Having a website is an absolute must for just about any half-serious business owner. The only thing that is potentially more important than simply having a website is the design of the website. Having a website that poorly communicates its message completely defeats the purpose of having it in the first place. Just like the concept of Feng Shui is used to describe the overall flow of energy in a room, websites have a similar flow, but instead of energy flow, it’s the flow of the user’s attention.
Large corporations and conglomerates have spent countless millions of dollars trying to find answers to some of the most seemingly trivial questions as they pertain to webpage design. Which colors incite which emotions? Which colors result in the user wanting to purchase an item? Exactly how much white space should a site have? How much is too much and how little is too little? Are the answers to the aforementioned questions the same for all sites or does it vary based on the subject matter?
While entire textbooks have been written on the subject of web design, some of the more artistically inclined web designers seem to just have a knack for knowing what a site needs and what it doesn’t; just as there are great painters that have never so much as seen the inside of an art class, there are fantastic web designers that have never read so much as a blog on web design.
Finding the right design for a particular website may only be as difficult as it is to find the person to design it. A talented and seasoned designer will be able to hear your concerns about what message you are trying to convey and about how they want their readers to react to certain messages and should be able to translate those desires of yours into a beautifully crafted page that do those things.
If you would like to know more about the importance of a great Website design, please feel free to contact us. Also, we are offering a free ebook as a step-by-step guide to effective internet marketing.