Tag Archives: website design

How to Use a Entrepreneur-Specific CRM to Focus on Web Design

Small businesses are different from larger ones. It’s not just a matter of scale. Larger businesses have to focus on juggling an expanding internal infrastructure, quality control for a variety of legacy products, and international offices. But small businesses need to focus almost exclusively on marketing.

While cash flow issues and providing services without losing money are definitely problems unique to small businesses, the largest struggle is marketing. You have to build your SEO from nothing. You’re not expanding, you’re starting from scratch. That means you need a CRM that’s built for a new business, not something you can slowly customize and modify into a rough system. Here are two features you need:

A focus on A/B testing.

The only way to succeed in digital marketing is to act deliberately. That means testing different strategies, experimenting with different campaigns, and finding what methods of communication resonate with your audience. A/B testing is a strategy that lets you compare changes to unique factors to decide what works best for your business.

For example, you might test whether a landing page works better with a live video or an explanation. You might experiment with different font colors. Even the order of customer reviews on your landing pages could alter customer behavior. But each change might only result in a small percentage of changed behavior. That doesn’t mean it isn’t worth testing. It means you need a portal that can keep track of the changes and the results for you.

Integrating your A/B testing with your CRM lets you track the customers that came through different iterations of your landing pages. Not only can you see which one results in more conversions, you can see if different test pages result in different types of clients, or if page A has more conversions but page B’s conversions are more profitable. Every bit of data you can get on your customer’s behaviors should inform your business model.

Better website optimization.

A/B testing is a very deliberate way of getting information. You create two (or more) copies of a page that are identical except for a single detail, and you get the results to support your final design choice. But that’s not the only way to decide how to revise your website.

Website optimization, in general, is all about finding friction points on your business site. There are tools that can find what page a significant amount of traffic leaves from. If everyone who goes to a certain page exits your website, that’s a clear indication that that page either doesn’t work or has an element consumers don’t like.

There are also tools to see where visitors spend most of their time. If most customers take a certain path to the checkout page, you need to make that path easier on both desktop and mobile devices. If most readers get three-quarters of a way down long-articles, that’s where you need to put a call to action.

While there are plenty of portals that show these results, those numbers aren’t driving action. But a CRM propels your employers into action by changing results into tasks and reports into a workflow. Even self-starting employees work better if their workflow shows them a which element needs to be changed and then directs them to make a change. Having employees glance through a separate analytics tool, decide on a task, and open a project on their workflow has a lot of switching costs that delays or hinders work.

CRMs should always give your employees direction and resources so that their day is as productive and organized as possible. Make sure your CRM is focused on the goals that are most important to your business by going to MaaS Pros here.

Website Development for Tradesmen

In the Information Age, fewer and fewer people pick up the phone to research companies they want to do business with. They turn to their favorite web-browser and search for what they need. If your business doesn’t show up in their online search, their money will go to someone else.

Where do you start? What do you include? Your website is a potentially powerful marketing tool. It isn’t just an old-fashioned newspaper ad with your contact information and a list of your services.

Here are some things to help people remember you and come back for more when doing website development for tradesmen.

Show customers testimonials and previous work

People like to see what they are getting before they buy. This is especially true of expensive works like fitting a new bathroom or decked garden area. Unfortunately for tradesmen this can be difficult as most of their previous work will be in other people’s homes. With a website, you can show pictures or videos of your best work alongside customer testimonials. A major headache for people looking to contract a tradesman is trying to filter the professionals from the cowboys. By showing them your previous works on your website you can put their mind at ease and increase the likelihood that they will pick you out of the crowd.

Gain good search engine rankings easily

Search terms involving both keywords relating to your profession combined with local town names will have little or no competition. So it is possible for new websites to claim these search terms and easily gain first place rankings. This is particularly true when combined with google local service. Imagine the advantages of having a map to your business premises and a phone number appear first on google for search terms such as ‘plumbers in Raleigh’ and ‘find a roofer Raleigh’.

