasons why you should consider hiring a professional agency like MaaS Pros to help you with all of your company’s online advertising needs.

Spend Your Time Focusing on Your Business

Many business owners are happier when they are able to focus on what they do best: running their businesses. You don’t want your business to be neglected or for you to become too overwhelmed and exhausted from focusing on too many things at once. A good digital marketing agency can help you spend more time focusing on your business while ensuring that your online marketing needs are being taken care of.

Save Money on Online Marketing

A lot of people do not realize it, but you can actually save money on online marketing by hiring an experienced digital marketing agency. For example, if you try to set up your own pay-per-click advertising campaign, you might find yourself wasting money on keywords and ads that just aren’t worth it. A good digital marketing agency knows how to best use your marketing budget to promote your business.

Make Sure It’s Done Right

The truth is that even though you might have done a lot of things for your business yourself, all while learning what you were doing along the way, this isn’t necessarily a good idea when it comes to online marketing. Things like search engine optimization are constantly changing, and doing it incorrectly can prevent your campaign from being successful or can even make your website’s search engine rankings worse. It’s best to leave the job up to professionals who know what they are doing.

As you can see, there are a few reasons why hiring a digital marketing agency can be a lot better than attempting to handle your online marketing efforts yourself. If you are looking for a company that you can count on for all of your company’s online marketing needs, contact us at MaaS Pros today!

 

 

 

What to Look for in Internet Marketing for Small Businesses

Nowadays, even the smallest of businesses can generally benefit from having an online presence. However, when shopping for internet marketing services for small businesses, you will probably want to look for certain things when compared to searching for services for a much larger corporation or an online-based company. The main reason a business owner should hire an online marketing company is for speed of implementation. Many business owners are simply too busy to learn all of the online marketing best practices and implement everything on their own By hiring a company, you are taking advantage of their years of experience and expertise, and they’ll do the work for you. In this way, hiring a company frees you up to spend your time doing what you do best in your business, such as delivering services or managing your team.

These are a few things that you should look for when seeking out the right company for these services.

Experience in Working with Small Businesses

A firm could have a ton of experience in working with large corporations, but this does not mean that the firm will do well with marketing your business online. This is because small businesses typically have different needs, so you’ll want to look for an online marketing firm that has experience in working with companies more like yours.

Multiple Service Options

Online advertising — even for small businesses — can include a lot of different things, including building a pay-per-click advertising campaign, building a social media marketing campaign, curating and creating content for your company blog and more. You probably don’t want to have to hire separate companies for each of these services, so consider looking for an online marketing firm that offers it all. Internet marketing firms also have the ability to make sure each marketing strategy aligns with the other.

Affordable Pricing

You don’t want to spring for the cheapest online marketing services out there, or there is a chance that you will get what you pay for. However, as a small business owner, you might not have a huge marketing budget. Consider comparing prices between various internet marketing firms and choosing the one that offers the best value for your business.

A digital agency can provide you with a full team that will closely look after the needs of each of your online marketing channels. Even more importantly, they will make sure that each channel is seamlessly blended together, so that your business is sure to get the most out of each channel.

Hiring a firm can also be more cost-effective for small businesses. It is often cheaper to hire a digital marketing agency, rather than hiring a full-time marketing specialist.

As you can see, there are a few things that you should look for when searching for internet marketing services for your small business. If you are looking for a service that you can count on for all of your small business online marketing needs, contact us at MaaS Pros today!

 

 

 

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When Local Businesses Market Globally

When small businesses market globally, they lose. They can’t compete with the resources of international companies and there’s no reason they should market to users who aren’t in their target audience.

Global vs. local

If you practice online marketing, then there’s a good chance you’re marketing to a global audience without knowing it. This mostly depends on your search engine optimization strategy. 

With local marketing services, you can target consumers who are actually in your target audience. All you have to do is focus on geographical location in your SEO campaign. 

Local marketing 

The majority of small businesses should be practicing local marketing, save for a few exceptions. To test whether you fall into this group, ask yourself if your prospective customers are from your town, or spread out across the world.  

A recent Business 2 Community article gives a few tips in relation to local marketing. According to the article, you should provide the exact information that your prospective customers will search for on Google:

“Think like a local consumer. What information does a consumer seek? To that end, make your local address and phone number easy to find in the header or footer of each page. Promote your business on local review sites and local business search sites, such as Yelp, Foursquare, and Google Places, and encourage customers to leave positive reviews. This will help secure you a prime spot on a search engine results page.”

