According to the Mobile Marketing Association, Mobile marketing is “a totally new media channel that requires simplification, engagement, and quick response. It will be a year where things really start to take shape for both marketers to continue to increase the ROI in mobile, and for consumers to finally get the experiences they’ve been asking for. If you’re not getting this education / testing from your agencies or partners, it’s time to make sure you get ahead of the curve before it’s too late.”
Mobile marketing is exploding as smart phones, tablets and other mobile devices move into virtually every facet of our daily lives. Examples are all around us:
Sports fans watch games, check scores, follow their teams and favorite players in real time.
Restaurants send ads to targeted customers at specific times to bring them in for lunch or dinner.
News and weather are now delivered to our pockets instead of our TV screen or desktop.
Every one of these examples represents an opportunity for businesses to deliver a mobile marketing message to your customers and prospects.
Targeted apps can be developed in a matter of a few hours and they can tie into existing campaigns or explore new ideas in much less time than traditional methods.
MaaS Pros is helping its clients move into this new and exciting digital world. We are developing new campaigns and expanding existing campaigns with mobile marketing as a central part of the strategy.
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