Helpful information

Helpful information about your area of expertise in the form of blogs engages both potential and existing customers. Are you a painter? Blogs about choosing colors and types of paint are always in demand. Are you a plumber? Create goodwill by explaining when customers can do repairs themselves and when they need to call you.

Social media integration

Everyone has their favorite social media platform. Can you be reached on Facebook? Twitter? Instagram? Others? Your website needs to connect to popular social media platforms. And you need to know what sorts of posts go over well on each. Social media is the new “word of mouth.” People ask friends about who to hire for trade jobs on social media. If they can’t easily reply with your online contact information, their project goes to another business.

Professional First Impression

Many small businesses don’t have websites. By getting a website designed for your business you will be showing your customers a sleek and professional front giving them more peace of mind when it comes to contracting your services. The internet doesn’t easily differentiate between big and small businesses. A major contractor turning over millions of dollars a year can have a terrible website while a local provider can have an excellent one. So even a new website has a good chance of succeeding if developed properly.

Does all of this sound like a lot? It is sometimes overwhelming, especially when you are often out of the office on job sites or meeting with clients. Let us help you. Contact us for your website and social media management needs.

 

 

Website Development Experts Reveal Design Trends to Incorporate Now

Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to follow suit.

Top Trends Emerging Now

Customization is a huge influence on trending designs. Whereas in the past, plenty of websites looked very much alike in layout and page definition, this cookie-cutter approach is no longer feasible. You have undoubtedly noticed that some competitors are now showing off large type on their websites’ home pages. In fact, sometimes the images cover up a bit of the bold text.

This trend results in a reduction of home page text and a design direction that features overlaps as normal and even desired. Also gone are the days of the carousel images. Since they do not allow for SEO tags, web development specialists have not liked them anyway, but customers could not get enough of them. These scrolling image banks now make room for static banners with high-frequency updates. Making SEO more effective with this layout is a snap.

Photos have always been used throughout websites to capture and keep the visitors attention. This year, we’re trying to find ways to incorporate more and more photos than ever before. While keeping a certain amount of text on a page is important for SEO purposes, visitors LOVE to see pictures. Photos help tell a story and give a website the overall “feel” for a company, their services and how they operate.

Utilize video headers. In the same way that animations are becoming more popular to use on website, videos and motion is a powerful way to keep the visitor’s attention. Videos add interest to a website, especially when used right at the top of the home page. Videos can tell a story about your business much more quickly than paragraphs of text to be read would.

Elements to Avoid, Eradicate and Expunge

Since website layouts are headed for more visually attractive, image-rich designs, intro pages must go away. These are the pages that load before the home page, feature music and even start videos. A customer searching for Scottish fold kittens and associated accessories does not want to hear the tragic tale of Loch Lomond playing in the background.

There seem to be a big fascination when it comes to floating elements in a website. Floating menu bars that stick around even after the users have scrolled down to the footer, floating social media icons that clearly begs to be clicked, and floating sidebar advertisements. This happens both on desktop and mobile websites. Here are a couple of reasons why this is bad: People who have small screens can’t fully see the content available, it’s obnoxious and design-wise, they don’t look good at all.

While you are updating your website to be in tune with new trends, get rid of the chat pop-ups. If the customer needs more information about your products, you know that you need to revamp your listings. That said, “Contact Us” links should be copious and sufficiently large. To learn more about additional new trends in business website development, contact us and talk to our skilled experts.

 

 

The 7 Deadly Mistakes of Landing Page Optimization

The art and science of landing page optimization dictates that consumers should click through links taking them to relevant secondary pages. Marketers in the know actually create multiple landing pages that support traffic segmentation not only by user type but also by geo-targeting. That said, there is plenty that can go wrong here. When your bounce rate is eclipsing your conversion rate by leaps and bounds, it is time to see if you are committing one of the deadly mistakes.

No Product Picture

Your potential buyers want to see your product. Too many businesses launch directly into a marketing presentation without offering an attractive image of the product. Even if you sell a service, consider the value of presenting a staged image that shows your representative performing the service.

