Tag Archives: social media marketing

How to Simplify Social Media with Automated Marketing

Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active.

As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have enough time to interact with followers, create content, and monitor brand mentions all on your own.

Using social CRM and automated marketing is the best way to make your campaign scalable and your efforts sustainable. Here’s how you can simplify your strategy:

Add social media data to your CRM

Social CRM helps add several new facets to your marketing campaign. This TechTarget article goes over some of the most important factors:

“Probably the most desired aspect of social CRM functionality, sales and marketing support, includes a range of important features: lead generation, marketing insights by customer and region, identification of potential customers, audience profiling, and sales and marketing-specific customer engagement and feedback.”

The more followers you have, the harder it is to keep track of their position in the sales funnel. By adding their data to your CRM, you can stay organized and keep leads advancing towards the bottom.

Manage multiple accounts

Pretty much any business that practices social media marketing will open multiple accounts. It’s tricky, time-consuming, and maybe not even worth the effort to manage them individually.

With social CRM, you can manage multiple accounts with one interface. This makes it easy to post content on multiple pages and go through all of your inboxes at once.

Schedule messages

Consistency is key to any marketing campaign, but it’s especially important in the case of social media. Many campaigns have failed simply because the marketer forgot to keep posting and sharing content.

By scheduling your messages ahead of time, you can make sure that your page is sufficiently active. It’s good insurance in case you forget to post one week. Any extra content you share with followers is the icing on the cake.

Interact with followers

Sometimes you’ll need to send personal messages to followers. Social CRM lets you do this right on the platform without having to switch to the browser. In this long-run, this saves you time and helps you manage your inboxes better.

Practice social listening

One of the most effective social media marketing practices is to listen to your audience. According to this MarTech Advisor article, this is in many ways better than conducting market research:

“This enables Social Listening to jump from inception to insights in a matter of weeks. Insights gleaned from this research are fresh and timely. They can also be a cost-effective alternative to traditional research, especially in niche and rare communities where recruitment can be difficult. The internet’s ability to connect disparate individuals into a mutual location affords researchers access to many difficult to recruit consumer cohorts.”

It’s possible that followers are saying everything you need to know openly on social media. Social CRM helps you monitor these conversations so that you can get a better understanding of how consumers perceive your brand. By practicing social listening, you’ll save time and money and learn how to connect with followers better.

Follow your competitors

Keep your friends close and your enemies closer. There’s plenty of room for you and your competitors to coexist on social media, but it helps to know what they’re doing and whether it’s working. You’ll either pick up some new techniques or more importantly, learn what not to do. Social CRM makes it easy to keep track of what your competitors are up to on social media.

Social media marketing is only as complicated as you make it out to be. To talk more about automated marketing and CRM, contact us today.

4 Tips for Automating Your Social Media Marketing

Social media is an important way to connect with your customers and fans. However, it can take time and effort. Automating your social media marketing campaigns will save you a lot of precious time. Here are a few tips for automating your social media marketing the right way.

 

Mix Things Up

You’ll be scheduling a lot of posts in advance at once. It’s important for your posts to be different and unique and not sound all the same. Spice things up and talk about different things. Every social media platform should be different as well, both in their tone and in their design.

Know When to Schedule

When scheduling your posts, know when to have them posted. Test different times and see which get the most engagement. Different audiences are on social media at different times, and each platform is different.

Be Live Sometimes

Sometimes, you just need to be live. When certain events are happening in the world, you might not want to schedule posts about them in advance until you know what will happen.

Don’t Make Silly Mistakes

Some things shouldn’t be automated. One example is automatically replying to tweets that mention your Twitter handle. It’s a dangerous road to go down, since a bot can’t really tell whether a tweet is positive in nature based solely on positive words. You don’t want to appear like a fool. In addition, automatically reposting Facebook posts to Twitter or vice versa will appear very dry and unsocial.

For help with automating your social media, contact us today!

 

Working Smarter Using the 80-20 Rule

You may have noticed that your workforce has a minority of top performers. Perhaps your social media marketing efforts are producing uneven results, where most of your profitable leads come from a minority of social platforms. These observations point to how things are unevenly distributed. Very few things in the real world are perfectly even or proportional.

This unevenness is a fact of life that’s embodied in the 80-20 rule. It states that 20 percent of causes result in 80 percent of effects. The percentages don’t have to be 80-20 and they don’t have to add up to 100 percent. For example, 10 percent of your sales force could produce 100 percent of the sales if the other 90 percent never do their job. The main point from a business perspective is that you should commit most of your efforts and resources to the things, people, and activities that do the most good. Here are a few examples:

A Minority of Your Customers Create Most of Your Revenue

These are often your repeat customers. However, even within this group your revenue generation is uneven. There will be a few prolific purchasers of your goods or users of your services. While all of your repeat customers should get your attention, you may want to make greater efforts at retaining the customer satisfaction of your “superstar” customers. Your resources and time are better spent with these people than with prospects who turn a deaf ear to your marketing efforts.

