Tag Archives: website development

Website Development for Tradesmen

In the Information Age, fewer and fewer people pick up the phone to research companies they want to do business with. They turn to their favorite web-browser and search for what they need. If your business doesn’t show up in their online search, their money will go to someone else.

Where do you start? What do you include? Your website is a potentially powerful marketing tool. It isn’t just an old-fashioned newspaper ad with your contact information and a list of your services.

Here are some things to help people remember you and come back for more when doing website development for tradesmen.

Show customers testimonials and previous work

People like to see what they are getting before they buy. This is especially true of expensive works like fitting a new bathroom or decked garden area. Unfortunately for tradesmen this can be difficult as most of their previous work will be in other people’s homes. With a website, you can show pictures or videos of your best work alongside customer testimonials. A major headache for people looking to contract a tradesman is trying to filter the professionals from the cowboys. By showing them your previous works on your website you can put their mind at ease and increase the likelihood that they will pick you out of the crowd.

Gain good search engine rankings easily

Search terms involving both keywords relating to your profession combined with local town names will have little or no competition. So it is possible for new websites to claim these search terms and easily gain first place rankings. This is particularly true when combined with google local service. Imagine the advantages of having a map to your business premises and a phone number appear first on google for search terms such as ‘plumbers in Raleigh’ and ‘find a roofer Raleigh’.

Helpful information

Helpful information about your area of expertise in the form of blogs engages both potential and existing customers. Are you a painter? Blogs about choosing colors and types of paint are always in demand. Are you a plumber? Create goodwill by explaining when customers can do repairs themselves and when they need to call you.

Social media integration

Everyone has their favorite social media platform. Can you be reached on Facebook? Twitter? Instagram? Others? Your website needs to connect to popular social media platforms. And you need to know what sorts of posts go over well on each. Social media is the new “word of mouth.” People ask friends about who to hire for trade jobs on social media. If they can’t easily reply with your online contact information, their project goes to another business.

Professional First Impression

Many small businesses don’t have websites. By getting a website designed for your business you will be showing your customers a sleek and professional front giving them more peace of mind when it comes to contracting your services. The internet doesn’t easily differentiate between big and small businesses. A major contractor turning over millions of dollars a year can have a terrible website while a local provider can have an excellent one. So even a new website has a good chance of succeeding if developed properly.

Does all of this sound like a lot? It is sometimes overwhelming, especially when you are often out of the office on job sites or meeting with clients. Let us help you. Contact us for your website and social media management needs.



Website Development Experts Reveal Design Trends to Incorporate Now

Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to follow suit.

Top Trends Emerging Now

Customization is a huge influence on trending designs. Whereas in the past, plenty of websites looked very much alike in layout and page definition, this cookie-cutter approach is no longer feasible. You have undoubtedly noticed that some competitors are now showing off large type on their websites’ home pages. In fact, sometimes the images cover up a bit of the bold text.

This trend results in a reduction of home page text and a design direction that features overlaps as normal and even desired. Also gone are the days of the carousel images. Since they do not allow for SEO tags, web development specialists have not liked them anyway, but customers could not get enough of them. These scrolling image banks now make room for static banners with high-frequency updates. Making SEO more effective with this layout is a snap.

Photos have always been used throughout websites to capture and keep the visitors attention. This year, we’re trying to find ways to incorporate more and more photos than ever before. While keeping a certain amount of text on a page is important for SEO purposes, visitors LOVE to see pictures. Photos help tell a story and give a website the overall “feel” for a company, their services and how they operate.

Utilize video headers. In the same way that animations are becoming more popular to use on website, videos and motion is a powerful way to keep the visitor’s attention. Videos add interest to a website, especially when used right at the top of the home page. Videos can tell a story about your business much more quickly than paragraphs of text to be read would.

Elements to Avoid, Eradicate and Expunge

Since website layouts are headed for more visually attractive, image-rich designs, intro pages must go away. These are the pages that load before the home page, feature music and even start videos. A customer searching for Scottish fold kittens and associated accessories does not want to hear the tragic tale of Loch Lomond playing in the background.