Content, customer reviews, and social media are all important parts of local marketing. In regard to SEO, you should add local terms as keywords. 

Start small and expand 

The good thing about local marketing is that you can always expand if you want to reach out to a greater audience. All you have to do is add other towns and cities to your marketing campaign and include them in your social media efforts. 

To talk more about local marketing services, or anything else, contact us today. 

 

 

Own a Business in the Triangle? Try SEO Services in Raleigh-Durham

If you are a business owner in Raleigh, Durham, Chapel Hill or the surrounding area, you might be looking for ways to promote your business online. Even though you might have found a lot of online-based services that can help you, a better choice is to look for SEO services in Raleigh-Durham. Even though there are a lot of great search engine optimization companies out there that offer services to customers all over the nation and the world, choosing a local service can be a better choice for your local business.

First of all, by choosing a local SEO service, you will have the option to sit down and talk to someone in person about your business. If you prefer to do your business face-to-face when you can rather than over the phone or via email, this can be the better choice.

Secondly, you will be working with a company that actually understands your business. As you already know, the culture in Raleigh and throughout the state of North Carolina is unique when compared to many states. If you work with a local service that is based out of the Triangle, you can feel confident that your service will truly suit your customer base.

Lastly, there are a lot of not-so-legitimate companies out there that claim to offer the best SEO services. However, this is not always true. By working with a local business, you can gain peace of mind.

If you are interested in using the services of a local SEO company, contact us at MaaS Pros today!

 

 

6 Reasons Businesses Need Social Media Marketing

In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

Here are 6 ways in which social media marketing can benefit a business.

Social Media Gives You a Wider Reach

With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social Media Marketing Is Easily Sharable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways in which companies can use social media. Without a strong social media presence, it’s impossible to survive in today’s market.

To learn more about how social media marketing is able to benefit your business, contact us today.

 

Local Marketing Requirement: A Responsive Website

People search for local small businesses on multiple devices. If you operate a small business in a specific location, potential customers can find you through a Web search conducted on a computer, tablet, or smartphone. To make sure your website doesn’t turn customers away, you need to ask yourself if it functions well on any screen size.

What is responsive design?

For those that are not familiar with the term ‘responsive web design’, the simplest definition I can give is that a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens and resolutions. In other words the design adapts to the available viewing space offering the user a nice experience without having to move left and right with a scroll bar or zoom-in, zoom out in order to read the text or view an image.

What is not a responsive design? A website that looks exactly the same on mobile as it looks on the desktop (but in smaller size) is not a responsive design. With a responsive design you can read, navigate and interact with a website on the device of your choice without having to zoom in or out.

Why are responsive websites critical for local marketing?

Business 2 Community recently published two articles that show why a responsive site is essential for marketing your small business.

In one article, they mention that responsive websites provide a uniformly high-quality user experience, no matter what device prospective customers use to visit your site. As such, they’re less likely to hit the back button and seek a competitor’s website. Your site will always look professional and allow customers to easily engage with it.

The other article features an infographic with statistics relevant to local SEO. Roughly half the people who use a smartphone for local business searches will visit a local business that same day. If your website doesn’t show up clearly on mobile devices, they’ll have a harder time discovering relevant information about your business, such as your address, phone number, hours of operation, and the types of products and services you offer.

A responsive website ensures that you’re always accessible to customers, no matter what device they’re using. These days, people carry mobile devices everywhere and use them for last-minute searches for local businesses. You’re giving your competitors an edge if you neglect to make your website responsive.

You are preparing for the future

The future of the web is mobile and it is estimated that by 2017 more than 5 billion people will use mobile phones. These are numbers and figures you cannot ignore and if you are not convinced that a responsive website can help your business now, it will certainly do in the next few years.

Conclusion

A responsive website design is a must for all types of websites. Whether you are selling products online, promoting your services or running ads a responsive design can help you increase your traffic, make more conversion or earn more from your ads. Almost all websites can be made responsive, the cost depends on the complexity of website and platform it was built.

Don’t hesitate to contact us for further advice about designing a responsive website that can attract and retain customers, leading them to your small business. A responsive website will remain navigable and attractive across devices, helping you boost sales by reaching more customers.