A Minority of Your Social Media Platforms Bring in Most of Your Web Traffic

It’s unlikely that all of them produce identical results. If you notice a few top performers, focus most of your efforts on bringing more traffic from them. If your resources are tight, you might want to stop working with the worst performing platforms, at least until your resource shortage problem improves.

A Minority of Your Landing Pages Produce the Majority of Your Conversions

If your landing pages address the same demographic, then perhaps you should direct more of your traffic to the top performing pages instead of spending too much time and resources trying to “shore up” the poor performers. A few simple traffic redirects could result in a big increase of your revenue. While understanding why your poor performers aren’t converting is useful, the task should have a lower priority than getting the most from your top performers.

Because of the universality of the 80-20 rule, you should be alert to its appearance in other facets of your business. To best exploit this rule, you need extensive data from your business activities, and analytics that allow you to easily see these patterns.

Our automated marketing and CRM software allows you to set up, track, and monitor social media campaigns, landing pages, and email marketing campaigns. Your customer activity is easily tracked so that you can identify your superstar customers. For more information about this, contact us today.

 

A Glance at 4 Types of Online Marketing Services

Keeping the online presence fresh and vibrant for a business or organization takes hours of dedicated effort. While some people believe multitasking works well enough, many businesses seek assistance with their online marketing goals.  There are many types of online marketing services, ranging from website management to social media consultation.

Here are four types of online marketing services to consider:

Online Reputation Management

The online biographies and profiles of individuals reflects heavily on businesses and organizations. A marketing company or consultant can help with making sure the content is relevant and well-written. Online reputation management may include blog posts, articles, and social media profiles on various sites. Not only do businesses benefit from the online reputation management of their team members, individuals benefit as well. New connections and sales leads may result from a sparkling online presence.

Social Media Management

Many managers just don’t have the time to maintain their social media pages while running their non-profit organizations or businesses. Social media management can include creating campaigns or social media themes. In addition, it can include engaging with audiences online and ensuring that complaints or rude comments are dealt with swiftly. In addition, customer service can become a part of a company’s social media presence, such as answering questions and nurturing sales leads.

Inbound Marketing

Online marketing also often involves inbound strategies. These efforts seek to attract audiences and draw them in, as opposed to reaching out directly. Inbound marketing may include blogs, fresh online content, and multimedia. The more viewers read or share the content or media, the higher the likelihood your audiences will grow.

Website Management

Updating or redesigning a business or organization website is also part of online marketing. Other aspects of website management involves fixing bugs or making adjustments to a site as expectations change. Websites are of paramount importance as people constantly look up services and products on their phones. The look and feel of a website reflects on the overall organization. Therefore, many businesses strive for an excellent user experience and work towards converting interest to action online.

If you would like to learn more about how online marketing services can benefit your company, contact us.

 

App Development

4 Reasons To Automate Social Media

Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your business grow. Check out these 4 reasons for automating social media.

Save Time With Automation: The biggest pro with automation is that you can set up in advance when things post. So depending on how you like to work, i.e. every Monday morning you find a few great articles, write a post and gather some photos to publish on your Facebook profile, you can make your work structure fit in with automating.

To have to post daily can be problematic since you aren’t always in the office, you might not remember to post when you intend to or you might miss out on an article or photo you meant to share but forgot about. Furthermore, if you are using social media correctly you will notice that your audience has higher engagement at specific hours of the day. You want to post during those hours since more engagement means more potential clients. I will also let you in on a little secret: Facebook, Twitter, Google + and Linkedin all check the engagement level of your posts. If they are high more people will see them and more people will then know about you. If they are low they will get pushed down the list and people might never interact with them. Scheduling your posts on the up hours of engagement just helps you make sure you are getting seen and will get seen more in the future.

Brand Showcasing: Branding is one of the most important facets of marketing. It creates a unique identity for your company, product or service. The most important automation tools for social media help users shape a strategy that tells a story with scheduled posts that are synchronized with a business’ other sites. It results in consistent, branded content. With analytics, users discover when is the best time to post content for a target audience.

Curation: Curating content that is time-sensitive is time-consuming. Automation quickly sorts content into defined channels according to relevancy. That means you don’t have to spend hours scrolling through hundreds of memes or images looking for that particular one you remember from last year posted by so-and-so on such-and-such holiday.