There seem to be a big fascination when it comes to floating elements in a website. Floating menu bars that stick around even after the users have scrolled down to the footer, floating social media icons that clearly begs to be clicked, and floating sidebar advertisements. This happens both on desktop and mobile websites. Here are a couple of reasons why this is bad: People who have small screens can’t fully see the content available, it’s obnoxious and design-wise, they don’t look good at all.

While you are updating your website to be in tune with new trends, get rid of the chat pop-ups. If the customer needs more information about your products, you know that you need to revamp your listings. That said, “Contact Us” links should be copious and sufficiently large. To learn more about additional new trends in business website development, contact us and talk to our skilled experts.



Keep Your Brand Relevant with Trendy Content Development

Search engine optimization, website development and local marketing services are among the most vital factors that determine a successful positioning of your brand. Another major player in this setup is trendy content development.

Define Your Strategy

 Can you describe your buyer’s journey? Do you have a content flow system that works? Content marketing runs at such a fast pace that it requires a strong, well-defined process to maximize results. Thinking through the buyer’s journey and aligning your content development to that cycle is critical for success.

If content marketing is something new for your organization, invest in a content strategist. Securing help will produce an efficient game plan and channel your team’s energy toward a specific outcome. A strategist can help answer critical questions about your target audience, such as which sites they frequent, which types of media they prefer, what processes have worked in the past, and who or what is competing for their dollar. These answers can be used to develop a strategy that connects to customers and meets their needs.

Mix up the Content

Consumers are used to seeing forums, blogs and content-rich videos when browsing the Internet. It is a mistake to provide them with only one form of content on your website. No matter how good your blog posts are, if you do not offer live presentations or clever social media posts in addition, shoppers quickly move on to the nearest competitor who does. Keeping it trendy can be as simple as creating a blog post in response to a competitor’s viral video.

Stay Relevant around the Clock

If you take the weekend off, you probably miss some interesting happenings that would have made excellent forum or social media posts. Do not give your competitors the opportunity to create the Facebook meme that gets hundreds of shares. Even if you will be away from the computer and unable to generate content, consider canned posts that you can release at predetermined times of the day. It adds relevance to your brand. If all else fails, consider keeping it trendy with a well-timed Twitter post that you can expand on the following business day. Yet be careful! Plenty of entrepreneurs have gotten in over their heads in this manner.

Define Success

 What does success look like for your company? Determine what data needs to be tracked to measure outcomes. It may be the number of views, followers, leads, or something else. Once you’ve made that decision, experiment with different channels and types of media to see what works best and gets your message across to your audience.

Of the reasons given for ineffective content marketing strategies, only one is beyond your control. You can’t make it rain money or demand a larger budget, but you can control what content you create, which story you tell, and how you tell it. And that assignment is enough to keep any of us busy for a very long time.

When the notion of trendy content development is simply too burdensome to consider, get help from professionals. Do not give your competition a leg up because you did not invest in a professional content writing service that helps your website get attention. When tied in with your website development, you quickly set yourself apart from the entrepreneur who is trying to do it all (more or less successfully). Contact us at MaaS Pros to learn more.



Seven Reasons You Need To Add Video Marketing to Grow Your Business

Video marketing is gaining in popularity, especially with small business owners. You may not think that you have the equipment to make high quality videos but you don’t really need expensive equipment. All you need is a sparkling personality and a decent video camera.



You really need to try to add video marketing to help you grow your business. Here are some reasons why!

Videos are more likely to go viral

People love to share videos that entertain them. If you want your business to get noticed, then you need to create videos that will get shared on social media.

Automatically Increase the Magnetism of Your Website

If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the product or service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

Increase Sales By Alleviating Doubts

For example, assume the case of a website that reviews mobile phones and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a mobile phone, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the business make money online.

Personalized Experience for Your Customers

You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them. Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.

We live in a visual world

People would rather watch videos to get information than read long informational blogs and articles. They don’t have the attention spans to read. They get too bored.

Videos make your business seem more real

Videos of people make your business seem less of a business and more personal. It puts a face to your business. People will remember you from your video.

YouTube is the second largest social media outlet

It is only second to Facebook. This goes to show you that people love to watch Facebook. Your business needs to be on Facebook and YouTube to get noticed.