 

Effective Search Engine Marketing Requires Concentrated Brand Development

When you discuss your small business with a digital marketing agency, you know that you want affordability, website development services, and social media engagement. When the experts start talking about search engine marketing of your brand, you pause. Have you truly defined a brand message, so that video marketing, local engagement, and online services can envelop it?

Before choosing keywords, it pays to characterize your brand. Within business, we accept that your brand is what you promise to your customers. When it comes to marketing it, your label means a lot more.

What are the Benefits of Search Engine Marketing?

 When done properly, search marketing can help businesses increase brand visibility, traffic, and conversions. There are various strategies that are used by search marketers to achieve these goals. Running social media campaigns is a great way to increase brand recognition, and drive social traffic to a website. Another strategy is to redesign a website to comply with SEO best practices. Doing so will not only provide a better user experience for potential customers, but increase conversions on the site as well. Finally, targeted pay per click (PPC) advertisements can be used to drive qualified traffic to landing pages in order to increase sales for specific items.

The why behind the what

Why do you make green widgets rather than blue ones? Why do you operate a French bakery and not a German one? Defining your “why” helps draw in a targeted demographic.

Differentiation

How are you different from the other widget makers in town? Considering that everyone advertises great quality products and superior customer service, how do you stand out among even these promises? Adding depth to the traits that make you different gives customers a concrete reason on which to base their buying decisions.

Dedication to your brand

How far do you go to protect the integrity of your brand? Using organic, locally sourced ingredients is a good example for the bakery. For the widget maker, it may be the reliance on non-toxic, American-made raw materials.

The Bottom Line

 Companies need to do thorough research before selecting a search marketing agency. Be wary of agencies that promise immediate #1 search rankings, or drastic increases in Facebook fans and Twitter followers. Even the best search engine strategies will take months to prove ROI.

Now is the time to add keywords that have the power to propel your brand to the top of the search engine listings. Marketing via social media with a local emphasis is now also possible. Contact us today to learn more about putting your brand front and center on the search engines.

 

 

Your Business, Search Engine Optimization, and Supplementary Content

Your business is virtually invisible online without expertly applied search engine optimization (SEO). Basic strategies include adequate keyword prominence within your content, the use of latent semantic indexing keywords (LSI), and unique content additions at regular intervals. Of course, this is not enough to catapult your company’s website to the top of the Google Rankings. Google wants to drive traffic to the websites they feel give users the best overall user experience.  And Google can tell if users are finding what they want on your page if those users go and click another search result within a very short time span of visiting your site.  Bottom line, Google knows if they don’t deliver the best possible set of search results that they run the risk of losing out on some of their search share to Bing, or another competitor. Another aspect includes the presence of supplementary content (SC).

What is Supplementary Content (and what is it not)?

In fact, SC can make or break your reputation with Google. The search engine giant places this content under the heading of page quality. It should be helpful rather than distract from the consumer’s enjoyment of the main content. At the same time, it should not be an advertisement that underscores your main content’s message.

Think of SC as something that you put on your web pages simply to enhance the enjoyment of visitors. Without ulterior motives, you just want to give shoppers an opportunity to learn more about your business, products or niche in a non-sales-driven way. For example, if you sell green widgets, you might post images to related or similar products that could enhance buyers’ enjoyment of green widgets.

Tying Related Content to Your Current Search Engine Optimization Strategy

Now is a good time to evaluate your current SEO strategy against the backdrop of helpful supplementary content availability.

One of the big things that Google mentions is links to related and interesting content on a website that has many pages. Note that it’s not referring to helpful content on other sites, but more as a way to increase visibility on the site with lots of pages and to encourage users to find other similar content that user might enjoy.

These are the things that increases a person’s time on a website, and means that when Google delivered that search result originally, the searcher found more than what they were looking for.

So the big thing is related content. If you’re running a site that’s run on WordPress, there are multiple plug-ins available that will refer people to similar content on your site. Some are fancier than others, such as ones that displaying not only the article title, but thumbnails and author information, while others are simply links with the title of the article.

Low quality or high-quality content? Is your SC little more than a combination of “buy me” posts and supportive links that try to achieve the goal of your web page? If so, it is time to change out the content with high-quality options instead.

