Tag Archives: web development

Internet Marketing Services for Small Businesses: Why It’s Worth It

If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, but this is not the case at all. The truth is that your small business can almost surely benefit from internet marketing, no matter what industry you might be involved in.

Consumer Expectations Have Changed

Online marketing didn’t take off for small, local brick-and-mortar businesses as quickly as it did for bigger companies and corporations. In the past, small businesses still gained a lot of their patrons through word-of-mouth and more traditional advertising, such as billboards, signage, direct mail, newspaper ads and other similar methods of marketing.

Nowadays, though, it seems as if everyone is online. Even those who are looking for local businesses might get on their laptops or their smartphones to look for options, to read reviews and to get information, such as business hours or pricing information. We don’t stop in for a visit and we don’t look it up in a phone book. People expect you to have a website, and it you don’t, they may doubt your legitimacy and disregard you as a potential option. There is a minimum standard that consumers expect to see of businesses online, so work to achieve at least that. If you don’t have this information online, or if it’s not easy to find, you might just lose your potential customers to other businesses that have put in this effort.

Your Competitors Are Online

Just because you’ve been reluctant to adopt an online marketing strategy doesn’t mean your competitors haven’t. They could be conquering the digital landscape, attracting your potential customers and offering a better first impression to anyone searching for businesses like yours in your area. To make matters worse, every day they continue to follow these strategies is another day they will be ahead of you.

Speed of Change

Finally, I want to point out the rate of change in technology. Big breakthroughs in technology, such as high-speed Internet and mobile devices, make us more dependent on the Internet and less dependent on physical locations every day. This means online marketing on a consistent scale for the long term. If you don’t think online marketing is important for your business today, there’s a chance you could be missing out. Remember this is a long-term investment.

Luckily, online marketing can make it easy for new customers to find you, for old customers to get information and connect with your business on the internet and more. If you’d like assistance with planning, putting together and running an online marketing campaign for your small business, contact us at MaaS Pros today to find out more about how we can help.

 

Website Development Trends for Success

With new coding frameworks and design practices being implemented on a yearly basis, it’s important for webmasters to stay on top of the latest trends. So if you’re looking to build a professional website that’s aligned with the latest web development trends, check out the following tips.

 

Say Goodbye to Flash

Flash has long been the preferred framework for online media playback, but it’s slowly going the way of the dinosaurs. Both Google and Mozilla have stopped supporting the Flash plugin for their respective browsers, and even developer Adobe is now discouraging webmasters from using it.

HTML5

HTML5 is the latest version of the HyperText Markup Language used to create websites. As noted in an article published by DailyMail, HTML5 is a better solution for media playback than Flash; it’s faster, more secure and doesn’t require plugins. Webmasters can simply use the HTML5-compatible video and audio tags to play media.

Other benefits of HTML5 include the following:

Offline web caching

Compatible with all major web browsers

Cleaner code

Future-proof

SSL Encryption

If your website is directly involved with financial transactions (e.g. customers input their credit/debit card information to buy a product), you’ll want to implement an SSL certificate. Short for “Secure Sockets Layer,” this encrypts data between a web server and a visitor’s web browser, preventing prying eyes from intercepting and deciphering the data. Technical jargon aside, SSL

Mobile Compatibility

We can’t talk about web development trends without mentioning mobile compatibility. It’s estimated that over half of all Internet users now get online via a smartphone or tablet instead of a desktop computer. So webmasters who fail to provide a mobile-friendly environment for their visitors could lose a significant chunk of their traffic. Furthermore, Google has been rolling out mobile-friendly algorithm updates, meaning websites that function on mobile devices will receive a slight boost in their search ranking.

Security everywhere.

Mobile is becoming more and more prevalent and this can have its own downsides. Mobile is becoming a focal point of security breaches and a lot of effort will be put into making sure apps are as secure as they can be.

Internet of Things (IoT) will have a huge impact

The Internet of Things has taken app development to a new level. According to Technavio, IoT will grow by 31.72% (CAGR) between 2015 and 2019. Gartner also predicts that at least half of the IoT development will come from startup companies which are in business for less than 3 years. By linking smart objects to the internet, IoT enables the exchange of data that was never possible before. As more and more devices are being connected and accessible to the network, we’ll find web developers coming up with upgraded solutions to help users control and communicate with their everyday gadgets and equipment.

Flat Web Design

From Google’s Material design to Microsoft’s Metro theme, everyone seems to be using a flat design, and for good reason: it embraces a minimalist approach that eliminates unnecessary graphics and elements. Because it scales with smaller screens, following a similar approach with your web design will reduce the risk of compatibility errors.

Don’t let your website suffer from poor design practices, contact us to learn more about our industry web development services.