Tag Archives: social media management

Tips for Developing a Social Media Marketing Schedule

The key to a successful social media strategy is to develop a consistent posting schedule that works for you.  Posting consistently is a great way to increase your social media traffic and exposure. Here are some tips for a great social media marketing schedule.

 

 

Share One Post Multiple Times

It is totally acceptable to share a single blog post multiple times on social media. This especially holds true for Twitter, Google Plus, and even Facebook. You can develop a schedule where you share a post after publishing, again a week later, and once again a month later. On sites like Pinterest, Instagram, and LinkedIn, however, a post should only be shared once.

Type of Content to Share

Don’t jam-pack your schedule with promotional posts. Remember that your goal on social media should be to grow relationships and build an audience for your business. It’s not to turn every new fan, follower, and connection into a paying customer. Try to limit your promotional content to just 20% of your weekly posts, with the other 80% focused on keeping your audience engaged and informed.

Remember, the best way to figure out what type of content your audience is most interested in is to test. Keep an eye on your key engagement metrics (likes, comments, shares, retweets, clicks, etc). These provide insight into which type of content is working, what’s not, and what you could be doing differently to improve your strategy

Use Automation to Schedule Your Posts

Apps like Buffer, HootSuite and our TieiT CRM allow you to schedule your social media postings in advance. If you download the Buffer browser extension, you can use their power scheduler to share a post from the web. From one page, you can schedule something to be shared on multiple accounts at multiple times. If you are going to be sharing one post multiple times, this is a great way to do it.

Know Where to Concentrate Your Efforts

Which social channel you should be spending the most time on will really depend on your niche. If you are dealing with attire, cooking, baking, design or similar niches, Pinterest and Instagram will likely be a large source of traffic. You should analyze where most of your traffic is coming from and then concentrate on building your presence on that channel.

For more tips, please contact us.

 

Professional Social Media Marketing Takes a Load Off of Your Plate

As you might already know, social media can be used to market just about any type of business. By using Facebook, Twitter and other social media sites, you can spread the news about your business and what it has to offer, and you can keep people informed about special deals and more. Social media also offers the option to build and maintain strong relationships with your audience and even gives the potential for your business to become viral.

Unfortunately, though, social media marketing can be very time-consuming. Even if you are fairly proficient at using social media, you might have a lot of learning to do when it comes to using it for business purposes. Then, you may have to spend a lot of time responding to people who leave comments, posting new content and more. This can be incredibly time-consuming and can take you away from the other things that you need to be doing for your business.

Luckily, you do have an option: hiring a professional social media marketing firm to assist you. This can be beneficial for a few reasons. First of all, you can ensure that you use social media to market your business in the most effective way possible, since an experienced firm knows all of the best tips and tricks. Plus, you can ensure that your social media marketing campaign is getting all of the attention that it deserves, all while taking some of the stress off of your plate so that you can focus on other aspects of running your business instead.

If you are looking for a professional team that you can count on for all of your company’s social media marketing needs, contact us at MaaS Pros. In addition to helping with social media marketing, we can help you with all of your company’s other online marketing needs, too.

 

Social Media Management and Cross-Channel Engagement

A difficult challenge in relation to social media management is engaging users on and off the platform. Ideally, businesses will be able to use social media to advance customers in the buying process. 

This is easier said than done. It starts with understanding the length and magnitude of the customer journey. This will help you understand where social media fits in and how you can use it with your other marketing efforts. 

A recent Social Times article talks about social media management and cross-channel engagement. The article explains that for consumer goods, you should use Facebook and Instagram to build long-term relationships: 

“For superior cross-channel engagement, it’s best to think about the customer’s journey to conversion and how it relates to your brand’s best-performing channels for long-term relationship building. In business-to-business situations, this is likely to be a sales representative’s LinkedIn presence or an email list. For consumer goods, where fun and peer-to-peer sharing are such powerful forces, Facebook or Instagram might be the way to go.”

As you can imagine, this represents the beginning of the customer journey. There are other things that can be happening simultaneously with this as well, like getting customers to read and share your original content.

Although social media interaction is good for building relationships, it doesn’t represent the end of the customer journey. The next steps occur on other platforms like your website, email newsletter and CRM.

This is where cross-channel engagement comes into play. After the initial greeting on Facebook, you should get followers to sign up for your email newsletter or visit your site to browse your products. Getting a user to leave his email address symbolizes his “conversion,” in that he’s not just a lead anymore. Working with email subscribers is much different from marketing to your website visitors. Therefore, it’s necessary to have a fully automated marketing and CRM platform.

It’s important to understand that social media doesn’t represent the end of the customer journey. To convert leads, you’ll have to move them to your website or landing page. 

To talk more about social media marketing, or anything else, contact us today.