Flow: Automation creates the right kind of balance. With scheduled activity, a business no longer bombards followers’ feed with a rapid fire of multiple posts all at the same time. That can quickly become annoying, inspiring someone to click the “unfollow” button. Automation will post relevant, informative, attention-grabbing posts in a steady flow, appearing at the most appropriate times. By spreading out content daily, you increase the chances for it to be noticed and shared. A reliable stream of posts is connected with developing a strong following and audience loyalty.

Words like digital strategy, analytics and curating content may be technical terms that bore you or create a bit of angst. Why bother with it? Stay focused on what it is that you do best. Contact us to partner with digital marketing professionals who get excited when we hear these terms. Take advantage of our expertise as we apply the best social media marketing automation tools to strengthen your brand’s online presence.

 

Social Media Marketing Tips to Help Small Businesses Stand Out

There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition.

Here are some social media marketing tips to help your small business become more noticeable online:

Be bold (but don’t be fool hardy): Social media and boldness can be an addictive mix. In the right quantities, boldness works well to make the best qualities of a business known. However, too much boldness can appear overly prideful. Carefully dial-up or down this aspect of your social media presence according to your overall brand identity.

Have tact and grace: While boldness often works to attract attention, tact and grace offer a certain personalized interaction online. It’s easy to find messages that are overtly sales focused online, but it can be rare to see posts that show off different dimensions of a business. How can your business show off the personalized qualities of your staff and customer service that keep people coming back?

Take your cues from the successes of others. You can find ideas anywhere; be sure to analyze and watch what your competitors are doing/posting. It’s also important to monitor what other businesses and companies are doing that catches your attention. Sign up for social media articles and tips from experts so you can daily or weekly receive emails with all sorts of tips, new information and social updates.

Images are key. Use high quality, crisp visuals. Recent research shows images increase social media engagement: Twitter updates with images in them receive 150% more retweets than those without and Facebook posts with images in them receive 2.3 times more engagement than those without. Canva is a fantastic resource for creating custom images, with free and low-cost options available.

Express gratitude: Consider ways to thank those who have contributed to the success of your small business. Give thanks for the awards or recognitions your business has received over the years. Express gratitude towards your loyal customer base.

Be thoughtful: Small businesses have opportunities to show thoughtfulness that large companies often don’t have. For example, your small business might have extensive knowledge about niche topics that are hard to find elsewhere. You might be able to convey thoughtfulness through a specific tone online. Show off the thoughtful aspects of your business on social media in ways that make sense for your brand.

If you need help with the online presence of your business, contact us.

 

Tips for Developing a Social Media Marketing Schedule

The key to a successful social media strategy is to develop a consistent posting schedule that works for you.  Posting consistently is a great way to increase your social media traffic and exposure. Here are some tips for a great social media marketing schedule.

 

 

Share One Post Multiple Times

It is totally acceptable to share a single blog post multiple times on social media. This especially holds true for Twitter, Google Plus, and even Facebook. You can develop a schedule where you share a post after publishing, again a week later, and once again a month later. On sites like Pinterest, Instagram, and LinkedIn, however, a post should only be shared once.

Type of Content to Share

Don’t jam-pack your schedule with promotional posts. Remember that your goal on social media should be to grow relationships and build an audience for your business. It’s not to turn every new fan, follower, and connection into a paying customer. Try to limit your promotional content to just 20% of your weekly posts, with the other 80% focused on keeping your audience engaged and informed.

Remember, the best way to figure out what type of content your audience is most interested in is to test. Keep an eye on your key engagement metrics (likes, comments, shares, retweets, clicks, etc). These provide insight into which type of content is working, what’s not, and what you could be doing differently to improve your strategy

Use Automation to Schedule Your Posts

Apps like Buffer, HootSuite and our TieiT CRM allow you to schedule your social media postings in advance. If you download the Buffer browser extension, you can use their power scheduler to share a post from the web. From one page, you can schedule something to be shared on multiple accounts at multiple times. If you are going to be sharing one post multiple times, this is a great way to do it.

Know Where to Concentrate Your Efforts

Which social channel you should be spending the most time on will really depend on your niche. If you are dealing with attire, cooking, baking, design or similar niches, Pinterest and Instagram will likely be a large source of traffic. You should analyze where most of your traffic is coming from and then concentrate on building your presence on that channel.

For more tips, please contact us.

 

Professional Social Media Marketing Takes a Load Off of Your Plate

As you might already know, social media can be used to market just about any type of business. By using Facebook, Twitter and other social media sites, you can spread the news about your business and what it has to offer, and you can keep people informed about special deals and more. Social media also offers the option to build and maintain strong relationships with your audience and even gives the potential for your business to become viral.

Unfortunately, though, social media marketing can be very time-consuming. Even if you are fairly proficient at using social media, you might have a lot of learning to do when it comes to using it for business purposes. Then, you may have to spend a lot of time responding to people who leave comments, posting new content and more. This can be incredibly time-consuming and can take you away from the other things that you need to be doing for your business.

