Social media marketing and search engine optimization (SEO) are arguably the two most important components of digital marketing. Both practices can be used to increase your brand visibility and attract new customers. Moreover, both social media marketing and SEO are cost-effective, so even startups and small businesses can afford to invest in them.
As social media marketing continues to develop and SEO changes (mainly because of new Google updates), we’re starting to see the practices fuse. Although it’s not something that every business does, social media marketing can be used to enhance SEO. Its killing two birds with one stone, although it’s not something easily achieved.
A recent LinkedIn article talks about the merging of SEO and social media. According to the article, there are certain features and functions that social media platforms offer which businesses can use to enhance their SEO:
“We found 35% of respondents recognize and take advantage of search engine optimization (SEO) dynamics by using social media. In this way, social media can be very valuable, and it suggests those same 30 minutes a day can accomplish a lot.”
SEO is a lot different than it was a few years ago. With a few updates to its algorithm, Google has made it clear that it wants to see quality content. There are no such thing as SEO tricks that can boost – and sustain – your page rank.
One thing that businesses can do to enhance their SEO is rewrite their website content specifically for local customers. For small businesses, this is the best way to come up on Google’s local search engine results page (SERP).
But the prospect of using social media to enhance SEO is even better. You’re getting two good results for the price of one.
To talk more about social media, SEO, or anything else, please contact us. Thanks.