No content. The absence of helpful SC can hurt your page ranking, too. Add some now. Contact us today for assistance with the addition of supportive supplementary content that might just give you the boost in the Google rankings you need.

 

 

Website Development Experts Reveal Design Trends to Incorporate Now

Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to follow suit.

Top Trends Emerging Now

Customization is a huge influence on trending designs. Whereas in the past, plenty of websites looked very much alike in layout and page definition, this cookie-cutter approach is no longer feasible. You have undoubtedly noticed that some competitors are now showing off large type on their websites’ home pages. In fact, sometimes the images cover up a bit of the bold text.

This trend results in a reduction of home page text and a design direction that features overlaps as normal and even desired. Also gone are the days of the carousel images. Since they do not allow for SEO tags, web development specialists have not liked them anyway, but customers could not get enough of them. These scrolling image banks now make room for static banners with high-frequency updates. Making SEO more effective with this layout is a snap.

Photos have always been used throughout websites to capture and keep the visitors attention. This year, we’re trying to find ways to incorporate more and more photos than ever before. While keeping a certain amount of text on a page is important for SEO purposes, visitors LOVE to see pictures. Photos help tell a story and give a website the overall “feel” for a company, their services and how they operate.

Utilize video headers. In the same way that animations are becoming more popular to use on website, videos and motion is a powerful way to keep the visitor’s attention. Videos add interest to a website, especially when used right at the top of the home page. Videos can tell a story about your business much more quickly than paragraphs of text to be read would.

Elements to Avoid, Eradicate and Expunge

Since website layouts are headed for more visually attractive, image-rich designs, intro pages must go away. These are the pages that load before the home page, feature music and even start videos. A customer searching for Scottish fold kittens and associated accessories does not want to hear the tragic tale of Loch Lomond playing in the background.

There seem to be a big fascination when it comes to floating elements in a website. Floating menu bars that stick around even after the users have scrolled down to the footer, floating social media icons that clearly begs to be clicked, and floating sidebar advertisements. This happens both on desktop and mobile websites. Here are a couple of reasons why this is bad: People who have small screens can’t fully see the content available, it’s obnoxious and design-wise, they don’t look good at all.

While you are updating your website to be in tune with new trends, get rid of the chat pop-ups. If the customer needs more information about your products, you know that you need to revamp your listings. That said, “Contact Us” links should be copious and sufficiently large. To learn more about additional new trends in business website development, contact us and talk to our skilled experts.

 

 

The Two Types of Misconceptions Related to Search Engine Marketing

There are a ton of misconceptions related to search engine marketing, but just about all of them fall into two categories. This recent Search Engine Land article defines them clearly:

“If you break it down, there are two broad categories of misconceptions about SEO, each of which is damaging in its own way. The first category is misconceptions about what SEO is and what it’s used for. The second category of misconceptions is related to the strategic execution of a campaign.”

So if you’ve heard something about SEM that sounds wrong, the person who said it either doesn’t understand SEO or doesn’t know to how to plan a strategy or campaign related to it.

Misconceptions regarding SEM’s use

The most common SEM misconception is that it’s just a way to spam Google’s search algorithm to give your website a good site ranking. Although black-hat tactics definitely exist, no respectable agency would ever recommend them. Saying SEM is spamming is like saying social media marketing is spying on your followers.

There are many reasons to prove SEO is alive and well, but to save time, I’ll just reference a quote from Google Software Engineer Matt Cutts: “Our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white-hat SEO methods instead of engaging in aggressive web spam tactics.”

Misconceptions regarding SEM strategies

Misconceptions in this category are often just outdated strategies. Stuffing keywords, for example, used to be widely recommended within the context of SEM. But that changed about five or six years ago, and some businesses still approach SEM with the same mentality. To be able to plan a good SEM strategy, you have to be knowledgeable regarding Google’s algorithm and its corresponding updates.

When you use the Google keyword tool to make your keyword research, it is normal to select keywords that have high traffic thinking that this way you will gain more visits to your website. This is a misconception because high traffic keywords are also high competition keywords that are very difficult to rank. The end result will be zero traffic and disappointment.

What you should do instead is target low competition, long trail keywords which are relatively easier to rank and once you have top positions for a number of low competition keywords, you can go after medium and high competition keywords that will also bring in more traffic.

There are many SEO misconceptions circulating the web mainly because of the confusion caused by the various Google updates. SEO rules change all the time and if you are not following the recent developments you may end up in confusion.