Luckily, you do have an option: hiring a professional social media marketing firm to assist you. This can be beneficial for a few reasons. First of all, you can ensure that you use social media to market your business in the most effective way possible, since an experienced firm knows all of the best tips and tricks. Plus, you can ensure that your social media marketing campaign is getting all of the attention that it deserves, all while taking some of the stress off of your plate so that you can focus on other aspects of running your business instead.

If you are looking for a professional team that you can count on for all of your company’s social media marketing needs, contact us at MaaS Pros. In addition to helping with social media marketing, we can help you with all of your company’s other online marketing needs, too.

 

Social Media Marketing: Adjust Your Listening

A common problem regarding social media marketing is the desire to interact with every single user. Social media organizes users like no other platform we’ve seen before, but that doesn’t mean you should get greedy and overextend your marketing campaign. 

There’s a reason we identify and segment target audiences. If you don’t, your message will be too general to resonate with any group in particular. This is especially important to remember in the case of social media. 

Your posts, content, pictures, and contests should all be made for your target audience specifically. Otherwise you’ll have a hard time attracting and engaging users. 

A recent Harvard Business Review article explains how businesses can deal with this problem. According to the article, you should narrowly define your audience and listen only to them: 

“Brands cannot talk to everyone in every social channel, so narrowly define whom you want to listen to and communicate with. Are you targeting Millennials entering the workforce, dads with young children, or senior executives nearing retirement? What are they doing in social media, and where are they doing it? What are consumers saying about your brand, products, services, and competitors?”

Social listening is an effective technique where you sit back and observe how your target audience behaves on social media. You’ll pick up on trends, habits, and tendencies just by listening to what they say. 

Of course, this is only possible if you segment your audience to begin with. There’s just no way to pay attention to everything that every social media user says. Even if you follow a single popular hashtag on Twitter, you’ll get overwhelmed before you can come away with any conclusions. 

Don’t let the vastness of social media distract you from your goals. If you already have a target audience, then focus on finding those users online. If not, then that’s the first thing you should do for your online marketing campaign. Don’t just start marketing to a general audience unless you want to get overwhelmed.

To talk more about social media marketing, or anything else, contact us today.  

 

 

Social Media Marketing Tips for the Holidays

Like many things, social media marketing can feel more stressful around the holidays. It doesn’t have to be, though. There’s no need to make any drastic changes to what you already do, just a few tweaks here and there. Here are some tips to get you through the holidays:

 

 

Choose a holiday theme

Every brand will be dressing up their social media in holiday swag, so how are you going to bring a unique feel? Choose a theme! Whether it’s a color theme like Red, or a value theme like Family, having a through-line for your social media will help you pop. Consumers are more likely to share social media content during the last three months of the year. Take holiday themed photos, create videos and don’t forget to display your holiday cheer.

Run a Social Media Contest

It is no secret that people love to win free products or services. Running a contest or competition during the holiday season gives your business a better chance for exposure, and creates more excitement. Offer prizes such as a discounts towards your business or service and even a goody bag filled with products. Encourage participants to like posts, tag their friends and re-post images to increase the amount of people you reach. You may also like to offer a daily prize draw that will keep consumers coming back to your social media accounts.

Adjust your posting calendar

If you usually have a post set to go out at 7pm daily, maybe skip it on days like Christmas Eve and the first night of Hanukkah. When people are focused on social media for family updates, a branding post sends the wrong message.

Involve current customers 

Retailers often use the holiday season to attract new customers, but don’t forget about your loyal base. Featuring customer stories on Instagram or offering existing-customer-only previews or promotions will make your existing customers feel great.

Be careful about exploiting the holidays

Everyone knows that brands use social media posts to sell, but there’s a thin line between getting into the holiday spirit and exploiting the holiday season for gain. People get sensitive about their particular traditions, so before posting always take a moment to consider how your target audience might respond.

Remember: the holidays are supposed to be fun. Enjoy adding some festivity to your social media, and if you need help please contact us.

6 Reasons Businesses Need Social Media Marketing

In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

Here are 6 ways in which social media marketing can benefit a business.

Social Media Gives You a Wider Reach

With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social Media Marketing Is Easily Sharable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways in which companies can use social media. Without a strong social media presence, it’s impossible to survive in today’s market.

To learn more about how social media marketing is able to benefit your business, contact us today.

 

4 Changes to Make to Your Social Media Marketing Campaign

Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, there is a chance that you are making a few mistakes with your social media marketing campaign. Consider making these changes so that you can see an improvement with your campaign.