Clutter

When you sell your home, the first thing a real estate professional tells you is to remove the clutter. When you sell a product online, does it not make sense to do the same thing on your landing page? When you have a variety of images with varying sizes, info-graphics, testimonials and videos cluttering up the page, you detract the would-be buyer from clicking the right links.

Having too much Text

Having too much test on the landing pages of your website is not helpful for your visitors. Keep in mind that the landing page should get the user’s attention and make him/her understand the basic features of your product or service. The rule of less is more applies in this situation. Present the most important aspects of your product/service and provide them a way to read more details if they want.

No Buzzwords

Each product or service has its buzzwords. Yet did you know that these terms are organic and therefore subject to (in) frequent change? Do you want to sell services related to “social media marketing” or “online marketing?” Believe it or not, the number of hits each buzzword receives tells the story of what is currently in.

Questionable Call to Action

Although it is frowned upon to put “buy me” in all caps on your page, there does need to be a very clear call to action. Tell the consumer if you want a buying decision, a newsletter signup or a request for a free trial product. Not only do you have to define your goal for the page and the action that you want the consumer to take, but also present it toward the top of the page. Eye-tracking charts have proven that this is the money spot.

No A/B Testing

You do not know that your landing page works well until you have tested it. No amount of theoretical planning can predict how the consumer reacts.

Lack of Trust

Another reason why you might have low conversion rates is because the potential clients that visit your website do not trust you. In order to resolve this problem make sure you have a well-designed website which is an indication that you are a serious company.

Contact us today if you are ready to learn more about landing page optimization and work with someone who can get it done right.

 

 

Top 4 Search Engine Marketing Mistakes to Avoid

In between website development and landing page optimization, your business has to focus on positioning itself as a local thought leader in your niche. Doing this involves targeted search engine marketing that appeals to your local consumer base. Yet in this context, it is possible to make mistakes when you are unaware of the ever-changing aspects of content development and search engine optimization.

 
Failing to Think Like a Consumer

 
You have found the ideal pay-per-click (PPC) term that encapsulates everything your business stands for. Granted, it is a high-cost term, but you are willing to spend the money. The problem arises when this particular term is not something that your targeted customer would be searching for. The failure to think like a consumer and instead target the industry insider is costly.

 
Insufficient Tracking Metrics

 
What constitutes an excellent return on investment (ROI) for your PPC strategy? What would you consider acceptable – but only just? If you do not work with tracking software and analytics tools that give you clear information about your search engine marketing ROI, it is impossible to further define your strategy.

 
Questionable Inbound Links

 
When another website links to yours, it signals to the search engines that you are an authority in your niche. The problem arises when the websites that do the linking are associated with link farms or pay-to-play pages. What you want instead are highly authoritative sites that affirm your standing. This type of link building calls for expertise and an insider’s look at what search engines promote or penalize.

 
Part-time Efforts

 
Search engine marketing is not a part-time endeavor. It requires expertise, industry knowledge, dedication to a content strategy and a continuous honing of marketing strategies based on metrics. Unless you are running a business where your staff handles all of the day-to-day aspects of production, consumer interaction and associated tasks, it is a tall order to do all that and then add the online marketing to the mix. Leave it to the professionals for best results.

 
At MaaS Pros, we understand that marketing your business is no small feat. Contact us today to find out how we can help you.

Website Design: Free vs Premium WordPress Themes

One of the many perks of using a popular content management system such as WordPress is the enormous selection of themes both premium and free. A quick glance at a few of the better free themes may make you question whether there is any point to getting a premium theme. Why spend money when there are so many smart looking free themes available? The following comparison of both types of themes should help in deciding which to use for your website design:

 

Free Themes

 

Beyond the fact that they are free, their main benefit is that there is an abundance of them available that you can try out without commitment. Since installing them is a simple matter of clicking a few buttons, you can try out tens or even hundreds of them if you have the time. Free themes are great if you aren’t sure what you want in a theme. By trying lots of them out, you will quickly learn the pros and cons of their various features and will come to understand what types of limitations you can and can’t live with.