The best way to minimize your risk from Google updates and to stay unaffected from any SEO misconceptions or changes it to create a high quality website with attention to design and user experience. If you can manage to offer a unique experience to your users with good quality content then success is inevitable with or without SEO.

SEM is the most misunderstood aspect of online marketing. While social media and email marketing are somewhat intuitive, SEM is more sophisticated in nature. As a result, there is an endless amount of misconceptions concerning SEO, all of which show a lack of knowledge in regard to its function, use, and effect.

Unless you’re speaking with an agency, it’s unwise to take SEM advice as fact. To talk more about search engine marketing, or anything else, contact us today.

 

Search Engine Optimization or Pay Per Click Marketing?

Search engine marketing is the art and science that leads consumers in search of products or services to your website. Search engine optimization (SEO) techniques seek to create a website that is not just user-friendly but results in high conversion rates and low cart abandonment figures. Pay-per-click marketing (PPC) is considered a bit of a work-around. You pay to play and have your name brought in front of the consumer searching for aforementioned goods or services.

SEO Nets a Better Return on Investment

Countless studies have proven that paid search results get you noticed, but organic results get you more click-throughs. On the other hand, PPC ads tend to have better conversion results, which is frequently the case because savvy marketing professionals design landing pages just for these ads. Even so, you get more folks into your virtual door with SEO, which you can capitalize on with an excellent website design.

Both Provide Visibility

The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Businesses are often tempted to reduce PPC efforts once a search term ranks number one. However, it’s important to remember that the top two or three results on most SERPs are PPC ads. Dominating the organic and paid search will greatly increase traffic, and give the impression that you’re an established presence in a particular market.

Share Keyword Data

Simultaneously running organic and PPC campaigns gives you double the data to analyze. Determine which organic and PPC keywords have the highest conversion rate, and use that information to optimize your overall strategy.

Test Strategic Organic Keywords with PPC

PPC ads are a great way to refine your organic keyword strategy. As your long term organic keyword strategy evolves, test the conversion rate of the words you want to rank for with PPC ads. You’ll get immediate feedback on the effectiveness of the organic keywords you’re after, and can fine tune your strategy accordingly.

Social Media Visibility

The social media landscape is changing dramatically, and part of that change has been the emergence of highly targeted advertising opportunities. Sites like Facebook, LinkedIn and YouTube can serve up ads only to 22 year olds living in Kansas City who are interested in mountain bikes and horticulture. It may be a small group, but it’s precise. The data that you collect from these campaigns may uncover granular details about your target audience, and help refine your overall SEO strategy.

Enter the Dragon (well, Google)

Yet as Business Insider has pointed out, Google is making yet another change to its ad display formula. The right-hand ads, which used to be the bread and butter for so many local businesses, are being removed. Instead, there are now ads appearing above organic search results and below them.

What Does This Mean for SEO and PPC?

To say that PPC marketers are elated is a bit of an understatement. Sure, competition for these spots is now heating up and costs for the ads are likely to increase. That said, it does buy you an almost guaranteed top listing. For the local business owner, this change can be worrisome. Unless you can dig deeper in your pockets and add funds to your advertising budget, these changes may make PPC ads too costly to continue. As a result, it makes sense to focus more on SEO and ensure a top listing result in this manner.

Contact us today to learn how enhanced search engine optimization can make a big difference in your local rankings.

 

 

How Internet Marketing Services for Small Businesses Give You an Edge

When a shopper visits a national department store’s website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing that this type of business cannot bring to the table is the small business appeal of personal care and attention. When you enlist the help of Internet marketing services for small businesses, you can offer the consumer a department store experience in a small business setting.

Putting Together the Package

One of the most commonly mentioned complaints is the slow loading time of small business websites. Coupled with broken links, outdated content and a lack of social media interactivity, even committed shoppers tend to think twice before abandoning the department store’s online shopping cart in favor of doing business with you. Professional Internet marketing service providers eliminate the points of contention and put together a package that positions your brand on an equal footing with the big box stores.

Getting Eyeballs to Your Website

With your website set up properly and social media accounts populated with varied content, you still need to get more traffic. Once again, the professionals can help. Search engine optimization (SEO) is an ever-changing medium that brings you visitors. Learning the ropes takes time and calls for adaptations at a moment’s notice. Unless you can run your business and stay on top of the constant changes in this arena, you need someone who can handle this aspect. Pair SEO with pay-per-click advertising as well as video and email marketing for an effective presentation that gets you noticed.

