Tag Archives: social media

6 Reasons Businesses Need Social Media Marketing

In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

Here are 6 ways in which social media marketing can benefit a business.

Social Media Gives You a Wider Reach

With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social Media Marketing Is Easily Sharable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways in which companies can use social media. Without a strong social media presence, it’s impossible to survive in today’s market.

To learn more about how social media marketing is able to benefit your business, contact us today.


Email is Among the Most Effective Affordable Marketing Services

Entrepreneurs and new start-ups rely on affordable marketing services to grow their businesses without dedicating too much of the advertising budget to promotions. Did you know that email marketing excels at attracting new customers, keeping current ones loyal and saving you money in the process?


Email Marketing by the Numbers

If you have been thinking that email marketing is so yesterday, you are not hip to the latest trends. Entrepreneur Magazine reveals that with a return on investment of 4,300 percent, you have the potential of generating 50 percent more sales with this medium. In addition to being advertising giants, emails also succeed in building relationships with current and prospective customers. Of course, the trick here is to create email-marketing campaigns that consumers want to be a part of. This is where social media comes in.

Mobile-Friendly Design

Over 65% of all emails are opened on a mobile device first. If you don’t optimize your marketing emails for mobile devices, you risk alienating a massive segment of your users. Mobile devices give email marketers an unprecedented opportunity to reach customers anywhere and at any time. You only have about 15 seconds to catch their attention, however, so make sure that your marketing message is clear and quick on its call to action. To ensure your emails are read, analyze the platform and device preferences of your email subscribers regularly to be sure all email creative is mobile-friendly. 69% of mobile users delete emails that aren’t optimized for mobile. Since a poor user experience could mean unopened emails, no click, or plainly put, no ROI, consider testing a responsive email design.

Personalize and Customize Emails

Marketers have more information at their fingertips than they’ve ever had. Use that information to micro-target your customers. Identify specific groups in your subscriber list. When you have a better handle on who these groups are and what makes them tick, use personalization and customization tactics to feed them tailored marketing communications that speak exactly to their needs and desires. A recent study by the Campaign Monitor found that personalization increases open rates by 26%. Personalization can yield transaction rates as much as six times higher.

Integrating Email Marketing with Social Media

For the ultimate one-two punch, it makes sense to combine your email campaign with the social media platform of your choice. Both are affordable marketing services that allow entrepreneurs and start-ups to compete locally and globally. Although there are no hard and fast rules for integration, some methods work almost organically.

For example, simply include a Facebook or Twitter icon in your emails. Encouraging readers to interact with you on social media is invaluable when you need to grow your following. For those already following you on social media, create an email sign-up that lets these folks get your emailed newsletters and special offers. Incentivizing social media sharing of email content is possible with targeted promotions, contests and games.

Continually Optimize Email Strategy

Getting great results requires continuous improvement and iterations on all elements of email. Design and implement a process that optimizes everything in your email marketing strategy. This includes elements like copy, design, calls to action, subject lines, landing pages, frequency, and more. Set up tests for everything, and keep testing. This is the only way to find out what’s really working, what’s harmful, and what’s dead weight. It’s not enough to just test, either. Be ready to implement improvements for your next campaign continuously. This is a process that never ends.

Contact us today to learn more about email marketing and marketing automation as well as other affordable marketing services for your business.



How Social Media Improves Your SEO

A common misconception regarding social media marketing is that search engine optimization (SEO) plays no role in the practice. In this blog we’ll explain how the two are linked and what you can do to turn this into an opportunity.

Google has its eyes on all your online marketing efforts. Whether you update your website or post new content, Google will factor it into your page rank. Social media is not excluded from Google’s jurisdiction.

There’s still no clear formula concerning how Google weighs social media in its algorithm, but its general effect is clear. From what we can tell, relatively important social media activities affect your SEO.

“Relative” is the key word there. Google takes into account how many followers you have and equates it in your company’s authority. According to a recent Forbes article, the more followers, likes, and shares you have on social media, the bigger you’ll be on Google’s radar:

“One factor Google takes into consideration for domain authority is the following you have on your social platforms. As a simple example, if your brand has 10,000 likes on Facebook and 10,000 followers on Twitter, you’ll have a higher authority and higher search rankings than a similar brand with 100 likes and 100 followers. Build you’re following by regularly posting interesting material, and engaging your audience directly by responding to their comments or opening up public discussions.”

So what does all of this say about your social media strategy? Two things, essentially. First of all, you need to build your follower base on Facebook and Twitter. The more followers you have, the more activity and interaction you’ll be able to generate.

And secondly, you need to post and share content with followers. If your content is truly good, then followers will share it willingly on social media. This increase in shares and likes will have an impact both on your social media marketing efforts and SEO. It’s one of the best possible outcomes for your online marketing efforts.

To talk more about social media marketing, or anything else, please contact us. Thanks.