 

However, there are a number of problems with free themes. They generally have fewer features and are less flexible than premium themes. Most have no customer support to help you out if you experience problems.

 

Many free themes are created by individuals who have no desire to keep their code up to date. This is important because the WordPress content management system is constantly evolving and makes frequent updates. Sometimes a WordPress update may break a theme. If the developer has disappeared, then you are out of luck. In addition, you will have to exercise care in not using a theme that is infected with a virus or malware. This can usually be avoided by only using those with a good user rating.

 

There are some themes that don’t have the above problems but they are relatively few in number. They also tend to be very popular which means that your website will resemble the hundreds or thousands of sites using the same theme.

 

Premium Themes

 

The benefits of premium themes are the reverse of the downsides of free themes. That is, premium themes are feature rich, very flexible, and have customer support. They are usually made by small companies who can be counted on to be around for a long time. Their code is also kept up to date so you won’t have to worry about your theme getting broken by a WordPress update. In addition, known bugs and security holes are quickly fixed.

 

Most premium themes are between 35 and 100 dollars. If you know what you want to do and find a premium theme that looks good and fits your needs, then you should buy it. It will save you a lot of time which means you can focus your efforts on the content of your site and getting more business.

 

One downside to premium themes other than having to pay for them is that their features and flexibility may require a bit more time in learning how to use them.

 

For more information on website design, contact us today. Please feel free to download our free Internet Marketing Ebook.

 

 

Exercise Simplicity to Achieve a Great Website Design

Although there are many details to consider ensuring a website looks and functions perfectly, there is nothing wrong with exercising simplicity in your website design. It is essential to understand that there is a distinct difference between keeping it simple and being too simple. For instance, while a header may seem like the perfect place for a high-resolution image to attract potential customers, keeping it simple with an appealing title and tagline can have an even greater response from the majority of visitors.

 

Do Not Underestimate the Importance of the Typeface

 

Certain typefaces look better than others, which means you should focus on the ones that look best, and then use them for the content of your website. It is possible to get great suggestions from a web designer, but more importantly, you want to use them for implementing the use of visually-appealing text. Organization is just as important as the content you use, and the typeface used. It is usually best to go with san serif typefaces for headlines and serif typefaces for body text as they both provide advantages that are specific to what you should be trying to accomplish each one.

 

Avoid Using Too Many Colors

 

Just as a poor typeface can be distracting and unappealing to visitors, too many colors can have the same effect on web users. For instance, imagine your favorite sites, the majority of them have a color scheme, and it usually does not include an outrageous number of drastically different colors. It is beneficial to apply this same understanding to your website, and this means sticking with a few neutral colors, and then a single standout color to enhance the appearance of your website, but without looking unprofessional.

 

Extra Space Is Better than Clutter

 

It is not a requirement to fill every bit of space on a page, so do not think you need to do this. For the most part, it is much better leaving blank space, which applies to brick-and-mortar businesses, as well. Covering every bit of space available makes for an uncomfortable experience, which means you need to learn how to use blank space to your advantage, and this is something a web designer can help you accomplish.

 

Feel free to check out on my eBook on internet marketing, and if you are interested in website design, contact us for more information.

 

Aim for Niche Markets Using Website Design

Niche markets are a valuable resource in growing your business.  Instead of tackling big companies from the start you can build a following in another way.  The good news is that you will have fewer competitors.

 

The purpose of Website design toward a niche market is maintaining the same theme throughout the website.  Content, color, multimedia, layout, structure, interior links, third-party links and logo must be consistent.  For example a plastic surgeon website would have their logo and company colors.  There would be before and after photos, helpful blogs about plastic surgery, bio about the plastic surgeon and videos about the company.  There would also be graphics of doctors and beautiful, happy people while maintaining an inviting, hopeful and professional atmosphere.  Nothing must be out of place; after all the audience knows what they want when they enter the site.