In summary, video marketing is highly beneficial for improving brand recognition and customer retention. You need to add video marketing to your marketing plan because we live in a visual world. People love to watch videos and YouTube is the second largest social media outlet. To get your business noticed, you need to be on Facebook and YouTube. Videos are also more likely to go viral so your business can take off!

Contact us for more information about marketing your small business.



The Most Important Pages on Your Website

In website development, every site has a similar outline.  There are pages that connect to other pages and to each other.  However, every website has pages that need more attention than others do.  These pages are on all websites, and these pages are the most important and visited pages on the site.  Learn the most important pages on your website and how to tweak it for higher views.


For visitors who type in the URL directly or use the search engine to click the top domain address, the homepage is the first thing readers see.  Users will gather a first impression based on what the homepage shows them.  Capture their attention and urge them to click by being organized.  Simplicity with a big headline, conversational information, neat navigation bar and call to action/contact us link is the best solution for best homepage results.


Also called about us, about the company or bio, the about page explains the history of the company and what the company is about.  The best about pages answers questions of curious users while convincing them to stay a while.  Provide the major answers near the beginning and be more detailed.  Be honest and direct without the fluff.  Make it sound like a conversation with the user.  Try to condense it into one page.  Provide a contact us/call to action at the end.


The blog is the area where users see the company in a different light.  Blogs can provide how-to information, advice or company news – as long as the information is relevant and original.  Users can express themselves in the comment section while companies express themselves through multimedia.  The information on the blog is clear and rich with the newest blogs on top.  Connect to your readers with an RSS feed, subscription form, free downloads or something similar.  Add a call to action link on the header, footer and/or sidebar.

Contact us

This is the area for users to seek more information.  List mailing address, phone number, fax number, email address and social media websites on this page.  Include a contact form and a map to the building.  Change the submit button to say “email now,” “chat now,” or similar action phrases.

Products/services page

This page is for businesses who sell products and services for consumers.  Most users who come here go straight to that page to see what you offer.  For people who sell products and services this page has to be accurate.  Remove products/services you no longer sell and add new product/services.  Service descriptions should be simple enough for users to understand the service.  Link this page to the shopping page so people can buy what you’re selling.  Have a call to action and customer service page in case something goes awry.

For more information about our services, contact us.

Sell Products and Provide Information via Website Development

If you don’t already have a website, there are many good reasons for starting one.  Nowadays, most people use the internet as a source of products as well as information.  If they need to buy something or just figure out something, they turn to the internet first.

Improve Your Customer’s Buying Experience

If someone needs to buy something urgent in nature, then they will have to go out and get it right away.  But if it’s something for which they can wait a few days, they generally opt to order it over the internet and get it delivered.

When you buy something on the internet, you don’t get it in your hands right away.  However, you can get a wider variety of things here.  For example, if you want to buy over-the-counter medication, you’ll generally go to a pharmacy.  But if you need to buy fresh fruits and vegetables, you’ll go to the grocery store.  However, if you go on the internet, you can buy both of these things and save yourself a trip to two different stores.  So the internet has a higher level of convenience.

If you’re a business owner aiming to increase sales, you can definitely benefit from website development, especially if you opt for an e-commerce enabled website.  This gives your consumer more options in terms of how they can buy your product.

Give the Customer Solid Information

You should keep in mind that just setting up a website isn’t always going to be enough to help you reach your goals.  You also need to have a digital marketing strategy.

The internet is relatively new but it’s become pretty vast in a short period of time.  There’s tons of written information available online, some of it quite unreliable.  You don’t want your website, blog or social media pages to just disappear into this sea of content.  You have to be able to stand out in some way.

The best way to do this is to provide reliable information.  You can do this via your blog or social media pages which can be updated constantly with news about your field or other nuggets of relevant information.  Once a customer visits your website and finds that your content is well-written, well-presented and not merely a sales pitch for your company, they’ll be tempted to keep coming back.

Contact us for more great information about developing and maintaining a website for your company.

