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Mobile websites are essential in today’s internet world.

 

Why?

 

An ever-increasing proportion of internet users are viewing webpages on handheld devices. While some early phones had limited internet access capability, the launch of the iPhone in 2007 brought about an explosion in the use of phones to browse the internet. By 2012, more than half of Americans said that they used a handheld device to browse the internet – more than half!

 

If your site isn’t optimized for mobile viewing, you could be missing out on all of these potential visitors – and customers.

 

There are a couple of ways to build a mobile version of a website today.

 

One is to build a completely dedicated version of your site that loads only for mobile users. This can work well in some cases. A dedicated mobile site can provide a perfectly optimized environment for the mobile user, while also providing a good experience for desktop users, too. Building a separate site allows for a substantial interface modifications, which, considering the comparatively small size of mobile screens can sometimes be necessary. On the negative side, developing multiple independent versions of one site can be time consuming.

 

Another option for mobile optimization is to build what is called a “responsive” website. Responsive sites automatically adapt to varying browser sizes. The design will shift in scale and layout to adjust, giving a viewer a good experience at any side. A responsive site can work well across a broad spectrum of different devices, and often require less development work than would be required to build a wholly separate mobile site. However, responsive sites can sometimes be more difficult to customize than independently designed mobile sites.

 

If you have a website, you need to make sure that it’s optimized for mobile users. That way, you can get your message out to the greatest number of people. To get more information on building a mobile site, contact MaaS Pros today.

 

Also, take a look at this free eBook for some more Internet Marketing tips!

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