Find Out Where Your Customers Are And Target That Channel

You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning. Do your research, identify your customers, find out where they hang out the most, and start right there. Once you have established yourself on 1 or 2 channels, you can diversify and promote your brand across various other channels too. Similarly, if a platform just isn’t working for you – despite your best efforts – it may be best to dedicate the bulk of your time and resources to the channel that is working.

Communicate More

One of the main joys of social media is the fact that it allows you to connect with your audience. If you aren’t taking advantage of this, now is the time to do so. Make an effort to respond to comments more frequently; it’s a great way to find out what your customer base wants and to build strong relationships with your readers. Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content.

Don’t Be So Promotional

Take a look at all of your recent social media posts. If they all seem promotional, it’s time to change your strategy. Obviously, you’ll want to promote some of your products and services, but some of your posts should be educational, humorous or otherwise appealing for your customers.

Always Be Human

There’s nothing worse than a social media channel that looks like its being operated by an autobot. The key word is in the name – it is ‘social’ media, after all. Make sure that your interactions on accounts such as Twitter, Instagram, Facebook and Pinterest, are personable and genuine. Say hello to people in the morning, update them on your work day and share stories that will be of interest to your target audience. Yes, you should advertise your brand/product – but this is an essential part of doing that.

Customers (both existing and potential) want to know that when they are asking a question, complaining or praising, that a real person is on the other end interacting with them. Your social media channels should always feel like they’re being operated by an interesting, intelligent, and funny human being. Be real.

As you can see, there are a few social media marketing changes that you may need to make to your campaign. If you need help with doing this, contact us at MaaS Pros to find out how we can assist you.

 

Does Your Social Media Marketing Approach Miss a Primary Key Element?

If sharing is the name of the game with social media marketing, then creating content that invites Facebook or Twitter followers to do just that would be sufficient. What would you say if we told you that this is actually of secondary importance? One primary key element, if missing, might just be causing your social media efforts to fall flat.

Rethinking Your Branding Approach on Social Media

Too many business owners mistakenly believe that high-volume interactions with online followers are sufficient to create a relationship between the brand and the consumer. If this were true, then it would make sense to spam those unsuspecting followers with countless “buy me” messages. But you already know that this does not work and is, in fact, a major turn-off. Rethinking your social media branding approach must, therefore, look for the missing piece.

Social media reaches a vast audience with the proper implementation. It gives the marketer the chance to veer away from a vertical marketing approach to educate a larger, more diverse, crowd. Social media can be used to demonstrate what makes your company unique and also to highlight the products or services that you offer.

The use of social media gives the consumer control over what they click on. It is necessary to provide them with captivating content to draw them in. People don’t want their time to be wasted and are tired of being bombarded with unwanted information. Studies have proven that the consumer is more receptive to information that they are in control of reading. With that being said, if your business has a strong social marketing strategy you can greatly increase the growth of your company’s follower by providing them with information they are interested in.

Engagement

With proper use, social media creates engagement about your brand, which can give your brand a boost for a many reasons:

Businesses gather truthful information about how the consumer views their company. This is critical information that allows business owners to analyze and identify areas in which they excel and areas that need improvement.

People talk to their friends and share content over various digital communities, which lead to new client acquisition at a very low cost.

Engagement creates a connection between the consumer and a brand, which in turn develops brand loyalty.

Communicating Your Value for Buy-in

The Harvard Business Review (HBR) explains that building a relationship between your brand and the customer relies on the presence of shared values. Whether you sell groceries, cater to the youth market or provide a service, your customers will not build a relationship with your brand unless they believe that everyone is in accord regarding a critical issue affecting the product, the buyer, and the retailer. For example, if you sell woodwind instruments, your shared value could be the belief that jazz is an American art form that must be preserved with the help of student involvement in music.

If you succeed here, you may persuade 64 percent of consumers to build a relationship with your brand. Contact us today to learn more about the brand-building power of social media marketing.

 

Videos: Social Media Marketing Fit for Sharing

At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a while, nothing captures the eye, the imagination and the propensity for clicking the “share” button like a video.

Why Businesses Shy Away from Video Marketing

In a word: money. Entrepreneurs frequently envision big-budget settings with scripts, props, and expensive equipment. Many understand that going it alone, without the expertise in video production, leads to the type of commercial output that you see on cable television in the middle of the night. The sound is off; the colors are too dark, and the acting looks forced. We are here to tell you that you have it all wrong.

Making Videos an Integral Part of Your Social Media Marketing Campaigns

The Visual Teaching Alliance proves that getting to the consumer is best done through the eyes. Sixty-five percent are visual learners, but only ten percent learn through the auditory process. What you say is therefore not as important as what you present. Skilled video marketing experts know how to create brief, 30-second videos that quickly appeal. The brevity of these messages makes them ideal for sharing on social media.

