Responsive website design (RWD) is defined as “a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation, with a minimum of resizing, panning, and scrolling—across a wide range of devices; like smartphones, tablets, laptops, and others.” (Wikipedia.org)
Somewhat recently, industry experts have declared that browsing on mobile devices has become more popular than browsing on traditional browsers via larger screen computer monitors. With this in mind, website developers everywhere are trying to figure out the best way to optimize websites for mobile viewing. The following is a short list of three reasons why RWD is a better option than managing a separate website for mobile and traditional viewing.
Sometimes One Size Does Fit All – There is something to be said for consistency, after all. Customization is great for a lot of things, but most customers prefer familiarity in their browsing experience. If they are use to a certain design from a company when browsing on their laptop, most people don’t want to have to familiarize themselves with a whole new layout and functionality when using their mobile device. Not to mention how frustrated they get from a usability standpoint if they have to switch back and forth.
Time is Money – It’s hard enough to develop SEO strategies for one website. Do you really want to have two completely different websites to manage? If time is money, than having two separate websites for mobile and desktop could prove very costly.
Google Said So – People who grew up watching television commercials in the 80’s will remember the very popular tagline, “When E.F. Hutton talks, people listen…” (birds chirping) Consequently, the world would literally stop turning on its axis to find out what words of wisdom E.F. Hutton was speaking. It was a brilliantly successful television marketing campaign. Point is, in the new millennium, when Google talks… you get my point. Google has been advocating for RWD for a long time now. The biggest reason is that it’s just easier for them to index and organize their content for searching. If all else fails, when choosing between RWD or keeping two separate sites, it’s usually a good idea to follow Google’s lead.
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