There are ways to turn your website into a site made for your market.

 

Think about the audience.  What kind of visitors do you want visiting your website?  The answer requires you knowing your business inside and out.  What services or products does it sell?  What kind of people would be interested in this?

 

Less is more with design elements.  Clean lines, company colors/color scheme and lightweight videos/photos are best for easy loading times.  Flash designs, animated photos/.gif and large files are not recommended.  In addition make sure that everything fits on one page.  No one wants to scroll from side to side just to read everything on the site.

 

Use both HTML and CSS code.  HTML is the content of the website and the basics of customization.  CSS adds character to a website by editing font type, size, backgrounds, color and hyperlinks.  Both codes will speed up loading times.

 

Add a navigation bar, a search box and a site map.  Search engine spiders love site maps and navigation bars because it’s easier for it to find information and add it to search engine result pages.  Visitors like all three because it’s an easy and fast way to find information.  Without one, two or all three visitors will be frustrated finding information and not return to your website.

 

Make it readable.  Font and background colors should never blend.  Fancy font styles and dark backgrounds are to be avoided.  Make fonts big enough so anyone can read them on a background color that makes the words pop out.

 

Make it relevant.  Make each section of the website specific to the business.  Using the same example, the plastic surgeon should have one page dedicated to payment options, another for contact information, and another for list of procedures and so on.

 

Test it out.  The site should fit on all types of browsers (Firefox, Internet Explorer, Chrome, etc), mobile devices (smartphone, iPhone, android, etc) and screen sizes (2 inch to 17 inch) with ease.

 

Everyone is aiming for niche markets.  You must do whatever it takes to make your niche stand out.  Turning your website into a site made for niche markets is a great step.  First impressions count so make yours tempting enough for visitors to come back with referrals. Contact us for more information.

The Importance of Awesome Website Design

Having a website is an absolute must for just about any half-serious business owner. The only thing that is potentially more important than simply having a website is the design of the website. Having a website that poorly communicates its message completely defeats the purpose of having it in the first place. Just like the concept of Feng Shui is used to describe the overall flow of energy in a room, websites have a similar flow, but instead of energy flow, it’s the flow of the user’s attention.

 

Large corporations and conglomerates have spent countless millions of dollars trying to find answers to some of the most seemingly trivial questions as they pertain to webpage design. Which colors incite which emotions? Which colors result in the user wanting to purchase an item? Exactly how much white space should a site have? How much is too much and how little is too little? Are the answers to the aforementioned questions the same for all sites or does it vary based on the subject matter?

 

While entire textbooks have been written on the subject of web design, some of the more artistically inclined web designers seem to just have a knack for knowing what a site needs and what it doesn’t; just as there are great painters that have never so much as seen the inside of an art class, there are fantastic web designers that have never read so much as a blog on web design.

 

Finding the right design for a particular website may only be as difficult as it is to find the person to design it. A talented and seasoned designer will be able to hear your concerns about what message you are trying to convey and about how they want their readers to react to certain messages and should be able to translate those desires of yours into a beautifully crafted page that do those things.

 

If you would like to know more about the importance of a great Website design, please feel free to contact us. Also, we are offering a free ebook as a step-by-step guide to effective internet marketing.

 

Website Design: It’s Not As Simple As It Sounds

A lot of people might like to tell you that website design is simple and easy. They offer the standard clichés about how you just have to focus on the navigation of the site and the search engine optimization. Those people are simply giving voice to basic ideas of what website design was, but not necessary what it is evolving to be.

The Ever Evolving Project

Design in all parts of the world is always advancing and changing. There is no reason why this wouldn’t be true on the Internet as well. In fact, most website owners should be redesigning at least somewhat every 18 to 24 months. As such, website owners have to be on top of what the latest trends are in design and be ready to implement them.

Direct Contact

In a lot of ways, website design is moving away from being so focused on navigation and more concerned with providing plenty of opportunities for customers to get in touch with you. This can mean providing them with direct email access and things like social media accounts. All of this should be made easily accessible on your website.