Website Maintenance: An Important Part of Your Website Development Process

Maintenance is important in almost every aspect of our lives. Buildings, machines, and even our health require maintenance. The same is true of your website. If not properly maintained, parts of your website can “break down.” Database glitches for example, can affect the appearance and functionality of your website. Links and images get broken and video embeds stop working. Without maintenance, a website becomes obsolete as the Internet and your business evolves.

After the investment of building and marketing your website, it only makes sense to keep it in top form so that visitors get a good impression and make use of your products and services. Website development is an ongoing process requiring long-term maintenance on your part. Keep your website in good working order by using the four maintenance tips below:

Keep Your Website Software Up To Date

If your website uses a content management system (CMS) such as WordPress, upgrade the CMS as well as your theme and plugins to their latest versions. WordPress and other content management systems make updates to improve their performance, add new features, and to make security enhancements. The same is true of themes and plugins. Another reason for keeping themes and plugins up to date is to avoid compatibility problems with new CMS updates.

Check for Broken Links and Images

Websites with broken links and images look abandoned and obsolete which give a bad impression. Links become broken when their destinations no longer exist or have changed their URLs. Images get broken in a similar way in that the image location gets changed or the image itself is deleted.

A similar problem exists with embedded videos that reference popular video upload sites such as Youtube. The embedded video stops working when the owner of the video takes it down. Quickly check broken links by using the numerous online link validators.

Keep Your Website Current with Your Business Changes

Out-of-service contact phone numbers, out-of-stock products, and expired coupons create a poor impression. A busy work schedule can certainly cause website updating to lag behind. However, an up to date website is essential for getting new contacts and customers as well as keeping your old customers satisfied.

Maintain a Fast Website

Having a fast website when it’s brand new doesn’t guaranty that it will stay that way. Websites slow down over time as new pages are added and traffic increases. Website speed comes down to not overloading your server. This is done by efficient web page design and/or using a server with more capacity.

The elements used on your page such as images, scripts, advertisements, social media buttons, and the other components found on side bars adds to the work that your server must do. Check page loading speed during times of peak usage. Periodically review the various gadgets and other components on your site and ask if they matter to your business bottom line.

If you have questions about website maintenance and other development problems, don’t hesitate to contact us.

Website Development: Grow Your Local Business but Keep the Personal Touch

Most local businesses operate via word of mouth.  Once you have one satisfied customer, s/he is likely to tell others about how great your product or service is, and this leads to a chain reaction, making your business more and more popular.  When you’re working in this way, your clientele tends to be limited to a certain geographical area.

Through website development, you can expand your reach, especially if you give clients the option of purchasing what you sell online.  However, you may be concerned that, by growing your local business, you’ll lose the personal connection that you develop with your clients.  How do you grow, yet maintain great customer relationships?  How do you preserve that down-home atmosphere that separates small businesses from larger ones?


Usually, the thing that separates small businesses from larger ones is the fact that they can give you personal attention.  If you don’t like something about the product or service they’re selling, you can ask for alterations or you can ask for something else to be made as per your specifications.  You can tell them what you want and they’ll give it to you.

If you’re expanding your business by going on the internet, you can still give customers the opportunity to have their product customized.  If the range of products that you offer doesn’t satisfy the customer, they should have the opportunity of choosing a customization, either over the internet or by calling you and telling you exactly what they want.  This will help you to grow your business without losing contact with your clients.


Another thing that separates small businesses from larger ones is that small ones stay in touch with their clients more and receive feedback on a regular basis.  If you have fewer clients and you’re bumping into them in your small town, they’ll probably tell you how your product is working out for them and whether they think it needs any changes.

When companies get larger, they conduct surveys in order to get feedback but they can only manage to get it from a limited number of clients.  Not everyone has the time to fill these out and many people assume that it’s not going to make much of a difference anyway.

As a small business going on the internet, you can invite more feedback from your clients on a regular basis.  You can ask them for product reviews, invite them to leave comments on your blog or social media pages or send them follow up emails to find out if their purchase is working out for them.  This helps to replicate the great customer service all your local clients receive.

Contact us for more great ways to make sure that your growing local business doesn’t lose the personal touch.