Blog

One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can publish on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in a desired field.

It can also positively impact your SEO. By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will get from Google, Yahoo and Bing, because you are adding fresh content to your website. And if each of your blog posts includes a call to action, you might even generate some leads from your blog.

Leverage email marketing and email reminders

Email marketing as a key component of your automated marketing and CRM app such as TieiT (www.TieiTapp.com) is great for engaging customers, but you’re really limiting its potential if you keep it in a silo. So be sure to integrate your email marketing campaigns with your other automated marketing campaigns for maximum impact, and vice versa. For example, if you’re running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers. If you’re running a time-limited deal or special offer, send a reminder via email.

To find out more about Internet marketing services for small businesses, contact us at MaaS Pros today.

 

 

The Biggest Takeaways from Vidsummit 2015

Video marketing is still relatively new, and those who attended this year’s Vidsummit obtained tons of valuable information. Here are a few of the major takeaways: 

Remember that your goal is to monetize. Getting people to click is a matter of knowing what your audience is attracted to, but clicks have little value if they do not result in revenue. Make it easy to turn viewers into buyers by including links within the video and thorough explanations on how to get involved.  

Let go of poor performers. Maybe all your videos are a hit… except for that one that has a bunch of thumb downs and a few mean comments. Get rid of it. It’s probably a channel killer, even if you’ don’t realize it. Quality trumps quantity. 

Go international by translating your main tags, but do not try to please everyone. Do your research and figure out which countries will connect with you, then make yourself accessible to their language. 

Repurpose according to platform. Social Media users can tell when you’re copy+pasting your Tweet to Facebook. Know your platforms, and adjust accordingly. 

Consistency and branding are key. Logos, hashtags, and catch phrases provide cohesion between videos and do wonders to build community. 

YouTubers are influencers. Our list of top ten celebrities is now fifty percent YouTubers. If millennials are your audience, this is how to get to them. 

If you have yet to jump onto the video marketing band wagon, now is the time! Not sure where to start? Contact us to find out more and video marketing and see what we can do for you. 

 

Change Web Hosts, Domains, & More Without SEO Interruption

Moving to a new web host, changing URLs, replacing a current web design, switching content management systems, and/or a company merger is seamless on the surface.  Visitors won’t notice much difference.  Underneath the surface, businesses struggle to maintain visibility in search engines.  This large overhaul will have an effect.  The question is ‘how much?’

 
The answer: It depends.

 
Certain reasons won’t change anything.

 
• Theoretically, changing a domain name/URL to something different is the most seamless.  What companies need to install is a 301 redirect to connect users from the old domain to the new one smoothly.  Also, change the back links from top directory, blogs, and third-party websites to the new address.

 
• Likewise, another change, moving to a new web host, won’t affect search engines either…as long as the site is small.  Sites under 1,000 pages are ‘small’ and will redirect to the new site uninterrupted.  Anything over that requires an effort for a smooth transition.  Similar to the URL change, make sure the back links from third-party websites are up to date.  For both reasons, never close down the old web page until Google, Yahoo, and Bing spiders find your new site and index the change on their result page.

 
• Finally, company mergers are never easy.  The key to a successful merger is to inform customers and search engine spiders about the new location.  Make changes to third-party directory, blog, and industry-related back links.

 
Other reasons will have an effect.

 
Shockingly, web design does affect search engines.  Web design companies and clients are too busy focusing on website development, efficiency, and functionality.  The problem with that is URL syntax (i.e., .htm, .html, .aspx, .php) will differ from the previous one.  This confuses search engines.  As long as the URL syntax stays the same, the transition will go smoothly.  Just add 301 redirects and switch back links from top websites to reflect the change.  Add 404 pages to sites that cannot switch to the new system.  The content management system provides a similar effect because a different company is handling contact information.

 
Search engines aren’t mind readers.  Spiders index pages based on its current location.  Make the changes based on the reasons in this article, and search engine spiders will understand and respond accordingly.  Feel free to contact us and we will assist with any questions, concerns, or web projects of interest.

