Tag Archives: web design

Website Development Trends for Success

With new coding frameworks and design practices being implemented on a yearly basis, it’s important for webmasters to stay on top of the latest trends. So if you’re looking to build a professional website that’s aligned with the latest web development trends, check out the following tips.

 

Say Goodbye to Flash

Flash has long been the preferred framework for online media playback, but it’s slowly going the way of the dinosaurs. Both Google and Mozilla have stopped supporting the Flash plugin for their respective browsers, and even developer Adobe is now discouraging webmasters from using it.

HTML5

HTML5 is the latest version of the HyperText Markup Language used to create websites. As noted in an article published by DailyMail, HTML5 is a better solution for media playback than Flash; it’s faster, more secure and doesn’t require plugins. Webmasters can simply use the HTML5-compatible video and audio tags to play media.

Other benefits of HTML5 include the following:

Offline web caching

Compatible with all major web browsers

Cleaner code

Future-proof

SSL Encryption

If your website is directly involved with financial transactions (e.g. customers input their credit/debit card information to buy a product), you’ll want to implement an SSL certificate. Short for “Secure Sockets Layer,” this encrypts data between a web server and a visitor’s web browser, preventing prying eyes from intercepting and deciphering the data. Technical jargon aside, SSL

Mobile Compatibility

We can’t talk about web development trends without mentioning mobile compatibility. It’s estimated that over half of all Internet users now get online via a smartphone or tablet instead of a desktop computer. So webmasters who fail to provide a mobile-friendly environment for their visitors could lose a significant chunk of their traffic. Furthermore, Google has been rolling out mobile-friendly algorithm updates, meaning websites that function on mobile devices will receive a slight boost in their search ranking.

Security everywhere.

Mobile is becoming more and more prevalent and this can have its own downsides. Mobile is becoming a focal point of security breaches and a lot of effort will be put into making sure apps are as secure as they can be.

Internet of Things (IoT) will have a huge impact

The Internet of Things has taken app development to a new level. According to Technavio, IoT will grow by 31.72% (CAGR) between 2015 and 2019. Gartner also predicts that at least half of the IoT development will come from startup companies which are in business for less than 3 years. By linking smart objects to the internet, IoT enables the exchange of data that was never possible before. As more and more devices are being connected and accessible to the network, we’ll find web developers coming up with upgraded solutions to help users control and communicate with their everyday gadgets and equipment.

Flat Web Design

From Google’s Material design to Microsoft’s Metro theme, everyone seems to be using a flat design, and for good reason: it embraces a minimalist approach that eliminates unnecessary graphics and elements. Because it scales with smaller screens, following a similar approach with your web design will reduce the risk of compatibility errors.

Don’t let your website suffer from poor design practices, contact us to learn more about our industry web development services.

 

Change Web Hosts, Domains, & More Without SEO Interruption

Moving to a new web host, changing URLs, replacing a current web design, switching content management systems, and/or a company merger is seamless on the surface.  Visitors won’t notice much difference.  Underneath the surface, businesses struggle to maintain visibility in search engines.  This large overhaul will have an effect.  The question is ‘how much?’

 
The answer: It depends.

 
Certain reasons won’t change anything.

 
• Theoretically, changing a domain name/URL to something different is the most seamless.  What companies need to install is a 301 redirect to connect users from the old domain to the new one smoothly.  Also, change the back links from top directory, blogs, and third-party websites to the new address.

 
• Likewise, another change, moving to a new web host, won’t affect search engines either…as long as the site is small.  Sites under 1,000 pages are ‘small’ and will redirect to the new site uninterrupted.  Anything over that requires an effort for a smooth transition.  Similar to the URL change, make sure the back links from third-party websites are up to date.  For both reasons, never close down the old web page until Google, Yahoo, and Bing spiders find your new site and index the change on their result page.

 
• Finally, company mergers are never easy.  The key to a successful merger is to inform customers and search engine spiders about the new location.  Make changes to third-party directory, blog, and industry-related back links.

 
Other reasons will have an effect.

 
Shockingly, web design does affect search engines.  Web design companies and clients are too busy focusing on website development, efficiency, and functionality.  The problem with that is URL syntax (i.e., .htm, .html, .aspx, .php) will differ from the previous one.  This confuses search engines.  As long as the URL syntax stays the same, the transition will go smoothly.  Just add 301 redirects and switch back links from top websites to reflect the change.  Add 404 pages to sites that cannot switch to the new system.  The content management system provides a similar effect because a different company is handling contact information.

 
Search engines aren’t mind readers.  Spiders index pages based on its current location.  Make the changes based on the reasons in this article, and search engine spiders will understand and respond accordingly.  Feel free to contact us and we will assist with any questions, concerns, or web projects of interest.

Website Responsiveness Should Be Dynamic and Intrinsic To Its Design

It goes without saying that most thriving businesses have a tablet or smartphone versions of their website. It has become second nature to establish a web persona, either through a mobile website or app, to drive business, sales, services, and products.

Unfortunately, however, not all of these mobile versions are created equal. Many lack the responsiveness to make them viable and sometimes even user friendly. Here are some cost effective and time-saving techniques of responsive web design.

Basics are Important

In order to be responsive, a website should be flexible, fluid, and use something akin to CSS3 Media Queries to render the site for use on all sized screens and across various resolutions. This enables all fonts to be available for every individual device, in a legible and clear form that is both aesthetically adaptive and proportionate.

CSS3 Media Queries

In the old days of website adaptability switching between devices simply meant a switch of theme through CMS-based platforms, or even sometimes creating an entirely new version of your website, one that most often didn’t offer nearly the same user experience and ease of use.

The World Wide Web Consortium (W3C) candidate recommendation, while new, is a feature on the fast track to becoming a solid media query that CSS3 brings. A media query is essentially a set of conditions used to set the rules for color, height, width, that renders a display for different devices. Further, media queries can be coupled with CSS3 transitions, adding animation and visual texture to a site.

Conclusion

Responsive web design is perhaps the best current way to give a positive user experience to the widest (and growing) number of platforms and devices. Progressive web development should be focused on content delivery to the largest swath of users possible, on as many devices that exist, in the simplest and easiest manner that can be devised.

Is your site dynamic? If you said no, contact us for more information on how we can help. And for great insight and guidance into internet marketing, download our ebook today.