Balancing Practicality with Aesthetics in Website Development

When it comes to website development, it’s easy to get torn between practicality and aesthetics.  You want to have a beautiful website which appeals to customers but you don’t want them to have a hard time downloading graphics or videos.  Sometimes, it’s just easier to keep things simple and organized.  But, of course, this approach might appear a bit too boring.  If you can’t make your website stand out, then how are you going to compete with others in the same field?  Here are a few tips to make sure you balance out the aesthetic and practical aspects of website development:


Aesthetics.  In certain fields, aesthetics are everything.  For example, if you’re part of the fashion and beauty world, then you’re going to need a lot of photos and very little text.  Many people flip through fashion magazines just for the images and the same is true of fashion websites.  However, it’s still important to make sure that your website has a certain amount of organization and isn’t difficult to view in any way.  And even if you’re in the kind of field that doesn’t demand aesthetic appeal, like accounting, for example, it doesn’t hurt to include elements of visual appeal.  Choosing your colors and images carefully while also developing an attractive logo can help attract customers to your website.


Practicality.  When it comes to practicality, the organization of your website is most important.  Your website is going to have tabs running along the top or to the left.  You need to make sure that you cover all the information your customers are going to need in these tabs.  Plus, you would be surprised at the number of websites where the information that ought to go under one tab shows up under another.  This is a pretty basic feature that you need to provide to your customers.  Don’t make them search for information within your site.  Make sure that it’s easily accessible.


Updates.  So you’ve already designed a website and are quite proud of it.  It has both, aesthetic and practical elements and has started to attract views.  However, if you want to make sure that your customers keep coming back, you’ll also need to keep updating your site as and when necessary.  If you’re making changes to your product or service, you’ll need to make the appropriate changes to the information available on your website.  Plus, it’s a good idea to have a blog and social media pages that you’re constantly updating.  If your website remains static, it’s likely that it will stop showing up after some time during web searches.  Instead, websites that have more recent material will get good rankings.  So keep adding new information whenever you can.


Contact us for more information about website development.


Using A/B Testing In Your Website Development

When doing their website development, few people use A/B testing. Some people are simply unaware of it while many don’t do it because it requires continuous effort involving multiple tests. Rather than do the work, they’ll focus on other things such as bringing in more traffic. This is unfortunate because A/B testing by itself will improve the profitability of your site. Once your website has sufficient traffic levels to make A/B testing possible, you should start your testing right away. Once your site has been optimized for conversions, then you will get a better return on investment from further traffic driving efforts.


A/B testing is conducted on a single element on a single page or a single element that is common across your entire website. Two versions of this element are tested against each other. One is your current version called the “control” and the other is your experimental version. Whichever version produces the best conversion result is kept. Before conducting more A/B testing on this element, you should do tests on other page elements to determine which elements result in the biggest conversion changes. This will save you wasted effort on trying to optimize elements that have little to no impact on conversions. Once this is done, then further A/B testing can be done on the remaining elements.


The type of conversion that is measured in these tests can be anything you want. It could be the number of sales, number of sign ups to your newsletter, or the number of responses to a survey. Some elements commonly tested include photos, calls to action, short versions vs long versions of a page, video vs no video, pricing, headlines, and the layout of your site.


Some basic rules that will help with your A/B testing are:


Test Both Versions at the Same Time


Traffic behavior can be different depending on the day of the week and even time of day. To eliminate the effect of time, both versions are tested simultaneously. Therefore which version a visitor will see is randomly selected. In addition, the same visitor should see the same version on any repeat visits that he makes. This will require the use of specialized testing software.


Conduct Tests with a Sufficient Amount of Traffic


An A/B test based on two visitors is not a good test. So how many visitors are sufficient? That can be determined by a number of online applications such as this one. Basing your tests on the number of visitors recommended by the app will allow you to form statistically valid conclusions.


Trust the Results of Your Tests


Your common sense about which version should convert best is based on the preferences of one person: yourself. A sample size of one is not large enough for a test to be valid. After testing with a sufficient number of visitors, trust the test.


Contact us today for more information about website development techniques that improve conversions. If you have questions about Internet marketing, the answers can be found in our free ebook.