SEO Services in Raleigh Durham: How Google Factors HTTPS into its Search Algorithm

There are certain issues that affect SEO which consumers aren’t even aware of. While they may pay attention to things like keywords and outbound links, most don’t know the difference between a secure and an unsecured site.

But Google does, and it’s starting to factor that into its page ranking algorithm. Specifically, Google is using HTTPS as a ranking signal. The difference between HTTPS and HTTP is that the former signals a secure site. Google already uses it for Gmail and YouTube.

It’s important to note that this isn’t just speculation from SEO agencies. Google expressed this explicitly in its Webmaster Central Blog:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.”

So while this won’t factor into Google’s algorithm as much as quality content does, it’s still important to take note of. Besides, Google has already said that it plans to increase its impact at a later time.

This is just another development in Google’s mission to provide users with an optimal search experience. In Google’s eyes, a secure search experience is better for everyone, even if the consumers don’t know it.

In addition to its Penguin and Panda updates, which focus on the use of links and quality of content, Google also factors other aspects in its search algorithm, such as a website’s security. One way companies can improve their ranking today is to switch their website to HTTPS.

If you’re not sure how to do this, then you can get help from a professional agency that does. In addition, if you’d like to read more about SEO topics, then download our ebook today.

To talk more about SEO, or anything else, please contact us. Thanks.

Several Trends to Follow for the Best SEO

While search engine optimization used to be a term that led website owners to creating backlinks for their website, this is no longer the case for ideal search engine optimization. Keeping up with fashion trends is not a necessity, unless you work in the fashion industry, but staying very up-to-date on SEO trends can help you make a noticeable difference on your search engine rankings.

Understand the Importance of Google Authorship

Do not underestimate how powerful Google Authorship can be for your business. Space on the first page of Google is highly valuable, and being able to achieve Google Authorship gives you more space, so this is a form of search engine optimization you should be prioritizing. Along with the fact that it can give you more space on results for Google searches, Author Rank is considered in rankings, as well.

Do Not Leave Social Media Out of the Picture

Although you may not be a major fan of social media, there are ways to use it correctly. If you do it for one reason, using it to optimize your website is a worthwhile one, and this is because social media can trigger improved search engine rankings as Google’s algorithm takes social media into consideration. Implementing various sources of social media will help you increase your chances of success.

Content Marketing Is More Important than Ever

Many websites can be optimized on-page and off-page, but content is becoming one of the most important factors of ranking a website and bringing it to the number one ranking. Whether you decide to use a professional content creation service or write a lot on your own, creating plenty of high quality content is a recipe that will most likely lead to better rankings in popular search engines.

Contact us for assistance with SEO for your business.

The Importance of Subdividing Your Text for Good SEO

The rules of good writing when it comes to the print medium are very different from the rules of good SEO.  In a book or in a magazine, you can get away with paragraph after paragraph of plain text.  In fact, people have usually come to expect this.  If your magazine article, short story or novel is not meaty enough, people will walk away thinking that they didn’t get their money’s worth.  However, when it comes to the internet, no one wants to read paragraph after paragraph of text.  It’s much better when the writing is divided into smaller sections using subheadings, lists, bullet points etc.  There are many advantages of writing in this way:

The viewer can take it in at one glance.  When viewers go to a page on the internet and see that it is divided into sections by using subheadings, bullet points or lists, they can just read the headings of each subdivision and understand what the article or blog post covers.  If they feel like they already know all this information, they won’t bother reading it over again.  But if it’s new, then they will sit down and read what’s included under each subheading.

The viewer can read selectively.  Another advantage of subdividing text is that it will help the viewers to read only what they absolutely need to know.  If some of the subheadings contain information that they’re already familiar with, they don’t need to read it again.  So this provides a high degree of convenience for your audience and will keep them coming back.

The viewer doesn’t waste time.  When viewers are able to take an article in at one glance and/or read selectively, this saves them time.  So they’ll walk away with a good impression of your website, whether it provided the necessary information or not.  They’ll remember that your articles had a high level of organization and this will make them return whenever they are trying to look up something else.

The viewer finds it visually appealing.  Another advantage of writing with subheadings is that it is more visually appealing.  It provides a bit of a change from paragraph after paragraph of text–a style of writing which does not have any visual appeal.  It breaks things up and makes them look manageable.  And people are always attracted to websites which have some visual appeal as well as good information.

Contact us for more tips about search engine optimization.