Keep the Core Message Short and Concise

Keep the video to 30-60 seconds. Let’s face it, pretty much everyone in your target audience has a very short attention span these days. If you want a message or offer to be heard by a target audience it had better be delivered quickly. The statistics we pull from our video analytics reporting show video viewership drops off consistently and dramatically after 60 seconds. A beautifully designed and produced online video that’s more than a minute long will most likely not been seen in its entirety by the target audience.

Measure the Results

Like most all online marketing initiatives the analytics gathered from online video viewership can be of tremendous strategic value to marketers and business owners. Being able to measure important metrics such as video views, time viewed, traffic sources in aggregate or for individual videos helps marketers understand when a video is effectively reaching its target audience (and when it’s not). Marketers are always under pressure to show results. Detailed analytics about online videos helps marketers and determine which content, offers and locations are most effective for their video marketing initiatives.

Capitalizing on Your Brand Display

Your social media presence should be a good mix of interactions and posted videos. Backlinks should lead to landing pages. Tie in your website’s development with content-rich blogs. Moreover, add longer videos detailing how-to instructions on your site. Contact us today to find out how our affordable marketing services make this an advertising solution that you can easily incorporate with your local online presence.

 

 

Reach Out To Millennials With Video Marketing

How do you reach the consumer who was born between 1980 and 2000? Interestingly enough, video marketing holds the greatest promise for reaching a customer demographic that we know as Millennials or Generation Y.

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.

Video helps guide millennials through the purchase cycle. You can do so in a number of ways, like including demo videos on product pages or embedding customer testimonials on an “About Us” page. For example, New York Yoga uses video to show potential customers what it’s like to attend their classes. It’s easier than ever for consumers to make purchase decisions and have intimate interactions with brands online.

$200 Billion Purchasing Power (and rising)

The U.S. Chamber of Commerce Foundation reports that this generation has an annual purchasing power of an estimated $200 billion and another $500 billion in indirect spending potential. Mind you, this generation’s highest spending influence potential is still years in the future. Actively wooing Millennials and integrating them into your customer base now may yield profitable sales not just today but also in the future.

Reach the Millennial Customer Demographic with Videos

It is common knowledge that this demographic is what drives social media marketing and television programming as well as the associated ad placement. They set up social media profiles and spend hours interacting on these sites. They love to share content with “friends,” “subscribers” and “followers.”

Not surprisingly, video marketing is an ideal medium to reach out to a generation of customers who unabashedly follow brands across multiple social media platforms. No other marketing tool works as effectively across these platforms as the video. Engaging, colorful, easy to share and quick to generate a buzz, it offers endless possibilities.

Drive Results and Keep Millennials Engaged

Nearly half of millennials consider companies that produce video content as experts on their product or service. As branded video content becomes increasingly popular, companies that capitalize on this opportunity will be seen as early adopters and interesting brands to follow.

Video doesn’t just improve brand perception; it also drives results. In analyzing 2 million tweets posted over the course of a month last year, Twitter found videos boosted retweets by 28%. Liveclicker’s “Video Commerce Report” revealed that companies that include video on product pages see a higher conversion rate and higher average order value.

Aside from the business advantages of video, brands need to understand that millennials simply prefer it to text. In fact, two-thirds of millennials said in an Animoto survey that they would rather watch a video from a company instead of reading text; nearly half said they only watch video on their mobile devices.

Putting Together a Strategy

Since you are dealing with a media-savvy consumer, you cannot afford to take an amateur approach to the message. Instead, consider the formulation of a marketing strategy that incorporates videos and reinforces the message with social media posts, shareable memes and similar ad tools.

Contact us today to learn how to tell the story of your product or service in such a way that Generation Y and Millennials will recognize the value and buy into the message you are promoting.

 

 

Social Media Tools: What Are Facebook Lead Ads?

It has been over a decade since Facebook burst on the scene. Over the years, it has gone through countless changes. One of the most exciting changes were the additional tools now available to help businesses better use the site.

For example, Facebook created tools to give businesses the ability to promote their business through ads on the site. These ads have been helpful in generating sales for businesses. Facebook has now added a new tool to help businesses even more with this process; Facebook lead ads.

What Are Facebook Lead Ads?

Here’s how it works: a user sees a marketer’s ad, along with a call to action such as “submit.” Click on that, and you’ll redirect to a sign-up form that looks suspiciously like the one you would find on a typical inbound landing page, except that Facebook automatically populates information from your profile into relevant fields. Users only have to fill in the missing information, hit “submit,” and they are captured as leads without ever leaving Facebook.

The concept behind lead ads was to help businesses generate more leads through Facebook. So far, it appears to be a fantastic addition. However, there are ways you can make it even more effective for your business.