How Blogging for Website Development Will Never Go Out of Style

Many people think that all they need to do is set up a website for their business and then just let it take care of itself.  However, this isn’t how website development works.  As the term suggests, it is an ongoing process.  Not only do you need to update your website any time your products or services change, you also need to keep refreshing it with the latest developments in your field.  This can be done by maintaining a blog which is updated at least once a week.


A Casual Medium


The advantage of having a blog is that it’s not a very formal medium.  Most people who write blogs are just jotting down their thoughts about a certain topic.  So it’s something that anyone can do.  Of course, if you’re not comfortable writing, you can always hire a blog-writing service.


Blogs vs. Tweets


People have been expecting blogs to go out of fashion for a while now, especially given the advent of Twitter.  The idea was that, since people have really short attention spans nowadays, they would probably prefer to read short Tweets as opposed to longer blogs.  However, it turns out that the naysayers who predicted the downfall of the blog were mistaken.  If anything, blogs have become even more popular and more individuals and companies are maintaining them.  It’s almost a status symbol to have a good blog.  That way, when a certain topic comes up in business meetings, you can talk about how it was addressed in your blog.


A Social Media Presence


Whether you’re writing your own blog or hiring someone else to do it, it’s important to keep it simple, casual and readable.  The same goes for social media pages that you may or may not maintain for your company.  The advantage of maintaining these pages in addition to a website and a blog is that it makes it easier for people to share their opinions about you on these networks.  By maintaining an up-to-date website, a blog and social media pages, you can take your web development efforts to the next level.  Contact us for more information about website development and social media strategies.


What 2014 Holds for Website Development

Website development has always been known as an ever-changing field. And with 2014 just a few weeks old, many are bracing themselves for such new changes in the scene. So, let’s take a quick look at some of these developments that are expected to make an impact for this year.


The growth of the HTML 5-based website


While HTML 5 has been around for several years now, it is only recently being fully adopted for website development. The growth of social media is often considered as the catalyst that hastened the adoption of this newer standard for web development. As it is, HTML 5 allows for an easier and more direct integration of multimedia elements, such as video and audio players. Another major selling point of HTML 5 is better inclusion of social media content.


For this year, as predicted by writer Jake Rocheleau, HTML 5-based video players are going to gain a lot of attention from many designers wishing to put multimedia content on their site’s pages. Up to now, Flash still predominates when it comes to multimedia website content carriers. However, the Flash standard has been criticized by many designers for being too code-heavy, as well as not offering more varied support. HTML 5-based players like Video.Js and MediaElements.Js are expected to be a lot more streamlined, while being able to provide more functionality, such as having more optional design skins for the players themselves to better match a website’s overall feel.


Flat design is coming


The term flat design is a relatively new one when it comes to website development. So, what is it? Flat design is basically a site design style in which the individual elements of a website, such as buttons and text boxes, are presented in a simple but aesthetically pleasing manner. A flat design user interface, for instance, uses only basic shapes and simple color schemes. The design aesthetic initially became widespread in mobile devices like the Apple iPhone, as a means of providing easier navigation on a smaller screen.


However, Taylor Hawes of HostGator says that the design aesthetic is now going to be a lot more present in websites intended for desktop users. He says that the shift is mainly due to web developers and designers looking for means to trim down the visual clutter of desktop PC-viewed pages, while still keeping these pleasing to look at.


More dynamic and interactive web pages


As more people look out for a more engaging user experience, web developers are expected to come up with novel ways to present their pages. One particular trend in this area is the introduction of long scrolling sites. Maryan Taheri describes the potential of this idea:


“Scrolling through a website is faster and easier than having to click through links to access information. They are not the content-cluttered long scrolling pages of the past, either. New design techniques allow the content to be impeccably organized and formatted in a way that’s super easy to read and digest. Long scrolling site can change layout and design as you’re scrolling, which makes it easy to forget that you’re actually scrolling through quite a bit of information.”


And this is not yet the end of it, as developers’ imaginations is definitely going into high gear this year to provide the best user experience possible.


Contact us to learn more on how you can use great website development ideas for your business.