New Search Engine Tricks

Google still reigns champion over search. Websites still try to craft ways in which to gain favor with the algorithm that determines which websites go up highest on the ranks. As such, it is important to think about the new things that could have an impact on rankings. Thus, things like posting links on the social network Google+ can have an impact. Many are overlooking this simple trick that can help them with their search engine results. They could all be doing this and gaining benefits just from something simple like this.

Contact us for more tips on how to design an attractive website that people will want to visit.

The Seven Best Website Design Tips You'll Read This Year

By this point, who doesn’t know everything there is know about building a successful website? Most people will visit dozens of websites in just a typical day of surfing. You know what works and you know what doesn’t. Right? Well…maybe not so much. Check out these tips on website design, and then see which of them you are not putting into practice on your own site.

 

Domain Name: Maybe the reason your website design is not producing the business return you thought it would has less to do with the design itself than the design of its name. The ugly reality is that a brilliantly designed website with a domain name easy to remember and type correctly may be more successful than a clunky site with a catchy domain name that is hard to mistype. Let’s get even more blunt: the best website design tip you may read this year may well be to keep the design you already have, but point it to a brand new domain name.

 

Browser Compatibility: Website design browser compatibility used to be simple: as long as those who surfed using either Internet Explorer or Netscape Navigator could use the site equally well, you were good to go. Browser compatibility today means pleasing everyone from an Apple laptop user to a Windows smartphone user. You must make sure that your Flash presentations don’t crash when Google Chrome users get to your site. Website design means that all those pretty pictures don’t go completely to waste on a smaller screen than the one they were designed and tested on.

 

Personalize the Experience: You want to know one of the secrets to the success of big-time big business sites from Amazon.com to Wal-Mart? Yes, their website design is user-friendly, aesthetically attractive and gets you from browsing to purchasing with an almost zen-like ease. But the real secret of the website design of Amazon.com is that once you have subscribed, each time you come back you are greeted personally. If you can’t personalize the experience for the visitor, you need to go back to the drawing board and start your website design all over again.

 

Analytics: A good rule of thumb when it comes to website design is to design with analytics in mind. It is a no-brainer to take advantage of every bit of traffic analysis you can afford. Less of a no-brainer, but every bit as important is designing your website so that all that data clearly points to who is visiting your site, the pages they are visiting, the parts of the page they are spending time, the pages they return to and–very significantly–all the elements on your website that visitors avoid.

 

Navigation: Website design should begin with navigation. Website downloading should begin with navigation and that navigation should put function ahead of aesthetics. All other aspects of website design on which you will be spending countless hours tweaking and perfecting will be for naught if visitors cannot effortlessly move back and forth between pages.

 

Black Backgrounds are Evil: One of the best website design tips you will get in any year is also one of the simplest. Avoid having any part of any page of your website display as black background. Doesn’t matter what color or font text you use, reading words on a black background is misery even for those with the best vision surfing the web under the ideal lighting conditions. Even if offline element in your marketing strategy is defined by a black background, you should avoid it during the process of website design.

 

eBook Promotion: You really have no reason not to self publish an eBook related to your business. It is just too easy to create and sell eBooks now to not take advantage of the marketing possibilities. Website design should be done with promoting sales of your eBook an integral component. Check out the page offering my eBook “The Essential Step-by-Step Guide to Internet Marketing” as an example.

 

For additional help with website design or online marketing, please contact us.

Tips for Startups: What Question to Ask Before Website Design and Online Marketing

Marketing is a necessary part of your business because it announces your products and services to your community, and brings customers in. But before you start thinking about what text to put in your email or the images to display on your website, there’s one question you must ask yourself.

 

Who are your customers?

 

They can’t be everybody because then you’re competing with every business around you. So narrow your target audience down as much as you can. Are they male or female? What are their ages, jobs, incomes, and relationships? What do they like to do in their spare time: play basketball, watch movies, or crochet? What do they need most in their lives? How does what you make satisfy that need?