Get the Sign-up Form Right

Marketers know that the sign up form can make or break your lead generation efforts. That’s no different on Facebook, despite the convenient auto fill feature outlined above.

To optimize your conversions and still capture meaningful information, make auto fill work for you: ask for a few fields (no more than three) that fall outside the automatically filled-in information like your audience’s names and contact information.

This information should be one that helps you categorize leads in your database, allowing you to segment your nurturing efforts based on individual preferences. For example, a fashion store may ask for age and/or color preferences to send only relevant offers, while a smartphone accessory merchant may want to ask for the specific model for which its audience is researching accessories.

Integrate With Your CRM

Facebook leads ads can only be truly effective if you capture your conversions in a meaningful and time-efficient way, and the best way to do so will remain your customer relationship management (CRM) software such as TieiT (www.TieiTapp.com).

In order for this to be effective for your company, you must first determine the best way to analyze big data.

Big data is the large set of information that tells a business more about the patterns, trends and behavior associated with their industry. With this information, businesses can then discover certain groups of people who would be most likely to choose their product or service.

When marketers are looking to target these specific groups of individuals through social media, Facebook allows them to use lead ads. Lead ads are shown in the person’s news feed. When they sign up for the offer, Facebook then populates the form with information that is stored on Facebook servers.

This is something that can help save the reader time and will be a huge benefit to businesses because they will be more likely to sign up for the offer. When this happens, it will be easier for businesses to close sales and improve their standing in their industry.

To learn more about Social media marketing, lead ads or to determine the best way to implement them, contact us today.

 

Investing in Diversity with Internet Marketing Services for Small Businesses

Focusing on a single marketing method is generally a huge mistake because your business then becomes reliant on the success of that particular method to generate enough leads. It is ideal to diversify your marketing efforts, which also includes Internet marketing services for small businesses. When it comes to marketing on the web, you should take advantage of the vast number of opportunities that are available.

Get Started on PPC Campaigns

A highly profitable type of marketing is pay-per-click, as long as it is done correctly. It can take a while for a PPC marketing campaign to get going, but once you start optimizing the campaign based on data analysis, you can enjoy substantial gains in terms of conversion rates and the business that you obtain.

Focus on Content Marketing

Content is such an important part of your online success as a business. However, just as you need to diversify with your Internet marketing methods, you also want to keep your content diversified. Ideally, you should target an array of keywords, which should focus on longtail keywords that are highly profitable. Although these keywords may not receive much traffic on a monthly basis, you can rely on them to be great converters because they generally come from people who are ready to spend money.

Blogging

One of the best marketing strategies for a small business is blogging. By providing your prospects and clients with informative, non-salesy content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you can quickly establish yourselves as an expert in a desired field.

It can also positively impact your SEO. By blogging 1-2 times a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will receive. By adding fresh content to your site and if each of your blog posts includes a call to action, you might even generate some leads from your blog.

Start Using Social Media

Although you might not be a huge fan of social media or use it much on a personal level, you should not miss out on the opportunity to use it in an advantageous way for your business. It is easy to get started, and you can make new posts on a regular basis by sharing new content from your website.

Post online video

Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If you’re concerned about expense here, keep in mind there are some low-budget options that won’t damage your brand while still providing concrete benefits.

Email Marketing

Email marketing is a great way to get new visitors engaged with your business, as well as maintaining relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with an automated marketing and CRM platform like TieiT from MaaS Pros.

Contact us if you would like help with Internet marketing.

 

Content Development: What Makes Digital Content Good?

Content is something that we always talk about in the context of online marketing. Marketers know that in order to enhance their search optimization and interact with followers on social media, they need to create content. But when we focus on content development, how often do we actually consider what makes content good?

Online content is inherently different from more traditional mediums. When someone clicks a blog or article, they have completely different expectations as to when they open up a newspaper or magazine.

This difference represents both a challenge and opportunity for businesses. Yes, online content development is something new and demanding, but it’s also a chance to build a community.

A recent Entrepreneur article talks about online content development. According to the article, two things online content should be is memorable and interactive:

“If you’re going to go to the trouble of crafting content, at least make sure it’s memorable. Traditional advertising used jingles and slogans to capture viewers’ attention. But with interactive content, you have many more options: Add an interactive quiz to engage visitors; Add video cartoons to illustrate an idea; Add audio interviews for case studies; Use polls to help people assess their learning progress.”

Online content was made to be interactive. Why would you just write a traditional article when you could get readers more involved by adding a poll or interactive map? Most people learn by doing something, so adding interactive elements can make your content more effective.