Website Development is The Key to Success in Business Startups

Website development is at the heart of success for business today. Are you a business startup looking for ways to grow? So many now famous entrepreneurs started in their house or garage. Daymond John, CEO and owner of FUBU, the now internationally famous clothing line, started in his house and he sold hats he created on the streets of New York! Both Bill Gates and Steve Jobs started their now insanely wealthy technology companies in their garages. You have to start somewhere and there are many who got their start with only a few resources and their garage work space. It took them miles of leg work, endless knocking on doors, and years of perseverance to get to where they are today.


But now…we are in a different era. And things can happen a lot faster. We are in the era where people are self-publishing and getting discovered on You Tube overnight. The era when musicians are being noticed and go from “small town band” to “overnight sensation” in 24 hours sometimes…the era of “anything can happen!” And you can take advantage of that as a small startup business. Start by focusing on website development to reach the most customers fast.


If you are starting a business from your home or garage, you need the resources to help you take your business from your garage to the world. Here are a few sound tips to get you started:


  • Use social media. I cannot stress this point enough. Everyone is on social media, talking to friends, making business deals, sharing their excitement. So your business should be there too. Being on social media gives you a direct line to the customers where they are and gives you a viable method for customer feedback as well.


  • Create online ordering capabilities. This goes without saying. If you are going to be where the people are, you may as well make sales too! Having an online shopping cart or online order form is essential. Once you convince people you’ve got the goods, give them a shopping cart to put it in!


  • Be mobile! Don’t forget your mobile customers. It is predicted that over 2/3 of the world’s population will have a mobile device in just a few short years. To stay within your customers’ reach, you have to have a mobile shopping cart solution and mobile capabilities. Make sure your website is “mobile friendly” too with easy-to-use ordering capabilities.


  • Be visual! People respond to video. Creating a cool video for your business for You Tube puts you in the hands of even more mobile and “at home” desktop users. So create a short video (around 2 minutes is all you need) to draw more customers in. There are 500 million visitors to You Tube each month and 500 million people can’t be wrong!


  • Be creative! Always look for ways to further engage your audience and get their opinion on your products. Customer feedback is one of the most important reasons customers return and are happy with their purchase. So be willing to do “service after the sale” and listen to what your customer wants to encourage repeat business.


Remember, you may be starting in your garage or back room of your house, but a lot of great businesses started that way too. You just have to reach out through the internet using the techniques above and others to reach the world. You, too can “go global” by utilizing the amazing tools that are out there today.


We truly are in the world of “anything can happen.” The first step is to take your startup and make it global. Good luck on your entrepreneurial ventures! Contact us if we can help you take the next step in getting your business into the global market with website development.


Download an ebook here to learn more about internet marketing and how it can boost your business to new levels.



Most Important Usability Metrics for Website Development

Is website usability objective or subjective? After all, Google has perhaps made the greatest investment in optimized page performance in all of history, but maintains a qualified team of subjective usability testers.


The answer to the question above is that both qualitative and quantitative measures are essential in website development. Quantitative measures, however, are relatively easy to track and in fact give instant impressions of the subjective angle of user experience. Let us look at some of the most important metrics that will help a website perform at its best and provide a top-notch experience for the visitor.


Task Time


When a user clicks on a link, submit button, or any other type of update, turnaround should be as close to instantaneous as possible. This, of course is easier said than done as the underlying technology requires a complex information exchange across web hardware and software. Issues such as traffic loads and even the user’s own local browser settings can affect this. However, from the user perspective every request should work like magic. A delay of merely two seconds is enough to cause a marked decrease in traffic.


Page Views and Clicks


These two factors may seem obvious, and of course every website owner must strive to maximize the amount of activity on the site, which factors into total engagement. However, page views and clicks also function as a secondary performance indicator. Users may contribute a great deal of views and navigate links because of their interest in the content, but their ability to do so is virtually always bolstered by quick task completion and optimized load times.




This factor is, of course, the focal point of all eCommerce. Like page views and clicks, however, a strong conversion rate tells us just as much about the quality of the site as it does about the quality of the goods and services up for offer. When users shop online, they are almost always at the point of sale once they have found the items they have searched for. However, a poor user experience can very easily cause the user to abandon the transaction and instantly look elsewhere.


Contact us to learn more about the quantitative and qualitative aspects of website performance and optimizing your online presence.