 

There is no right or wrong answers. The more you know your customers, then the more you can tailor your marketing and your products to what they want.

 

For example, if you’ve decided that your customers are active teen boys, you might put your entire marketing effort online. Your website could feature pop culture references, sports news, games, animations, and social links. You’ll need a Facebook page and Twitter feed to reach our audience. Your content can include skateboards, sports logos, and silhouettes of attractive girls.

 

On the other hand, if you’re targeting grandmothers, your marketing might dispense with all the flash and animations. Instead, you could rely on colorful pictures and emails that describe how your products make perfect gifts for the family or grandkids. Your products might show flowers, antiques, or traditional scenes.

 

Please download our free step-by-step guide to Internet marketing. For additional help with website design or online marketing, please contact us.

 

The Most Important Decision for Your Website Design

When deciding on a website design for your company, you’ve most likely thought about the colors and graphics it would include, the products and services it should highlight, and the features it can provide users, such as comments or online shopping. These important considerations are options that we can routinely provide as part of our service.

 

What we cannot provide is the most important decision you have to make: who the customer, or audience, is for your Internet marketing tool. All other factors have to stem from this knowledge because the audience ultimately defines the look of your site, its content, and its functions. It must meet the needs of your customers above all or they will not bother to visit.

 

Ask yourself, who are the customers? What are their genders, ages, income levels, and family situations? What is their educational and technical background? What do they enjoy doing in their spare time? What music, movies, books, and entertainment do they prefer? Do they enjoy using the Internet and computers, or are websites something new to them? How will the product or service that you are offering improve their lives?

 

For example, suppose the primary audience the pen that you manufacture consists of grandmothers. Your website might use lighter pastel colors to appeal to the feminine and a traditional font in a larger size so aging eyes can more easily read it. The content might talk about using your pen to write letters to relatives, composing entries in diaries, or dashing off quick notes to friends.

 

If the audience of the same product consists of teenage boys, they’d prefer stronger and darker colors. You can pack more text into your site with a smaller, more modern font. Your pages may dispense with text altogether, favoring animated graphics, videos and audio clips to hold the attention of the audience. Content might focus on using the pen for schoolwork, drawing comic book characters, or gifting to girlfriends.

 

If you want more information on how to define your audience, or want us to create a total website solution for all your customers, please contact us right away.

 

4 Tips for Getting the Most out of Your Website design

The overall design of your company website is crucial to your online success. A website that doesn’t flow with the overall intent of your products or services might make people click away. Don’t think of your website’s design as an excuse to make your site look nice, think of it as a smart business investment and a way to increase the overall appeal of your brand.

Here are 4 quick tips to help you get the most out of your company’s Website design.

1. Show us what you like – A web design company needs to know you, the client. Everyone’s taste in style, method, color, and preference is different. If you already have a style that you like, show it to your web designer. Show them what you loved about the design, and what you disliked. Doing this will give your web designer a much better understanding of what you want so you receive the best possible results.

2. Prepare the material – It’s best to go in prepared. In order to have a somewhat complete idea about what you want with your web design project, it’s a good idea to provide examples of elements like text, images, outlines on paper, and examples of websites that you admire.

3. Mobile is a must – With a large portion of everyday internet users switching over to smart phones, tablets and other mobile devices, it’s vital that your website is built for these smaller devices. Make sure your web design provider offers responsive layout designs compatible with all devices, or else you risk losing plenty of potential leads and customers.

4. Communication is key – If there is a certain part of your web design that you dislike, then your first thought is to probably offer the designer a different way to do it. Although doing this is important to achieve what you want, it’s also equally important to explain why you dislike the design element. For example, if a call to action button is green but you would rather have it blue, explain to the designer why you would rather have it blue. Communicate with your web designer on a regular basis to decrease problems and save time.

There are a ton of factors that go into a well designed website, one of the more important ones being the way you, the business owner, initially approach the web designer. For more web design tips and advice, feel free to contact us today.