• Home
  • Blog
  • Three Tips to Follow When Using Videos to Promote Your Business


When using a video for marketing purposes, businesses seem to skip the obvious. If you’re a fan of the show, The Office, you would have seen the episode where Dunder Mifflin makes their first commercial. Reps came in to make the video and it was the one that was aired; but it was too impersonal. Michael’s video however, was spot on. When making a video for marketing purposes, try to remember these three crucial steps:

Connect with the Camera

Make the video personal. Make a connection with the camera. The best way to do that is talk into the camera as if you were talking to a person. This will grab the viewers’ attention as if you were in the same room together. To stand out, have someone from the actual business be a part of the video. This way, people will recognize you and start to build trust.

Tell Your Story

When making a video to market for your company, it’s always a good idea to tell your story. What does your business do? Why? What started it? Storytelling is a good way to evoke emotions and be memorable. Show how your product will benefit them. How it’s something they not only want, but need.

Make Your Viewers Participate

Although making a video is a huge first step, don’t forget to include your viewers and customers. Use a call to action technique. If you want customers to visit your website or blog or Twitter, ask them, directly. Ask them to share your video or subscribe to your new YouTube channel. Involve them and let them know you appreciate their time and interest.
In closing, by adhering to these 3 guidelines you can utilize videos effectively to make your business remarkable.

Please contact us for more secret video marketing strategies that can be customized to your business and industry.

Latest Blogs

Automated Marketing And CRM: Using Technology To Build Meaningful Customer Relationships

Small business owners have one of the hardest jobs imaginable. While working ....

Automated Marketing and CRM: Using TieiT for Sales With Less Work

Companies around the world have taken on marketing automation to help them re....

Automated Marketing And CRM: A Platform To Take Your Business To The Next Level

Marketing is time-consuming, which is why many businesses put it on the back ....

Read More

All Contents © 2022 MaaS Pros Inc.

Web Design and Internet Marketing by logo-footer

Back to TOP