Length. Asking how long a ‘good’ article should be is a bit like asking how long a piece of string should be. A good article can be 300 words or 1,500. The important factor is that the length does justice to the subject matter. Certain topics, such as academic reviews, ‘how to guides’ and political thought pieces will be better suited to long articles, where image-heavy articles will be scored highly despite being light on word count. At any length, the cardinal sin is padding. Internet users are used to being able to digest quickly and move on, so adding unnecessary words can be a killer.

Be counterintuitive. This can also be called ‘having the element of surprise.’ Really great articles are those that provide a different angle on a known subject and present completely new ideas and discoveries that can educate and inform. A lot of online content doesn’t actually add anything new to conversations or simply states the obvious. Content that surprises and offers a new angle is what will excite and engage readers.

The other characteristic you should shoot for in your content development is memorability. Memorable content is more likely to get shared and even become viral on social media. Moreover, people will actually think back to it sometime later, rather than it just being a short-term fad.

With all the emphasis on content creation today, marketers should take more time to consider the quality of their content. To talk more about content development, or anything else, contact us today.

 

Is Your Social Media Marketing Campaign Introverted or Extraverted?

Extroverts typically dominate social media. They’re quick to post new links and thoughts about whatever is current at the time. Since it’s easier to fire off ten shorts posts rather than one in-depth one, our newsfeeds are often filled with extroverts.

When it comes to social media marketing, however, introverts are at an advantage. Effective social media marketing isn’t about how many posts you make per day, rather it’s about how in-depth and informative your content is and how much discussion you can generate with it. 

Introverts and social media are made for each other. According to a recent Mobile Marketing Watch article, the combination of blogging and social media marketing is a great tool for introverts: 

“Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself…. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites.”

Schedule your emails, tweets, status updates and blog posts at the right timewhen you have a captive audience. You want to catch your audience not only when they’re checking their messages and news feed, but when they might have a few minutes to click through a link and check something out.

Do you know what would happen if your business kept making superficial posts? Your followers would unfollow you. That’s because they don’t necessarily want constant updates from a business. 

Instead, they want to learn from you. That’s the reason they followed you in the first place. They expect to see quality content that they can digest and share with friends. They hold you to a different standard because they expect to benefit in some way. 

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.

Of course, whether you’re introverted or extroverted will be no indication of your social media marketing success. Still, we recommend that your company’s Facebook posts mirror an introvert’s, that is, they’re thoughtful, in-depth, and can start a great discussion. That’s how you’re going to attract new followers and generate leads on social media. 

All in all, social media marketing can help your business win new customers and engage with a broader audience. Making it work requires time, effort and some strategic thinking. By knowing your audience, interacting with them on their terms, and making engagement easy and attractive, you can elevate your brand and even drive revenue. Not bad for 140 characters or less.

The quality of your content has a big impact on your social media campaign. To talk more about your social media marketing campaign, or anything else, contact us today. 

 

How Does Social Media Marketing Build Your Brand?

Creating brand awareness is a cornerstone of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do you combine your product with effective social media marketing practices? Whether you want to sell products, or gain subscribers, they’ve got to know who you are in the first place.

Create and Maintain Your Social Media Presence

Did you know that plenty of companies have not yet set up a social media presence? Whether it is the entrepreneur, who is just starting out, or the small business owner who has been operating for a couple of years, any kind of business benefits from a professionally set up social media account. It is fair to say that a Facebook presence is vital. Yet when your product or service lends itself to visual displays, an Instagram or Pinterest setup is just as important.

Excellent Content Development Comes Next

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that your viewers will want to read and share, rather than publishing content just to meet some arbitrary publishing calendar. Every piece of content you share should support your brand image.  It is a common newbie mistake to post “buy me” messages and very little else. Social media marketing fails when you do not provide content that other participants on the platform want to share. A clever meme or informative post is much more likely to be shared by other Facebook users than a picture of your product with a “buy me” message.

Leverage Influencers

Publishing great content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely to get lost in the noise. While you will eventually build your own audience through the creation of great content, this strategy will take time. A much faster approach is to leverage the audiences of well-known experts in your industry. Some ways to go about this include: mention their names or cite their websites in your content, tag influencers you have referenced when sharing content on your social platforms and email the experts to let them know they have been referenced in your work.

 Remember to Be Social

Build relationships with other social media platform users. When someone comments on your post, respond. Follow up on questions and tag users by name to let them know of your answer. If your profile only shows sporadic posts, you miss out on opportunities to bring brand awareness to those who interact with your company.

Granted, this does sound like a time-consuming process. However, if you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand building efforts are going to pay off in the long-run. In addition, reaping the benefits from this practice calls for a combination of different marketing approaches that merge for optimum brand positioning. The MaaS Pros digital marketing agency specializes in working with companies of all sizes to create highly effective social media marketing strategies. Contact us to discuss the latest marketing tactics for your brand.